Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.

Micro Trends

Return of the GIF

Macro Trends

Netstalgia

A new generation of creatives is rejecting today’s polished, corporate internet and remaking it with a 90s twist.

Nostalgia : Internet : Netstalgic

Micro Trends

Second Internet

People are shunning the corporate predictability and open-to-everyone nature of sites such as Facebook, and curating their own spaces online, embra...

Internet : Social Networks : Ephemeral

Macro Trends

The New Sublimity

Consumers are turning away from their busy, hyper-connected, digital lifestyles and prioritising personal fulfillment and wellbeing.

Stuffocation : Spiritualism : Sublime

Micro Trends

Coolectives

Entrepreneurs : Business : Innovation

Micro Trends

Australian Philanthropic Retail

A new generation of innovative social entrepreneurs wants to improve the world not by giving money to charity, but through Philanthropic Retail. In...

Entrepreneurs : Community : Social Business

Design Directions

The Plant

Recycling and choosing greener products are helping to reduce our impact on the environment, but to conserve natural resources we need to find a mo...

Green : Plant Chicago : Bio

Design Directions

Milan Womenswear A/W 12

Designers in Milan celebrated femininity, offering a sense of fantasy and escapism. Varying from futuristic to baroque concepts, Italian fabrics an...

Baroque : Futuristic : Hyper-real

Design Directions

Sublime Materiality

As we enter a period which LS:N Global has described as The New Sublimity consumers are questioning what they must do in order to feel fulfilled in...

Stuffocation : Minimal : Luxury

Design Directions

Alt Group: Graphic Design

Alt Group is a multidisciplinary design studio based in Auckland, New Zealand. It was founded by Ben Corban and Dean Poole in 2000 and now employs ...

Restaurant : Aukland : Monochrome

Micro Trends

Pedal Power

Australians bought more than 11m bicycles between 2000 and 2010, according to the Australian Bureau of Statistics. That is a lot of bikes: more tha...

Cycling : Bikes : Perks And Mini

Design Directions

Ento Box

The meat industry is notoriously unsustainable. We need alternatives to beef, pork and chicken, and, as explored in LS:N Global’s Food Futures...

London : Sustainablity : Aran Dasan

Design Directions

Fuseproject: industrial design and branding

Design : San Franicisco : Yves Bahar

Design Directions

Stockholm Furniture Fair 2012

Stockholm Furniture and Light Fair hosted a diversity of new design this year, with prevalent themes being functionality and notions of nostalgia.

Hauntology : Folk : Gotland University

Design Directions

London Womenswear A/W 12

This season, designers in London presented dramatic looks with exaggerated silhouettes and innovative approaches to textile treatments, defying a c...

Modern Mythology : Fairytale : Netstalgia

Micro Trends

Outward Bound

As a result of global economic woes, a strong dollar and locals taking shorter holidays, the Australian domestic travel market is generally flat, e...

Domestic : Travel : Tourism

Micro Trends

Instant Inspiration Retail

‘It’s facilitating the purchase at the point of inspiration,’ explains communications consultant Pamela Seidman, former vice-president of brand mar...

Website : E-tail : Click To Buy

Design Directions

Proof Whisky

The world of single malt Scotch whisky can seem daunting if you are not a connoisseur, but Minneapolis-based creative agency Zeus Jones has created...

Gaming : Blind-Tasting : Zeus Jones Creative Agency

Design Directions

New York Womenswear A/W 12

Designers at New York Fashion Week presented collections aimed at an urban lifestyle with a focus on fabric innovation.

Urban : Wang : Sportswear

Micro Trends

Post-privacy World

Social media has altered the ways in which we communicate with friends and peers. Now these social mechanics are becoming more relevant to families...

Social Networks : Privacy : Profiles