Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Design Directions

Fairphone

The principle of transparency has spread to clothing, beauty and even jewellery, with companies disclosing where their products come from and how t...

Transparency : Bas Van Abel : Worker Conditions

Design Directions

Brutalist Feminine

Challenging the perceptions of low-value materials, a delicately industrial aesthetic is emerging in luxury retail design that is both stark and se...

Luxury : Architecture : Retail

Micro Trends

Clean Energy

Energy drinks are being reinvented for Millennials, who are demanding functionality and health benefits with their buzz.

Energy Drinks : V8 : Guru

Design Directions

Bauhaus Dessau

For fans of architecture and design, it doesn’t get bigger than Bauhaus. The German design school launched the careers of design greats Joseph and ...

Heritage : Hotel : Bauhaus

Design Directions

Stamped Goods

Designers are giving heritage a modern twist by reviving symbolic logos and embracing subtle cult influences to inform unexpected identities in foo...

Chicago : Maria's Packaged Goods And Community Bar : Hirokazu Kobayashi

Micro Trends

Snapchat Marketing

Most brands aim to create marketing campaigns that leave a lasting impression. But now some brands are turning to the blink-and-you’ll-miss-it medi...

Twitter : Acura : MTV UK

Design Directions

Edhv: Multidisciplinary design studio

Design : Dutch Invertuals : Oxidisation

Design Directions

Winecast

Some people know about wine – and then there are the rest of us. We know red and white. We know what we like, but we don’t know exactly what it is ...

Netherlands : Sommeliers : Winecast

Design Directions

Dutch Design Week 2013

This year’s Dutch Design Week featured a wave of new designers whose experiments with the properties of raw materials demonstrated a fascination wi...

Tactile : Haptic : Geological

Macro Trends

Futuretainment

As audiences flock to immersive, convivial experiences, entertainers are blurring the distinctions between spectator and performer, digital and phy...

Gaming : Third Rail Projects : Immersive Theatre

Micro Trends

Neo-Detox

Tired of social schedules that revolve around drinking, consumers are seeking a chance to detox, if only for a day, without facing the threat of so...

Berlin : Tom Silverman : Laura O'Neill

Micro Trends

Microsites+

Brands are increasingly using the pop-up approach in the digital sphere, with microsites that publicise events or fulfill a temporary purpose. Now ...

Interactive : Personlised : Minivegas

Design Directions

Device 6

Video games as film? Certainly. Video games as art? Maybe. Video games as literature? The idea seems ridiculous. Yet that is what Swedish...

Iphone : Device 6 : Simogo

Design Directions

Paris Fashion Week S/S 14

Designers celebrated hand-crafted finishes this season during Paris Fashion Week, while others chose rebellion and angst as key drivers, and create...

Tribal : Acne : Karl Lagerfeld

Micro Trends

Techanistas

Technology companies are targeting fashionistas and collaborating with designers to give their latest devices added gloss on and off the runway.

Apple : Techanistas : Nina Garcia

Design Directions

LifeTools

Smart brands have been tapping into Millennial uncertainty by teaching their male consumers Re-con life lessons. Fashion retailer Un...

Uniqlo : HairDo : Lifetools

Design Directions

Fem Tech

To connect with today’s female consumer, technology designers are creating gadgets which are also elegant objects that blend in with the user’s env...

Brazil : Fem Tech : Lapka

Design Directions

Milan Fashion Week S/S 14

Printed textiles continue to dominate, as Milan showed playful and kitsch prints with comic book references, while Sexy Sweat met high-end luxury.

Denim : Smudged : Ink Blots

Macro Trends

The Athena Woman

Meet the modern woman. Educated. Affluent. Confident. Optimistic. She will rise to the top of her company, or start her own. She embraces community...

The Athena Women : New Adventure Seekers : Reality Check Branding

Macro Trends

Re-con Man

New shifts are placing men in uncharted territory. Rather than wallowing in the professed crisis of masculinity or the end of men, the Re-con Man i...

Collaboration : Crisis : Man-uals