Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to meet Gen Z’s desire for connection and authenticity.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.

Design Directions

Mother

As human needs evolve and technology advances to create solutions to these fluctuating needs, we are accumulating a lot of devices. Once a device h...

Data-tracking : Internet Of Things : Self Quant

Design Directions

Vectorism

Prompted by the powerful convergence of art and science, as we identified in our Re-enlightenment Rising macrotrend, and by consumers’ ubiquitous e...

Digital : Graphics : Coding

Design Directions

New York Fashion Week A/W 14

Much of what was on display during the autumn/winter 2014 New York Fashion Week was a show of attitude. Designers demonstrated girl power and gri...

BCBG : DKNY : Lacoste

Micro Trends

Beacon Retail

Retailers are using new technology to track their customers step by step. Can location-based Beacons bridge the gap between digital and physical sh...

Location Based : Smartphone : GPS

Design Directions

Paris Men's Fashion Week A/W 14

Athleticism, sports and performance were common themes in the collections this season. Artistic and creative prints also continued to dominate Pari...

Adventurist Accents : Maison Et Objet : Adventurism

Micro Trends

Hyper-Provenance

County of origin labels are no longer enough for those who want to get up close and personal with the food that they eat. Members of this new bre...

Marks And Spencers : Meet Your Farms : Sustainable Food

Micro Trends

Bio-ID

As new technologies identify people by their physical characteristics, is it time to wave goodbye to passwords, PINs and photographs?

CES : PulseWallet : Aimann Rasheed

Design Directions

Wolvesmouth

Craig Thornton calls himself a chef, but in reality he is a social engineer. For his dining experience, Wolvesmouth, Thornton invites 16 guests i...

The Polarity Paradox : Los Angeles : New Foodscapes

Design Directions

Milan Men's Fashion Week A/W 14

The institutional support system was explored during this year’s Milan Fashion Week, and a new, sombre take on an LS:N Global trend was also on show.

Dsquared2 : Vivienne Westwood : Z Zegna

Design Directions

Andrew Stellitano: Designer and Art Director

Synaesthetic Selling : Convergence Culture : Sensory

Micro Trends

Uncorked Wine

For many people, choosing a wine is anything but black and white. A new variety of wine branding is working to change that.

Wine : Labels : Connoisseurs

Micro Trends

Transmedia Music Videos

Here’s some news – MTV is no longer a useful measure of the youth zeitgeist. Musicians now use the internet to connect with fans, using technology ...

Music : Video : Experiential

Design Directions

MakerBot

Will 2014 be the year 3D printing fulfills its promise? The manufacturing process that turns digital models into solid objects has been the subject...

3D Printing : MakerBot : Toys

Design Directions

London Collections: Men AW14

Boundaries were pushed this year during London Collections: Men as designers waved goodbye to the dandy and metrosexual. Some collections embraced...

Menswear : Kitsch : Neo Kitsch

Micro Trends

Beauty Temples

High-end fashion brands are looking to highlight their beauty offer with boutiques devoted solely to make-up and fragrance.

Make-up : Cosmetics : Fragrance

Micro Trends

Fly-and-Flop Philanthropy

Traditionally, luxury travel has been about comfort and indulgence, but no longer.

International Travel Luxury Market : Iltm : Banyan Tree Hotels & Resorts

Design Directions

Ace Hotel London

Ace Hotel opened its first branch outside of the Americas, in east London, in September. Like other ventures from Ace Hotel Group, it is the epitom...

Ace Hotel : London : Seattle

Design Directions

Precious Precision

LS:N Global recently featured Craft in The Anthropocene, a graduate project by Yesenia Thibault-Picazo that imagines what sedimentary-level mater...

Geology : Marble : Stone

Micro Trends

Los Angeles Safari

Beyond the sun and celebrity, Los Angeles supports a diverse creative economy.

Re-Con Man : Geo Luxe : Convivial

Micro Trends

Luxe Locale

Earlier this year, LS:N Global tracked how retail design was drawing on local nuances and materials in our Crafted Locale design direction. In the ...

Crafted Locale : Architecture : Luxury