Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Design Directions

Elixir

Russell Crowe’s portrayal of Maximus Decimus Meridius in Gladiator brought us closer to what life may have been like during the Roman Empire. But w...

Design Directions

La Maison Au Bord de L'eau

In its race to climb to the top of the luxury tree, Louis Vuitton has taken inspiration from a second-placed finish.

Architecture : Luxury : Revivalism

Design Directions

Design Miami/ 2013

Classic natural and earthly forms were re-interpreted at Design Miami/ this month. With a combination of rich materials and textures, designers exp...

Design Miami : America : US

Micro Trends

Home-From-Home Hospitality

Time-strapped, world-weary travellers are seeking the comforts of home with the amenities of a hotel. Welcome to a new vision of hospitality.

Hotel : The Apartment : Gorki Apartments

Design Directions

A Better A&E

Britain’s struggling Accident & Emergency (A&E) departments are being subtly re-invented through a series of cost-effective design solutions.

Design : Department Of Health : A&E

Design Directions

Afro-pastiche

Creatives across a range of disciplines are discovering the richness and potential of the continent’s visual culture.

Luxury : Architecture : Digital

Micro Trends

Austin Safari

Austin is a capital of cool, attracting visitors from far and wide with its thriving culture scene.

Revivalism : No Va : Heywood Hotel

Micro Trends

Game Imitates Art

When video games first emerged as a medium in their own right they were spurned by parents, the media and the establishment for ruining the minds o...

Gaming : Ceri : Jenova

Design Directions

GoldieBlox

An advertisement reaches across the great toy gender divide, lighting up discussion around how we shape the interests of society’s youngest membe...

GoldieBlox : Tiny Tot Feminism : Feminism

Design Directions

Sports Illustrated

The language of fitness and health is changing, and LS:N Global reported on these changing consumer shifts in its Body Temples macrotrend.

Health : Sports : Surfing

Design Directions

Cheeky

Secret entrances, keys exchanged in a discreet handshake, exorbitant fees – private members’ clubs are a different world. Everyone knows about them...

Social Media : On/Off Retail : Cowshed

Design Directions

Charlotte Audrey: Designer and Art Director

MTV : Tumblr Art : Inforgraphics

Micro Trends

London 2013 Safari

If energy, inspiration and an experimental attitude are what you are looking for, London has it in spades.

Selfridges : McQ : BeautyMART

Micro Trends

Luxe Laundry

Laundry brands are taking cues from the beauty world, with stripped-back packaging and eco-credentials that emphasise quality and naturalness.

Natural : Tangent GC : Laundry Detergent Project

Micro Trends

Access For All

Designers are embracing the design challenge of physical difficulty to create products that turn medical necessities into stylish accessories

Furniture : Deaf : The Bradley

Design Directions

Bilder & de Clercq

In the De Baarsjes neighbourhood of Amsterdam, where hipster bars, shops and restaurants abound, a new food retailer is changing the way locals shop.

Amsterdam : Supermarket : Grocery

Design Directions

Ephemeral Foam

In an era of austerity, designers are moving away from the long-lasting to the here and now, leading to a new desire for the ephemeral.

Furniture : Prada : Rem Koolhaas

Micro Trends

Disruptive Packaging

Packaging is suddenly sexy. It’s no longer there simply to deliver the age-old three Ps of protection, preservation and presentation. Increasingly,...

Food : MonoSol : Gautam Goel

Design Directions

Tactile Hardware

Designers are exploring the softer side of technology by using tactile, raw and primitive materials and finishes to produce electronics items.

Tactile : Sensorial : Alberto Fabbian

Micro Trends

Waste Redux

Food waste is one of the curses of 21st century consumer culture. Between 30% and 50% of food produced globally – between 1.2bn and 2bn tonnes – is...

Food Waste : Handyfaace : Urban Food Initiative