Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

Deep Sea Wellness

Beauty and wellness brands are tapping into powerful deep sea ingredients with the potential to redefine skincare, hydration and sun protection.

Micro Trends

Remixing the Country Club

Old money, new values; brands are re-imagining country clubs as inclusive, community-centric spaces, using nostalgia, sports fandom and wellness to meet Gen Z’s desire for connection and authenticity.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success.

Macro Trends

Backlash Brands

In an age of constant consumer backlash, bold brands are choosing to stand their ground rather than bow to every customer whim, staging a reactio...

Backlash Brands : Controversy-courting : Righteous Retail

Macro Trends

The E-motional Economy

A new wave of sophisticated emodiversity is ushering in an era in which people are increasingly obsessed with how everything makes them feel.

Empathy : Artificial Emotional Intelligence : Mood Manipulation

Macro Trends

Gen Viz

Teenagers are no longer self-absorbed souls struggling through puberty. Abstinence and realness are the order of the day for these new social activ...

Gen Viz : Generation Z : Visual First

Micro Trends

Mood Retail

The act of browsing has been given a new twist as retailers tailor their offers to people’s personal moods.

Uniqlo : Mood : Bentley

Design Directions

Block’hood

Block’hood teaches people of all ages how the built environment works using a Minecraft-style interface.

Block'hood : Gaming : Architecture

Design Directions

Autumn/winter 2016 Fashion Week directions: Part 1

Radical futuristic scenarios and design techniques associated with heavy industry were among the diverse themes examined by designers this season. ...

Acne : Tod’s : Marni

Micro Trends

Anti-diet Mentality

Brands are ditching the word ‘diet’ and focusing on achievable personal improvement over perfection.

Anti-diet : Weight Loss : Wellbeing

Design Directions

Pocopay

Design agency AKU recognised that the user experience in finance was in dire need of an update, so helped to design and launch Pocopay, a new desig...

Pocopay : Estonia : AKU

Design Directions

Gen Neutral

The rise of Neutral Culture is informing new visual typologies across the lifestyle sectors. Creatives are rejecting the traditional dichotomy of ...

Neutral Culture : Agender Retail : Beauty

Design Directions

Stockholm Design Week 2016

From the traditional to the avant-garde, a variety of intriguing furniture and products set the standard for contemporary Scandinavian design at ...

Interior Design : Scandinavian Design : Nordic

Micro Trends

Drop-in Mindfulness

New studios are forgoing languid spiritual retreats in favour of affordable, drop-in classes that offer a way for busy urbanites to unplug and unwind.

Mindfulness : Meditation : Spirtuality

Design Directions

Burberry February

British luxury brand Burberry is enabling people to pre-order and shop for items straight from its runway show.

Burberry : Seasonless : Snapchat

Micro Trends

The XXX Factor

Sex is back in fashion, but this time it’s about getting the metrics, irony and humour bang on.

Diesel : Vivienne Westwood : JW Anderson

Design Directions

Milk Makeup

Milk Makeup is a low-maintenance beauty line aimed at empowered, ambitious, entrepreneurial girls.

Milk : Makeup : Beauty

Design Directions

High Anarchy

Luxury retailers are embracing the idea of backlash by using analogue and anarchic visual techniques to deconstruct branded imagery.

Backlash Culture : Marketing : Collage

Micro Trends

Melbourne Food and Drink Safari

At the centre of the Australian creative industry, Melbourne’s food and drink sector celebrates wellbeing, community and social enterprise.

Melbourne : Australia : Safari

Micro Trends

Male Positivity

New cultural initiatives are re-examining masculinity by focusing on mental health, body image and depression.

Re-con Man : Masculinity : Mental Health

Design Directions

Global Change Award

H&M’s non-profit-making Conscious Foundation aims to close the loop for fashion through its Global Change Award.

H&M : H&M Conscious Foundation : Sustainability

Micro Trends

Smart Search

Global – Introducing artificial intelligence in retail is enabling brands to create smarter searches.

IBM Watson : Artificial Intelligence : Predictive Retail

Design Directions

Maison & Objet 2016

In a vibrant show, brands from across the globe presented contemporary products and interiors at Maison & Objet spring/summer 2016 that celebrated ...

M&O : Luxury Design : Maison & Objet

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