Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

Micro Trends

Glow-up Getaways

A new generation of health-focused hospitality hubs created with science-backed hyper-personalisation in mind are offering the ultimate longevity getaways for the ultra-wealthy

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Design Directions

Biofabricated Futures

A revolutionary sustainability breakthrough, biofabrication is the engineering of biological products. This report explores its market evolution and future potential in transforming materials to drive commercial success

Design Directions

Pocopay

Design agency AKU recognised that the user experience in finance was in dire need of an update, so helped to design and launch Pocopay, a new desig...

Pocopay : Estonia : AKU

Design Directions

Gen Neutral

The rise of Neutral Culture is informing new visual typologies across the lifestyle sectors. Creatives are rejecting the traditional dichotomy of ...

Neutral Culture : Agender Retail : Beauty

Design Directions

Stockholm Design Week 2016

From the traditional to the avant-garde, a variety of intriguing furniture and products set the standard for contemporary Scandinavian design at ...

Interior Design : Scandinavian Design : Nordic

Micro Trends

Drop-in Mindfulness

New studios are forgoing languid spiritual retreats in favour of affordable, drop-in classes that offer a way for busy urbanites to unplug and unwind.

Mindfulness : Meditation : Spirtuality

Design Directions

Burberry February

British luxury brand Burberry is enabling people to pre-order and shop for items straight from its runway show.

Burberry : Seasonless : Snapchat

Micro Trends

The XXX Factor

Sex is back in fashion, but this time it’s about getting the metrics, irony and humour bang on.

Diesel : Vivienne Westwood : JW Anderson

Design Directions

Milk Makeup

Milk Makeup is a low-maintenance beauty line aimed at empowered, ambitious, entrepreneurial girls.

Milk : Makeup : Beauty

Design Directions

High Anarchy

Luxury retailers are embracing the idea of backlash by using analogue and anarchic visual techniques to deconstruct branded imagery.

Backlash Culture : Marketing : Collage

Micro Trends

Melbourne Food and Drink Safari

At the centre of the Australian creative industry, Melbourne’s food and drink sector celebrates wellbeing, community and social enterprise.

Melbourne : Australia : Safari

Micro Trends

Male Positivity

New cultural initiatives are re-examining masculinity by focusing on mental health, body image and depression.

Re-con Man : Masculinity : Mental Health

Design Directions

Global Change Award

H&M’s non-profit-making Conscious Foundation aims to close the loop for fashion through its Global Change Award.

H&M : H&M Conscious Foundation : Sustainability

Micro Trends

Smart Search

Global – Introducing artificial intelligence in retail is enabling brands to create smarter searches.

IBM Watson : Artificial Intelligence : Predictive Retail

Design Directions

Maison & Objet 2016

In a vibrant show, brands from across the globe presented contemporary products and interiors at Maison & Objet spring/summer 2016 that celebrated ...

M&O : Luxury Design : Maison & Objet

Design Directions

Margot vs Lily

NikeWomen has launched an eight-part web mini-series that follows the story of two sisters who make a bet on New Year’s Eve.

Newsletter : Futuretainment : Margot Vs Lily

Micro Trends

Room Service Retail

High street brands are collaborating with the hospitality sector to enable customers to shop without leaving their hotel room.

Hotel Retail : Room Service : Millennial Mindset

Design Directions

The Perennial

From the food to the menus to the aquaponic system, this restaurant has the ambitious aim to be ‘the most environmental ever’.

Trash To Table : Aquaponics : San Francisco

Design Directions

Map: Industrial Design

Map presents a new format for the design industry, where each creative decision is backed by strategic insight.

Map Project Office : Internet Of Things : SAM Labs

Micro Trends

Blockchain Consumerism

Still in its infancy, the blockchain has the potential to cut out financial institutions and third parties in the selling of goods and services.

Blockchain : Provenance : Trust

Design Directions

Tiger Beer Coaster

Many people believe that a few cold beers can aid creativity. In 2015, LS:N Global reported on packaging that attests to this. Tiger Beer decided t...

Tiger Beer : Coaster : Film Making

Design Directions

Abstract-erotic

A contemporary vision of erotica is being explored. Sex is being presented in a playful and stylised context, employing abstract representations ...

Eroticism : Odiseo : She Comes First