Trends

The latest global consumer trends that we’re tracking across sectors, substantiated by expert opinions and the latest industry statistics.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New codes of value are emerging around connection, care and human flourishing.

Macro Trends

The Synthocene Era

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what is artificial are increasingly blurred – driving humanity into a future when technology will redefine what it means to be human.

Micro Trends

Coffee Shop Raves

Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Micro Trends

Female Highs

With the pharmaceutical industry under scrutiny for not accommodating women’s needs, female consumers are turning to marijuana as a new approach to...

Wellness : Cannabis : Health

Micro Trends

At-home Fitness

A new wave of devices are designed to ease the impact of busy, modern living by making at-home fitness more immersive, efficient and effective.

Health : Wellbeing : Technology

Micro Trends

Furniture as a Service

With consumers less willing and less able to establish permanent homes, furniture brands are having to develop products and services that don’t rel...

Retail : Furniture : Hospitality

Micro Trends

Social Media Music

While streaming services have expanded our musical libraries, a new generation of artists are creating records with our digital habits in mind.

Youth : Entertainment : Digital

Micro Trends

Young Bibliophiles

Despite the time they spend online young people still want traditional book formats. Brands and influencers are therefore using digital channels to...

Youth : Reading : YouTube

Macro Trends

Uneasy Affluence

A collective backlash against ostentatious spending is fuelling new anxiety among luxury consumers. This is forcing luxury brands to rethink the...

Luxury : Hospitality : Finance

Micro Trends

Evening Waters

Amid consumers’ rising concern about the effect of alcohol on their health, a series of versatile waters are emerging intended for evening consumpt...

Water : Non-alcoholic : Nightcap

Micro Trends

Alternative Intoxication

With alcohol losing favour among consumers, cannabis-infused drinks are set to offer an alternative for those still seeking some form of intoxication.

Drink : Cannabis : CBD

Micro Trends

Insta-dating

As consumers turn away from superficial apps such Tinder and Bumble, Instagram is evolving into a dating platform where people can s...

Youth : Dating : Digital

Micro Trends

Modern Med Spas

The doctor’s surgery and the beauty spa are converging into a hybrid offering where customers can get both aesthetic and medical treatments in one ...

Beauty : Wellness : Drink

Micro Trends

Transgender Beauty

As identity continues along a fluid trajectory, brands are collaborating with the LGBTQ+ community to create products and services that empower tra...

Beauty : Retail : Identity

Micro Trends

Precision Running

As consumers look for ways to engage their body and mind beyond the yoga mat, brands are re-evaluating the function of running as a holistic wellbe...

Running : Fitness : Health And Wellness

Micro Trends

Data ID Stores

Future-facing bricks-and-mortar brands are personalising the store experience through the use of consumer data profiles.

Retail : Fashion : Food And Drink

Micro Trends

Office Stores

Through new technological and physical touchpoints, FMCG brands are exploring the workplace as a profitable retail opportunity.

Retail : Convenience : Co-working

Micro Trends

The New Casino

Casinos have long relied on symbols of ostentatious wealth. But to win over the younger generation, they are rethinking gambling formats and abando...

Luxury : Hospitality : Travel

Micro Trends

Acne Positivity

As #bodypositivity continues to expand, young people are leading a movement towards the acceptance of acne – a skin condition that has l...

Youth : Beauty : Wellness

Micro Trends

Low-proof Drinkers

Consumers are eschewing the extremes of binge-drinking and abstinence in favour of a more considered relationship with alcohol.

Hospitality : Drinks : Wellness

Micro Trends

Colour Refresh

At-home hair colour is getting an uplift from brands that are launching kits with salon-quality dyes and precision application tools.

Beauty : Hair Care

Macro Trends

Certified Wellness

The once distinctly separate worlds of health and wellness are converging as consumers seek a new framework for healthy living that prioritises con...

Health : Wellbeing : Certified Wellness

Micro Trends

Blockchain Fashion

While blockchain’s use in fashion has typically been for transparency, a new wave of brands are recognising its potential to empower both creatives...

Fashion : Blockchain : Design