UK – With increasing numbers of no- and low-alcohol versions of traditional tipples, finding these options on the market can be overwhelming. Enter Sippers, an online marketplace entirely dedicated to non-alcoholic drinks.
As sober-curiosity is rising, newly launched platform Sippers wants to make non-alcoholic drinks more accessible and convenient for anyone, from people cutting down on alcohol to those trying to quit drinking altogether. The online store only carries no- and low-alcohol beverages, with an extensive catalogue including wine, beer, spirits, pre-mixed cocktails and functional drinks, with a particular focus on putting forward independent brands.
This sober one-stop shop is the brainchild of Millie Gooch, who is also behind Sober Girl Society, a UK-based online platform dedicated to promoting sobriety among women. Frustrated with how confusing and time-consuming identifying alcohol-free options is when shopping online, Gooch co-created Sippers. ‘When I see alcohol brands bring out a non-alcoholic version, sometimes it feels like it’s a tick-box exercise,’ says Gooch. ‘Having a dedicated space run by people who are so passionate about the category makes it easier to communicate our message.’
With a strong focus on the community it is serving and on dedicated small brands, Sippers is a good example of how wellness-centric businesses can balance flavour and function to fit modern lifestyles.
The ever-growing size of the health and wellness market can be confusing to newcomers. Can your business help consumers navigate this space, make it seem less intimidating and accessible to all?