London – After three years of refurbishment, Koko, the storied concert venue in the heart of Camden, is re-opening as an exclusive, music-centric members’ club.
The extensive restoration of the property, originally built in 1900, aims to convert the building into a ‘state-of-the-art live music venue spanning 50,000 square feet, with ambitions to deliver an unrivalled experience for live music fans’, explains the press release. New amenities in the club include a roof terrace, library, restaurant, cocktail bar and secret vinyl rooms.
Members of the club will also enjoy unique access to the venue's cultural events, including backstage candle-lit dinners, exclusive admission to the Fly Tower, which offers unrivalled views of the stage, and a secret stairway that allows members to join the crowds if desired. With a recording studio and piano room, the club strives to appeal to music fans and professionals alike.
By using its cultural reputation and existing contacts with musicians, House of Koko represents a fresh direction for the Members’ Club Market. Providing intimate access to the behind-the-scenes of the music industry, it takes hobby-centric hospitality to the next level.
What other cultural venues could incorporate a member’s club into their business models? Boutique cinemas, for example, could consider integrating hospitality services for film aficionados