New York – Bespoke travel platform Black Tomato is inviting families to immerse themselves in getaways inspired by children’s stories.
The luxury travel brand’s Take Me On a Story programme is targeted at families seeking new experiences, offering them bespoke trips based around popular children’s books. It was launched with travel experiences in the US, the UK, the British Virgin Islands, Morocco and Iceland. Each region aligns with different fairytale settings, such as a trip to Oxfordshire inspired by Alice’s Adventures in Wonderland.
The trips will include activities such as mountain climbing and camping to fully immerse families in the fairytale-inspired worlds. According to Tom Marchant, co-founder of Black Tomato: ‘After the hardships of last year, being able to transport both children and adults into these rich, whimsical worlds feels like the ultimate joyful way to reconnect with family and welcome back the magic of travel.’
As the Millennial Family Travel market matures, this demographic is seeking bespoke forms of travel that allow them to be totally immersed in new worlds.