Global – For Apple’s Shot on iPhone campaign, Oscar-winning director Damien Chazelle has created a short film shot entirely on an iPhone 11 Pro.
The Stunt Double is a nine-minute vertical short film that reframes cinema for the smartphone age, while using iPhone 11 Pro’s upgraded video functions such as 4K, video stabilisation, the extended dynamic range tool and the ultra-wide lens mode. The campaign was conceived by TBWA\Media Arts Lab.
With the aim of inspiring iPhone users to create their own short films, the genre-spanning blockbuster takes the spectator on a nostalgic journey through cinema history. In a making-of film, Chazelle says that he hopes the short film 'throws out a few ideas that people can play with literally on their own, at home or in their backyards’.
Traditional cinema is slowly adapting to the social media-inspired way of storytelling. In our interview with youth film-making collective Pickpocket, explore the importance of crafting stories in a way that relates to the digital generation.