YouGov

Stat: Report reveals what motivates luxury spending in the UK

News

Stat: Report reveals what motivates luxury spending in the UK

How is the luxury sector faring in the UK? A YouGov poll has revealed how the economic landscape in Britain is affecting consumers’ luxury buy...
Luxury : Fashion : Wealth
Stat: US Gen Z’s bold early retirement plans clash with realities

News

Stat: US Gen Z’s bold early retirement plans clash with realities

A 2024 YouGov survey has uncovered a stark disparity between the early retirement aspirations of American Gen Z and the sobering realities they may...
Youth : Workplace : Finance
Uber remains Millennials’ favourite brand

Big Ideas

Uber remains Millennials’ favourite brand

Global – Despite a backlash against the company, Uber’s customer base is growing, according to the YouGov BrandIndex.
Advertising : Branding : Automotive
Consumers want a filter for British produce when shopping online

Big Ideas

Consumers want a filter for British produce when shopping online

UK – The results come as part of a new survey by YouGov, commissioned by the National Farmers’ Union.
Food : Drink : Retail
Affluent consumers in developing nations are positive about the future

Big Ideas

Affluent consumers in developing nations are positive about the future

Global – Affluent consumers in developing countries are more optimistic than those in developed nations, according to a new study.
Finance : Luxury : Culture
Not asking for tap water fuels plastic bottle waste

Big Ideas

Not asking for tap water fuels plastic bottle waste

UK – A new survey shows that 71% of respondents feel uncomfortable asking for free tap water without buying something else.
Sustainability : Packaging : Design
Cara David: YouGov

Viewpoints

Cara David: YouGov

Tracking the world’s wealthiest consumers and their spending habits.
YouGov : Luxury Futures Forum : Ultra High Net Worths
Children’s spending power

Big Ideas

Children’s spending power

Austin – A new survey from online holiday rental marketplace HomeAway reveals the hidden spending power of ‘kidfluencers’ around the world.
Kidfluencers : Millennials : Parents
Pollster YouGov creates site enabling brands to search for average fans

Big Ideas

Pollster YouGov creates site enabling brands to search for average fans

Polling agency and think tank YouGov has created a microsite that profiles the average fan of thousands of brands and products.
YouGov : Profiles : The New Value Economy
Planet of the vapes: Marketing the lesser evil

Viewpoints

Planet of the vapes: Marketing the lesser evil

Vaping’s move into the mainstream raises weighty considerations for marketers. 
Vaping : E-cigarette : Tobacco
Start-up pictures a new type of online security

Big Ideas

Start-up pictures a new type of online security

Start-up pictures a new type of online security
Start-up : Security : Data
iPhone users may be prone to debt

Big Ideas

iPhone users may be prone to debt

iPhone users may be prone to debt
Iphone : Kantar : Payplan
Social networking enhances the tv experience

Big Ideas

Social networking enhances the tv experience

Social networking enhances the tv experience
London : YouGov : Social Networking
Quality and value give M&S most trusted status

Big Ideas

Quality and value give M&S most trusted status

Quality and value give M&S most trusted status
Marks & Spencer : YouGov : John Lewis
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