'branding'

Stat: Luxury brands find new opportunities in Brazil’s dynamic market

Daily Signals

Stat: Luxury brands find new opportunities in Brazil’s dynamic market

Luxury brands continue to show resilience, but specific social, economic and cultural trends in regions like Brazil, the Middle East and South Kore...
Fashion : Luxury : Retail
CT scanning start-up Lumafield champions a new era of manufacturing transparency

Daily Signals

CT scanning start-up Lumafield champions a new era of manufacturing transparency

Touted as a breakthrough in manufacturing transparency and diagnostics, X-ray CT scanning start-up Lumafield has been rebranded in a bid to convey ...
Technology : Design : Sustainability
Hyper-local Italian furniture with global ambitions

Daily Signals

Hyper-local Italian furniture with global ambitions

Vero, an Italian furniture brand, is striving to put hyper-local production on the global map.
Luxury : Furniture : Hyper-Local
Vetements’ sub-brand courts Gen Z luxurians

Daily Signals

Vetements’ sub-brand courts Gen Z luxurians

Fashion house Vetements is bringing luxury to the inconspicuous Generation Z with the launch of a sub-brand called VTMNTS
Luxury : Fashion : Retail
Why brandsplaining is retail’s new battleground

Viewpoints

Why brandsplaining is retail’s new battleground

Brands continue to market to women using sneaky sexism and corporate feminism tactics, say Jane Cunningham and Philippa Roberts, co-authors of new ...
Advertising : Retail : Society
Cannes Lions 2019: Luxury brands are learning from failure

Daily Signals

Cannes Lions 2019: Luxury brands are learning from failure

Companies are finding ways to bounce back in the face of disrepute and gaining forgiveness through creative campaigns.
Luxury : Gucci : Brand Identity
Hendrick’s doubles its production with new gin distillery

Daily Signals

Hendrick’s doubles its production with new gin distillery

Girvan, Scotland – The brand has opened its new Gin Palace, which not only houses three brand new stills, but also an R&D lab for its master distil...
Drinks : Distillery : Educated Eating
Truth in troubled times

Big Ideas

Truth in troubled times

UK – Consumers are scrutinising brands in times of crisis to ascertain whether they remain true to their principles, according to new research by W...
Weber Shandwick : Brandstanding : Transparency
Video currency

Big Ideas

Video currency

New York – Media conglomerate Time Inc has launched a new video-first brand that focuses on money and personal finance.
Time Inc. : Finance : Branded Content
Constructive criticism

Daily Signals

Constructive criticism

Scotland – Whisky brand Laphroaig has created an ad campaign that celebrates both positive and negative feedback.
Backlash Brands : Laphroaig : Love-it-or-hate-it
Fit for check-in

Big Ideas

Fit for check-in

New York – Westin Hotels & Resorts’ new brand image is designed to connect with the wellbeing market.
Hotels : New York : Fitness
Frédéric Walter : Mirror Strategies

Viewpoints

Frédéric Walter : Mirror Strategies

Customers don’t want to shop with big suppliers, says Frédéric Walter, creative marketing director at Givaudan
Givaudan : Fragrance : China
Study lifts the lid on teenage purchasing decisions

Big Ideas

Study lifts the lid on teenage purchasing decisions

A focus group study has revealed insights into the online shopping habits of teenage girls.
Teenage Shoppers : User Generated Content : Insta-real
Luxury mall to open in Azerbaijan in 2014

Big Ideas

Luxury mall to open in Azerbaijan in 2014

Azerbaijan welcomes first fully dedicated luxury retail destination. 
Azerbaijan : Caucasus : Pasha Construction
Interest in provenance keeps brands on track

Big Ideas

Interest in provenance keeps brands on track

Interest in provenance keeps brands on track
Craftsmanship : Authenticity : Heritage
The most Insight-ful retail stories of 2009

Big Ideas

The most Insight-ful retail stories of 2009

The most Insight-ful retail stories of 2009
Mintel : Credit : Austerity
What really matters to brands?

Viewpoints

What really matters to brands?

Instead of using the fallout from George Floyd’s murder to improve their social equity, brands need to stop and learn from the Black community to c...
Society : Black Lives Matter : Civic Brands
Five future paths for luxury collaborations

Big Ideas

Five future paths for luxury collaborations

Historical rivalries are being put aside as luxury firms embrace the benefits of working together, from authentication projects to shared audiences.
Luxury : Sustainability : Fashion
For brands, Pride must be a long-term strategy

Viewpoints

For brands, Pride must be a long-term strategy

With a mission to democratise LGBT+ media, Tag Warner, CEO of Gay Times, discusses how brands can navigate Pride month and beyond.
Youth : Identity : Media
The essential Cosmoprof 2018 debrief

Daily Signals

The essential Cosmoprof 2018 debrief

Bodycare, Japanese beauty and hyaluronic acid all had strong showings at international beauty trade show, Cosmoprof 2018.
Cosmoprof 2018 : Beauty : Skincare
Village Brands

Micro Trends

Village Brands

‘The inroads made by own labels as a direct result of the Just Not brand choices will fundamentally alter many market sectors,’ says trends analyst...
Austerity : We Commerce : Community
Zendaya wears spacesuits by On to champion movement for all

Daily Signals

Zendaya wears spacesuits by On to champion movement for all

Zendaya and Swiss sportswear brand On have launched Zone Dreamers, a fictional film trailer turned campaign spotlighting the emotional power of mov...
Fashion : Advertising : On
Tech brands must address the environmental emergency

Viewpoints

Tech brands must address the environmental emergency

The challenge for tech firms over the next decade is to make the transition from profitability to solidarity, says Andres Colmenares, co-founder of...
Digital : Sustainability : Media
The Campaign: Industrial 2.0 by Isamaya Beauty

Daily Signals

The Campaign: Industrial 2.0 by Isamaya Beauty

In 2023, Isamaya Beauty launched one of the most daring beauty campaigns to date, featuring a BDSM-inspired film starring Julia Fox.
Beauty : Health : Wellness
Luxury hotel group Aman launches Aman Interiors

Daily Signals

Luxury hotel group Aman launches Aman Interiors

Luxury hospitality and lifestyle brand Aman is bringing its hotels’ coveted design aesthetic into the home with the launch of an interior division.
Luxury : Home : Interior Design
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