LS:N Global

Micro Trends

Health-conscious Cars

The automotive industry is embracing intuitive technologies in a bid to help drivers and passengers manage their wellbeing while on the move.

Auto : Wellness : Health

Micro Trends

Skintellectual Haircare

Drawing on ingredients and formulations found in skincare, new products and rituals are emerging that are designed to improve scalp and hair health.

Beauty : Haircare : Technology

Viewpoints

Should brands be allowed to commodify space?

Vlad Sitnikov, project leader of StartRocket, discusses its controversial plans to fill the sky with branded content via a constellation of netwo...

Scenario : Advertising : Far Futures

Micro Trends

Hybrid Gaming

Combining VR and AR with escape games, laser tag and drones, a new category of immersive interactive gaming is emerging in the leisure sector.

Youth : Technology : Leisure

Big Ideas

The dangers of tech brands usurping government

Lucie Greene, the worldwide director of the Innovation Group at J Walter Thompson, outlines the consequences of Big Tech's encroachment into the ci...

Technology : Retail : Mobility

Big Ideas

Future Trust Marks

From space-mined minerals to income-adjusted goods and branded cities, the labels that will help consumers make informed choices beyond 2030.

Retail : Artificial Intelligence : Food And Drink

Big Ideas

Have brain-computer interfaces come of age?

Mind control could soon replace clicks, gestures and voice commands as our main means of interacting with the digital world.

Digital : Media : Gaming

Big Ideas

UBS wants to cater for the new population of Asian female billionaires

Marina Lui, head of China WM, UBS Global Wealth Management, explains why brands need to pay more attention to Asia’s female high-net-worth individu...

Banking : Female Futures : Finance

Big Ideas

How Detroit is reconstructing its future

Hailed as the Comeback City, recent initiatives are not only rebuilding Detroit’s commercial potential, but also ensuring that the wider community ...

Retail : Automotive : Digital

Big Ideas

How Goodyear is heralding a sustainable future

Senior industrial designer Sébastien Fontaine and principal engineer Claude Boes from Goodyear’s Innovation Centre in Luxembourg discuss the import...

Automobile : Wellness : Sustainability

Big Ideas

Are we too selfish to be sustainable?

Dr Daniel Benkendorf, professor of psychology at the Fashion Institute of Technology, on turning our moral values into sustainable purchasing behav...

Fashion : Sustainability : Retail

Big Ideas

Why retailers and marketers need to take VR seriously

Anita Fontaine and Geoffrey Lillemon, creative directors of Wieden + Kennedy Amsterdam's Department of New Realities, blend speculative fiction wit...

Retail : Technology : VR

Big Ideas

Toby Triebel on how to build a human-centric investment platform

Wealthsimple’s CEO in Europe on making investing appealing to a new generation.

Finance : FinTech : Branding

Micro Trends

Fresh Frozen

With the rise of plant-based eating, new brands are rethinking frozen food to appeal to more health-conscious consumers.

Food : Convenience : Packaging

Big Ideas

The best of phygital retail in 2017

Retail operating systems, transportable stores and Instagram-powered inventory are some of the most inventive phygital concepts of 2017.

Retail : Automation : Phygital

Micro Trends

Streamlined Shopping

Despite the speed and ease of online shopping, consumers are unwilling to completely relinquish physical stores.

Retail Experience : Online Shopping : Endless Aisles

Design Directions

Samara

Airbnb’s new design studio will draw on the company’s experiences to develop new services for connection, commerce and social change.

House Vision 2016 : Airbnb : Community

Micro Trends

Male Positivity

New cultural initiatives are re-examining masculinity by focusing on mental health, body image and depression.

Re-con Man : Masculinity : Mental Health

Big Ideas

Retail Week Live 2015 Review

In the era of the empowered, mobile-savvy consumer, retailers are fighting for customer loyalty in a competitive landscape of brand pull versus p...

Retail Experience : Branding : Mass Customisation

Big Ideas

Web Summit 2014 Review

Technology experts and innovators gathered in Dublin in November to assess the future of technology.

Facebook : Guardian : PayPal

Big Ideas

Cannes Lions 2014 Preview

From 15 to 21 June, the advertising industry will gather on the French Riviera for the 61st Cannes Lions International Festival of Creati...

Cannes Lions International Festival Of Creativity : Cannes Lions : Cannes Lions 2014

Micro Trends

The Hacked Home

In future, families will modify, hack and download to create customised interiors to suit the changing needs of their multi-generational households.

Hacking : Homedulgence : Interiors

Markets

Geo-marketing

As location becomes more important in social networking, a window is opening for brands to engage with consumers based on where they are. Prepare t...

Geo-fencing : Geo-tagging : LBS

Design Directions

TCHO social chocolate

Chocolate maker TCHO is harnessing the power of social media to provide a level of transparency that goes beyond simply assuring its cust...

Chocolate : Social Media : Transparency

Micro Trends

Civic Branding

Brands are beginning to shrug off their multinational status and look, instead, at local communities.

Urban : Planning : Branding

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