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Decolonised Cowboy Core

Micro Trends

Decolonised Cowboy Core

From music to the catwalk and cinema screens, Black and Indigenous artists are finding inspiration in their cowboy heritage like never before, adva...
Pop Culture : Fashion : Media
El Kombo

Design Directions

El Kombo

Takeaway service is often minimal. The packaging is uniform and cheap, and you never know how the food has been prepared.Danish conceptual dining c...
Restaurant : Preparation : Surprise
The Convergence Economy

Macro Trends

The Convergence Economy

Look to retail spaces, products, hospitality and entertainment these days and, increasingly, there’s one distinctive theme: it’s difficult to tel...
The Convergence Economy : Beth Bentley : ShopperTrak
New stages of lux

Markets

New stages of lux

As Louis Vuitton cancels plans to open yet another department store in Tokyo and other brands follow suit, it is time to access the changing nature...
Louis Vuitton : Bain & Company : Luxury Institute
The Download: Milan Fashion Week Autumn/Winter 2024

Big Ideas

The Download: Milan Fashion Week Autumn/Winter 2024

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Milan Fashion Week.
Luxury : Fashion : Design
Futures 100 Innovators: December

Futures 100

Futures 100 Innovators: December

We reveal The Future Laboratory’s chosen innovators and change-makers that are set to disrupt the lifestyle categories in 2023 and beyond.
Futures 100 Innovators
Accredited Beauty

Macro Trends

Accredited Beauty

As consumers seek proof points on product quality, efficacy and sustainability, scientific evidence will drive the healthification of the beauty in...
Beauty : Health : Wellness
Fashion Market

Markets

Fashion Market

Still reeling from the effects of the recent recession, the fashion industry is set to change even more dramatically in the years to come. The turb...
E-retail : M-commerce : Fast Fashion
Neo-community Market

Markets

Neo-community Market

From personalisation through data to personalisation through dialogue, brands are creating communities where followers feel like friends and belong...
Retail : Pop-culture & Media : Society
Grief Rebranded

Markets

Grief Rebranded

How individuals process and cope with loss is undergoing a profound transformation, driven by technology, painmoons and the power of community.
Society : Death : Technology
Fragrance Lab

Design Directions

Fragrance Lab

In a corner of Selfridges, an experiment was carried out to uncover the future of retail. The Fragrance Lab, which happened in the department st...
Fragrance Lab : Selfridges : The Future Laboratory
Technology Will Save Us

Design Directions

Technology Will Save Us

When it comes to technology, most of us only know how to buy it. We may be surrounded by a digital world, but for the most part we are only consume...
Sustainable : Educate : Components
Still in Llove

Design Directions

Still in Llove

Living in Japan in the 80s was an inspiring time for Suzanne Oxenaar, artistic director of Dutch hotelier Lloyd Hotel. The traditional houses,...
Netherlands : Fun : Lloyd Hotel
Game-Changers: The Future of Sports Fandom

Macro Trends

Game-Changers: The Future of Sports Fandom

By embracing new technologies, geographies and audiences, sport is becoming bigger than ever and offering valuable lessons on nurturing a new era o...
Sports & Leisure : Fashion : Pop-culture & Media
Intimate Fantasy Escapism

Markets

Intimate Fantasy Escapism

Intimate fantasy roleplay is shifting to become an increasingly mainstream practice. Driven by growing fandoms, it represents a search for belongin...
Youth : Pop-culture & Media : Society
Premium Desserts

Markets

Premium Desserts

Not just for after dinner, desserts and sweet treats are becoming cultural markers that are reshaping rituals, redefining indulgence and influencin...
Dessert : Food & Drink : Hospitality
The Future Workplace

Markets

The Future Workplace

A new report by The Future Laboratory for financial protection provider Unum explores the future of the workplace, touching on themes of agelessnes...
The Future Laboratory : Mindfulness : Workplace
Convergence Retail

Markets

Convergence Retail

As consumers dictate new rules of retail engagement, the lines are blurring between the retail, hospitality, entertainment and lifestyle sectors.
Beth Bentley : Wieden + Kennedy : Virgin Group
Rurban Revolution

Macro Trends

Rurban Revolution

City dwellers are rejecting the impersonal ‘bigness’ of globalisation and corporations, and reconnecting with their communities. They are living hy...
Rural : Urban : Local
Re-con Man

Communities

Re-con Man

Being a man used to be simple. You put food on the table, a roof over your head, and clothes on your children’s backs. Now at the start of the ‘fem...
Retail : Terroll Lewis : Luigi Lunihank
Paris Fashion Week spring/summer 2015

Design Directions

Paris Fashion Week spring/summer 2015

A heady and moody mix of alchemy and magic were on show this season during Paris Fashion Week as designers played with fiction to create escap...
Localise to Survive

Big Ideas

Localise to Survive

The third report in our Rebranding Sustainability series looks at how localisation can become a powerful marketing tool and a meaningful sustainabi...
Retail : Sustainability : Luxury
Shanghai Safari

Micro Trends

Shanghai Safari

As one of China’s Tier 1 cities, Shanghai holds a special place in the story of the country’s extraordinary rise.
Lujiazui : Huangpu River : The Bund
Sinistry

Design Directions

Sinistry

Designers are drawing inspiration from myths, theatre motifs and fables to explore the juxtaposition of darkness and light across a variety of di...
Dystopia : Theatre : Experience Deisgn
Milan Design Week preview

Big Ideas

Milan Design Week preview

Milan – Despite economic downturn, the show will go on at next week’s Salone Internazionale del Mobile in Milan. Now in its 48th year, the global f...
Furniture : Piet Hein Eek : Preview
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