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Micro Trends
Decolonised Cowboy Core
From music to the catwalk and cinema screens, Black and Indigenous artists are finding inspiration in their cowboy heritage like never before, adva...
Pop Culture
:
Fashion
:
Media
Design Directions
El Kombo
Takeaway service is often minimal. The packaging is uniform and cheap, and you never know how the food has been prepared.Danish conceptual dining c...
Restaurant
:
Preparation
:
Surprise
Macro Trends
The Convergence Economy
Look to retail spaces, products, hospitality and entertainment these days and, increasingly, there’s one distinctive theme: it’s difficult to tel...
The Convergence Economy
:
Beth Bentley
:
ShopperTrak
Markets
New stages of lux
As Louis Vuitton cancels plans to open yet another department store in Tokyo and other brands follow suit, it is time to access the changing nature...
Louis Vuitton
:
Bain & Company
:
Luxury Institute
Big Ideas
The Download: Milan Fashion Week Autumn/Winter 2024
Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from Milan Fashion Week.
Luxury
:
Fashion
:
Design
Futures 100
Futures 100 Innovators: December
We reveal The Future Laboratory’s chosen innovators and change-makers that are set to disrupt the lifestyle categories in 2023 and beyond.
Futures 100 Innovators
Macro Trends
Accredited Beauty
As consumers seek proof points on product quality, efficacy and sustainability, scientific evidence will drive the healthification of the beauty in...
Beauty
:
Health
:
Wellness
Markets
Fashion Market
Still reeling from the effects of the recent recession, the fashion industry is set to change even more dramatically in the years to come. The turb...
E-retail
:
M-commerce
:
Fast Fashion
Markets
Neo-community Market
From personalisation through data to personalisation through dialogue, brands are creating communities where followers feel like friends and belong...
Retail
:
Pop-culture & Media
:
Society
Markets
Grief Rebranded
How individuals process and cope with loss is undergoing a profound transformation, driven by technology, painmoons and the power of community.
Society
:
Death
:
Technology
Design Directions
Fragrance Lab
In a corner of Selfridges, an experiment was carried out to uncover the future of retail. The Fragrance Lab, which happened in the department st...
Fragrance Lab
:
Selfridges
:
The Future Laboratory
Design Directions
Technology Will Save Us
When it comes to technology, most of us only know how to buy it. We may be surrounded by a digital world, but for the most part we are only consume...
Sustainable
:
Educate
:
Components
Design Directions
Still in Llove
Living in Japan in the 80s was an inspiring time for Suzanne Oxenaar, artistic director of Dutch hotelier Lloyd Hotel. The traditional houses,...
Netherlands
:
Fun
:
Lloyd Hotel
Macro Trends
Game-Changers: The Future of Sports Fandom
By embracing new technologies, geographies and audiences, sport is becoming bigger than ever and offering valuable lessons on nurturing a new era o...
Sports & Leisure
:
Fashion
:
Pop-culture & Media
Markets
Intimate Fantasy Escapism
Intimate fantasy roleplay is shifting to become an increasingly mainstream practice. Driven by growing fandoms, it represents a search for belongin...
Youth
:
Pop-culture & Media
:
Society
Markets
Premium Desserts
Not just for after dinner, desserts and sweet treats are becoming cultural markers that are reshaping rituals, redefining indulgence and influencin...
Dessert
:
Food & Drink
:
Hospitality
Markets
The Future Workplace
A new report by The Future Laboratory for financial protection provider Unum explores the future of the workplace, touching on themes of agelessnes...
The Future Laboratory
:
Mindfulness
:
Workplace
Markets
Convergence Retail
As consumers dictate new rules of retail engagement, the lines are blurring between the retail, hospitality, entertainment and lifestyle sectors.
Beth Bentley
:
Wieden + Kennedy
:
Virgin Group
Macro Trends
Rurban Revolution
City dwellers are rejecting the impersonal ‘bigness’ of globalisation and corporations, and reconnecting with their communities. They are living hy...
Rural
:
Urban
:
Local
Communities
Re-con Man
Being a man used to be simple. You put food on the table, a roof over your head, and clothes on your children’s backs. Now at the start of the ‘fem...
Retail
:
Terroll Lewis
:
Luigi Lunihank
Design Directions
Paris Fashion Week spring/summer 2015
A heady and moody mix of alchemy and magic were on show this season during Paris Fashion Week as designers played with fiction to create escap...
Big Ideas
Localise to Survive
The third report in our Rebranding Sustainability series looks at how localisation can become a powerful marketing tool and a meaningful sustainabi...
Retail
:
Sustainability
:
Luxury
Micro Trends
Shanghai Safari
As one of China’s Tier 1 cities, Shanghai holds a special place in the story of the country’s extraordinary rise.
Lujiazui
:
Huangpu River
:
The Bund
Design Directions
Sinistry
Designers are drawing inspiration from myths, theatre motifs and fables to explore the juxtaposition of darkness and light across a variety of di...
Dystopia
:
Theatre
:
Experience Deisgn
Big Ideas
Milan Design Week preview
Milan – Despite economic downturn, the show will go on at next week’s Salone Internazionale del Mobile in Milan. Now in its 48th year, the global f...
Furniture
:
Piet Hein Eek
:
Preview
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