'branding'

Parasocial Relationships in 2030

Big Ideas

Parasocial Relationships in 2030

A togetherness deficit and the age of distrust have made the presumed intimacy of parasocial relationships with celebrities programmable and moneti...
Youth : Pop-culture & Media : Retail
Stat: TikTok Shop’s Black Friday sales highlight growth of live commerce

Daily Signals

Stat: TikTok Shop’s Black Friday sales highlight growth of live commerce

During this year’s Black Friday and Cyber Monday, TikTok Shop recorded nearly 50% more shoppers than 2024, driving total sales past £372m ($500m, €...
Retail : Social Media : Discovery
Monzo tackles financial literacy with The Book of Money

Daily Signals

Monzo tackles financial literacy with The Book of Money

British online bank Monzo has launched The Book of Money in response to research showing that half of Britons (51%) feel they are not reaching thei...
Finance : Gen Z : Education
Fairmont amplifies luxury with Devialet soundscapes

Daily Signals

Fairmont amplifies luxury with Devialet soundscapes

Fairmont Hotels & Resorts is elevating its global hospitality experience through a new partnership with French audio innovator Devialet.
Hospitality : Sound : Travel And Hospitality
Stat: P.Louise live shopping breaks record on TikTok Shop

Daily Signals

Stat: P.Louise live shopping breaks record on TikTok Shop

Make-up brand P.Louise has reinforced its dominance on TikTok Shop, breaking records with its Christmas Showcase Live and generating £2m ($2.7m, €2...
Beauty : Retail : TikTok
Mastercard launches AI-powered stories for commuters

Daily Signals

Mastercard launches AI-powered stories for commuters

Mastercard has launched its Transit Tales campaign, which tailors classic stories to the length of commuters’ journeys.
Audiobooks : Australian : Commuters
Viva Tech 2025: Five Sustainable Fashion Start-ups

Big Ideas

Viva Tech 2025: Five Sustainable Fashion Start-ups

From algorithmic upcycling to traceability tools, LS:N Global spotlights five fashion tech start-ups reshaping the future of sustainable production.
Fashion : Technology : Sustainability
Stat: Captive audiences mean that cruise retail is a hotspot for impulse buying

Daily Signals

Stat: Captive audiences mean that cruise retail is a hotspot for impulse buying

Almost half of cruise ship guests make impulse purchases while onboard, according to research from Harding+.
Retail : Stat : Statistic
Soft Sports

Micro Trends

Soft Sports

Brands are leaning into a softer approach to sports that prioritises ritual, community and holistic wellbeing over performance culture.
Sports & Leisure : Society : Health & Wellness
Viva Technology 2025: Decoding a Decisive Moment for Tech

Big Ideas

Viva Technology 2025: Decoding a Decisive Moment for Tech

At VivaTech 2025, AI took centre stage – but conversations about climate, care and connection revealed where the future of tech must lead: human-fi...
Technology : Artificial Intelligence : Retail
Stat: Ageing pressures persist despite shifts in beauty language

Daily Signals

Stat: Ageing pressures persist despite shifts in beauty language

Despite the rise of pro-ageing narratives in beauty marketing, new research from skincare retailer Face the Future finds that pressure to look...
Society : Ageing : Statistic
Foresight Friday: Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Beauty : The Synthocene Era : Virtual Beauty
Intimate Fantasy Escapism

Markets

Intimate Fantasy Escapism

Intimate fantasy roleplay is shifting to become an increasingly mainstream practice. Driven by growing fandoms, it represents a search for belongin...
Youth : Pop-culture & Media : Society
Chronodiets

Markets

Chronodiets

In a world that runs against our natural rhythms, a new movement in nutrition is synchronising meals and supplements with our biological clocks.
Health & Wellness : Food : Drink
How Letterboxd’s Video Store counters subscription fatigue

Daily Signals

How Letterboxd’s Video Store counters subscription fatigue

Letterboxd has unveiled the Letterboxd Video Store, an in-app rental feature launching in early December that pushes the platform beyond film loggi...
Media : Entertainment : Rental Model
Swedish campaign encourages doctors to prescribe visits

Daily Signals

Swedish campaign encourages doctors to prescribe visits

Visit Sweden has launched The Swedish Prescription, making it ‘the first country in the world prescribed by doctors’.
Health : Travel : Tourism
Stat: The fashion industry’s hottest climate risk is factory workers’ health

Daily Signals

Stat: The fashion industry’s hottest climate risk is factory workers’ health

A September 2025 report by the Fashion Revolution movement reveals that the fashion industry is failing to measure dangerous factory temperatures, ...
Fashion : Sustainability : Stat
New Zealand counts 695bn citizens to rally nature protection

Daily Signals

New Zealand counts 695bn citizens to rally nature protection

New Zealand’s population has officially jumped to 695bn – if you count its birds, animals, plants and marine life – in part of a bold national camp...
Sustainability : Advertising : Design
Stat: Light preventative personal care routines on the rise

Daily Signals

Stat: Light preventative personal care routines on the rise

Kenvue, owner of brands including Neutrogena, Aveeno and Listerine, has launched A New View of Care: The Power of Personal Care Routines, a global ...
Stat : Statistic : Health
Stat: People in the US face a growing financial safety-net crisis

Daily Signals

Stat: People in the US face a growing financial safety-net crisis

A new Credit One Bank survey of 1,150 Americans reveals a widening generational gap in financial resilience
Stat : Statistic : Finance
Stat: America’s millionaire class is growing faster than ever

Daily Signals

Stat: America’s millionaire class is growing faster than ever

According to UBS’s 2025 Global Wealth Report, more than 1,000 people became millionaires every day in America in 2024.
Wealth : Society : The Great Wealth Transfer
Stat: Consumer confidence recovers as British shoppers prioritise experience-led spending

Daily Signals

Stat: Consumer confidence recovers as British shoppers prioritise experience-led spending

According to Bauer Media Outdoor’s Audiences in Focus report, 38% of Britons say they’re spending more of their disposable income now than a year ago.
Cost Of Living : Economy : Shopping
Nike and Skims collaborate to set a new standard in women’s activewear

Daily Signals

Nike and Skims collaborate to set a new standard in women’s activewear

Nike and Skims have unveiled their first joint range. Spanning seven collections, 58 silhouettes and over 10,000 possible styling combinations, it ...
Fashion : Advertising : Sports & Leisure
Thebe Magugu becomes Belmond’s first designer-in-residence

Daily Signals

Thebe Magugu becomes Belmond’s first designer-in-residence

Mount Nelson, A Belmond Hotel, has announced a new collaboration with South African designer Thebe Magugu, blending fashion, hospitality and c...
Hospitality : Luxury : Art
Foresight Friday: Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Soft Sports : Digital Detox : Asics
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