'branding'

Future Five 2026: Future Spaces

Micro Trends

Future Five 2026: Future Spaces

As bleeding-edge technology creates almost limitless possibilities for the design of real-world spaces that merge the physical and digital realms, ...
Future Spaces : Retail : Technology
Stat: US sports fans show high engagement across travel, gaming and media

Daily Signals

Stat: US sports fans show high engagement across travel, gaming and media

According to GWI’s latest Global Fan Study, 62% of US sports fans are more likely to take three to four international trips per year compared with ...
Sports : Travel : Statistic
Mandarin Oriental to open first golf and wellness resort in Dubai

Daily Signals

Mandarin Oriental to open first golf and wellness resort in Dubai

Mandarin Oriental is expanding its luxury footprint in Dubai with its first dedicated golf resort and branded residences, set to open in 2030.
Travel : Hospitality : Luxury
Knight Frank’s research signals the rise of wellness in luxury real estate

Daily Signals

Knight Frank’s research signals the rise of wellness in luxury real estate

In The Residence Report, released in September 2025, global real estate consultancy Knight Frank explores the future of luxury residential developm...
Luxury : Real Estate : Wellness
Stat: The majority of Gen Alpha consumers buy clothes to create content

Daily Signals

Stat: The majority of Gen Alpha consumers buy clothes to create content

Clothing retailer PacSun’s study of more than 6,000 Gen Z and Gen Alpha consumers in the US reveals how fashion purchases are increasingly made for...
Gen Alpha : Fashion : Retail
Dubai Mallathon re-imagines shopping centres as climate-controlled fitness spaces

Daily Signals

Dubai Mallathon re-imagines shopping centres as climate-controlled fitness spaces

A new Dubai Mallathon initiative will see seven malls being used as indoor walking and running tracks throughout August 2025 under the patronage of...
Dubai : Dubai Malls : Mallathon
Stat: UK adults increasingly feel ultra-processed foods are hurting their health

Daily Signals

Stat: UK adults increasingly feel ultra-processed foods are hurting their health

A new survey by digital wellness platform Lifesum finds that 68% of UK adults believe ultra-processed foods (UPFs) are negatively impacting th...
Food : Drink : Health
Stat: UK Gen Z champion imperfect sustainability in fashion

Daily Signals

Stat: UK Gen Z champion imperfect sustainability in fashion

Gen Z are driving a nuanced shift in fashion, where quality and durability are increasingly valued, but not at the expense of affordability. Accord...
Gen Z : Fashion : Sustainability
Innovation Debrief 2025: Automated Accessibility

Micro Trends

Innovation Debrief 2025: Automated Accessibility

Although calls to defund diversity, equity and inclusion (DEI) initiatives across the US are growing louder, tech innovators continue to develop cu...
Beauty : Technology : Wearables
Innovation Debrief 2025: Resilient Appetites

Micro Trends

Innovation Debrief 2025: Resilient Appetites

In our Adaptive Appetites macrotrend report, we forecast that climate change and resource scarcity would drive the food and drink industry to re-in...
Technology : Food & Drink : Luxury
Gen Z Wellness Rebellion

Markets

Gen Z Wellness Rebellion

Cigarettes, cocktails and control: Gen Z are rebelling against MAHA (Make America Healthy Again) rhetoric, self-optimisation and the wellness manda...
Food & Drink : Youth : Travel & Hospitality
AI Jewellery Market

Markets

AI Jewellery Market

The jewellery category is offering lessons for the luxury sector, with AI enabling innovative design, enhancing emotional connection through person...
AI : Jewellery : Design
Belonging Bars

Micro Trends

Belonging Bars

Once defined by masculinity and bravado, the sports bar is being re-imagined to welcome audiences long excluded from sports culture, creating inclu...
Women's Sports : Inclusivity : Fan Culture
Nigeria’s Rave Revolution

Big Ideas

Nigeria’s Rave Revolution

Popularised by a surge in electronic music streaming, Nigeria’s rave scene is emerging as a vibrant space for hospitality, culture and community.
Youth : Pop-culture & Media : Gen Z
The Barefoot Shoes Market

Markets

The Barefoot Shoes Market

Barefoot footwear is evolving from niche performance products into a mainstream category, propelled by 3D printing, grounding-focused wellness and ...
Fashion : Health & Wellness : Design
Bougie Basics

Markets

Bougie Basics

Household activities and hygiene routines are being transformed into moments of everyday opulence driven by self-care rituals and social hangouts i...
Beauty : Luxury : Design
Foresight Friday: Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday : Fashion : Sustainability
Luxe Comfort Foods

Markets

Luxe Comfort Foods

Comfort food is getting a luxurious makeover, as nostalgic and fast food favourites are being re-imagined with gourmet flair into playful, premium ...
Luxury : Food : Hospitality
Future Food Tech 2025: Resilience by Design

Big Ideas

Future Food Tech 2025: Resilience by Design

The ongoing resilience of food systems is under the microscope. Future Food-Tech London 2025 highlighted the need for systems built on diversity, c...
Food Futures : Innovation : Ecosystem
Instagram tests algorithm hyper-personalisation to give users more control

Daily Signals

Instagram tests algorithm hyper-personalisation to give users more control

Instagram is experimenting with a new feature that lets users fine-tune what appears in their Reels and Explore feeds by selecting specific topics ...
Technology : Instagram : Social Media
Football Manager adds women’s teams for the first time

Daily Signals

Football Manager adds women’s teams for the first time

Football Manager, the world’s best-selling football management simulation played by over 20m people, is finally introducing women’s football into i...
Women's Sports : Gaming : Football
Yōjō harnesses vagus nerve technology for everyday wellbeing

Daily Signals

Yōjō harnesses vagus nerve technology for everyday wellbeing

Yōjō is a new wellness eco-system using non-invasive vagus nerve stimulation (nVNS), biofeedback and human coaching to help people calm their bodie...
Health : Wellness : Technology
Stella McCartney debuts plant-based feathers at Paris Fashion Week

Daily Signals

Stella McCartney debuts plant-based feathers at Paris Fashion Week

At Paris Fashion Week, Stella McCartney unveiled a striking alternative to bird feathers: plant-based Fevvers.
Stella McCartney : Fevvers : Feathers
Savoury Beauty Market

Markets

Savoury Beauty Market

In a market saturated with sweet scents, beauty brands are turning to savoury profiles that trigger nostalgia, stir emotion and draw on regional fl...
Food & Drink : Beauty : Health & Wellness
NRF 2025 Retail’s Big Show Europe: Thinking beyond omnichannel

Daily Signals

NRF 2025 Retail’s Big Show Europe: Thinking beyond omnichannel

In Paris, on the third and final day of NRF 2025 Retail’s Big Show Europe, conversations shifted toward the future of retail and the opportunities ...
Retail : Global Events : NRF
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