'Branding'

Indian consumers trust e-commerce platforms

Big Ideas

Indian consumers trust e-commerce platforms

India – Compared to their Western counterparts, India’s shoppers show more faith in technologies such as mobile payments.
Finance : Retail : E-commerce
Defeating the demons

News

Defeating the demons

California – A new ad featuring National Basketball Association player Stephen Curry addresses the issue of men’s mental health.
Mental Health : Advertising : Male Positivity
AI ad spend

Big Ideas

AI ad spend

Indianapolis – Lingerie retailer Cosabella has replaced its digital agency with an artificial intelligence platform called Albert.
Cosabella : Artificial Intelligence : Lingerie
Compostable coffee

News

Compostable coffee

London – Halo is a new coffee brand that sells its products in completely biodegradable coffee capsules.
Sustainability : Coffee : London
Pure and simple

News

Pure and simple

Global – Balenciaga’s minimalist website redesign reflects the shift from ostentatious displays of wealth to simple, pared-back statements in the l...
Balenciaga : Anti-choice Architecture : Anti-luxurians
Culinary convenience

Big Ideas

Culinary convenience

US – The new Goji oven could revolutionise convenience cooking by facilitating a more customised approach to food preparation.
Goji : Convenience Culture : Food & Drink
In-car convenience

Big Ideas

In-car convenience

UK – Jaguar has collaborated with Shell to launch a convenient in-car payment system.
Jaguar : Shell : Convenience
Global Retail Market: 2017: Part 2

Markets

Global Retail Market: 2017: Part 2

In Part 2 of our Retail Futures 2017 market, we look at opportunities in the duty-free and travel retail sector, continued innovation in smart fabr...
Transit Retail : Smart Fabrics : Frictionless Payments
Internet explorers

Big Ideas

Internet explorers

US – The Internet of Mysterious Things is a new children’s book that helps readers to unravel the science behind connected technology using an in...
The Internet Of Mysterious Things : IoT : Parenting Market
Exercise warning

Big Ideas

Exercise warning

Global – A new study has revealed the cities where air pollution is so bad it outweighs the health benefits of 30 minutes of exercise.
Preventive Medicine : Pollution : Health
Insta-waste

Big Ideas

Insta-waste

UK – A new study by Sainsbury’s suggests that Millennials’ social media habits are fuelling food waste.
Sainsbury’s : Whole-system Thinking : Millennials
Fruitful eating

Big Ideas

Fruitful eating

US – Okanagan Specialty Fruits (OSF) has developed the first non-browning apple.
GM Food : Sustainability : Whole-system Thinking
Fibre futures

News

Fibre futures

Global – H&M has launched the next version of its Garment Collecting initiative with the new Bring It On campaign.
H&M : Crystal Moselle : Garment Collecting Initiative
Revenue records

Big Ideas

Revenue records

Global – The record industry is experiencing major growth driven by sales of vinyl records and the rise of music-streaming services.
Music : Streaming : Vinyl
Novel re-sourcing

News

Novel re-sourcing

Barcelona – Luxury furniture brand BD Barcelona is demonstrating its commitment to sustainability with a new product range crafted from reclaime...
Whole-system Thinking : Curro Claret : Ramón Ubeda
Home smart home

Big Ideas

Home smart home

US – A new report by McKinsey examines the proliferation of connected devices and the state of the connected home market.
​McKinsey : Internet Of Things : Smart Homes
Vineyard views

Big Ideas

Vineyard views

China – Luxury liquor producer Moët Hennessy is diversifying into the Chinese wine market, with its first red vintage produced near the Himal...
Moët Hennessey : Chinese : Chinese Wine Market
A cultural desert

News

A cultural desert

Texas – The new tasting menu at The Capri is inspired by the ancient cuisines of the Marfa region.
Whole-system Thinking : Marfa : The Capri
Forest focus

Big Ideas

Forest focus

Taiwan – Forest is an app that lets users plant virtual and real trees in an effort to help people beat their smartphone addiction.
Forest : Productivity : Smartphone Addiction
Sound bites

News

Sound bites

Global – Spotify is seeing out 2016 with a data-driven campaign that references its subscribers’ listening habits.
Data Designers : Spotify : Marketing
Sustainable sneakers

News

Sustainable sneakers

Global – Adidas has developed a trainer that features synthetic spider silk.
Whole-system Thinking : Futurecraft : Adidas Futurecraft Biofabric Trainers
Thierry Campet: UBS Wealth Management

Viewpoints

Thierry Campet: UBS Wealth Management

The global head of marketing communications introduces the brand’s Unlimited project.
UBS : Unlimited : Wealth Managment
Celebrating singledom

Big Ideas

Celebrating singledom

Global – Luxury retailers in the US are adopting Singles’ Day as a lucrative retail opportunity.
Singles' Day : Discount Shopping : Retail
Not so fast

Big Ideas

Not so fast

US – Meal kit providers are struggling with customer retention, according to research firm 1010data.
Meal Kits : Convenience Culture : Subscription Service
Insta-food

Big Ideas

Insta-food

US – Land O’Lakes has launched a new social media initiative to donate food to Feeding America.
Land O'Lakes : Dislocated World : Brandstanding
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