'Branding'

Audi partner

News

Audi partner

Las Vegas – Audi has partnered with Airbnb to offer consumers a luxury test drive experience.
Audi : Airbnb : Story Of Things
Road to happiness

News

Road to happiness

New York – Chevrolet is joining forces with IBM’s Watson to measure users’ positive social media impact in exchange for free fuel.
Chevrolet : Positivity Pump : The New Value Economy
Addressing discrimination

Big Ideas

Addressing discrimination

US – Home-sharing platform Airbnb is battling issues of discrimination with a new set of guidelines.
Airbnb : Sharing Economy : Backlash Brands
High-tech tales

News

High-tech tales

US – Campfire is a new interactive app that brings bedtime stories to life.
Campfire : Bluetooth : Wifi
Universal language

News

Universal language

New York – Google Translate has teamed up with 18 chefs to create a pop-up restaurant featuring a range of global cuisines.
Google : New Bricolage Living : Google Translate
The grace of God

News

The grace of God

US – A new campaign by Nike celebrates 86-year-old Sister Madonna Buder, a record-breaking triathlete and Catholic nun.
Nike : Wieden + Kennedy : The Flat Age Society
Brexit: Terminal Velocity

Viewpoints

Brexit: Terminal Velocity

The UK's EU membership referendum was yet another example of how our need for speed is harming our future.
Brexit : Politics : Backlash Brands
Much ado about shopping

News

Much ado about shopping

London – Selfridges is bringing new meaning to the term retail theatre to mark the 400th anniversary of Shakespeare’s death.
Retail Experience : Selfridges : Destination Retail
Show-shopper

News

Show-shopper

US – New shopping app Ever enables users to instantly purchase items from their favourite tv shows in real time.
Shop The Show : Shoppable Video : Chrome Plug-in
Sporty Vice

News

Sporty Vice

US – Leading provider of sports news ESPN has joined forces with Vice Media in a bid to attract a younger audience.
ESPN : Vice : Gen Viz
Media meals

Big Ideas

Media meals

US – The New York Times is moving into meal delivery in a bid to diversify its revenue streams.
New York Times : Branded Content : Meal Delivery
Life inside

News

Life inside

UK – The Guardian Media Group has launched a visceral virtual reality (VR) article on life inside a solitary confinement prison cell.
The Guardian : 6x9: A Virtual Experience Of Solitary Confinement : Virtual Reality
Dynasty drink

News

Dynasty drink

Los Angeles – Bottled water brand H2Rose has launched a range of beverages that feature rosewater, which has been used over the centuries for ...
H2ROse : Rose Water : Flavoured Water
Digital helix

Big Ideas

Digital helix

US – A new $999 genome-mapping service delivers results via a dedicated mobile app.
Veritas : MyGenome : USA
Data-driven beauty

News

Data-driven beauty

London – Time Inc UK has launched Powder, a new editorial platform that tailors content based on users’ unique beauty needs.
Big Data Beauty : Powder : Time
Preview: Blockchain Consumerism

News

Preview: Blockchain Consumerism

Global – Still in its infancy, the blockchain has the potential to cut out financial institutions and third parties in the selling of goods and ser...
Blockchain : Transparency : Provenance
The New Stand

Design Directions

The New Stand

The New Stand is a fresh take on the subterranean newspaper kiosk, designed to bring 21st-century retail underground.
Kiosk : Underground : New York
Always moving

News

Always moving

Global – Hyundai has explored resource circulation and mobility in a captivating short film from production design studio Universal Everything.
Universal Everything : Hyundai : Running Man
Preview: Global Luxury Market Part 2

News

Preview: Global Luxury Market Part 2

The sector is negotiating a progressive notion of luxury that is beyond borders and accessible to almost all.
Take me home

News

Take me home

London – The team behind the best-selling children’s book Lost My Name is taking personalisation to new heights with its second publication.
The Incredible Intergalactic Journey Home : Lost My Name : Personalisation
Wear the internet

Big Ideas

Wear the internet

New York – Tumblr hosted a pop-up store at this year’s New York Fashion Week to debut its first clothing line
Netstalgia : Tumblr : New York Fashion Week 2015
Cool and response

News

Cool and response

New York – Brooklyn-based label Chromat has launched a new active clothing collection that responds to the wearer’s physiology.
Chromat : Activewear : Biomimicry
Scrubs up well

News

Scrubs up well

UK – The Soap Co is a luxury soap, hand wash and lotion brand creating jobs for disabled and disadvantaged people.
The Soap Co. : Clarity : Social Enterprise
Flipping great

News

Flipping great

Global – Paul Smith has given Olympic medallist Max Whitlock its latest suit to take for a spin.
Paul Smith : Max Whitlock : A Suit To Travel In
Single-minded

News

Single-minded

Tokyo – Morioka Shoten is a book store that has made the bold decision to stock only one book at a time.
Morioka Shoten : Bookstore : Ginza
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