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Audi partner
Las Vegas – Audi has partnered with Airbnb to offer consumers a luxury test drive experience.
Audi
:
Airbnb
:
Story Of Things
News
Road to happiness
New York – Chevrolet is joining forces with IBM’s Watson to measure users’ positive social media impact in exchange for free fuel.
Chevrolet
:
Positivity Pump
:
The New Value Economy
Big Ideas
Addressing discrimination
US – Home-sharing platform Airbnb is battling issues of discrimination with a new set of guidelines.
Airbnb
:
Sharing Economy
:
Backlash Brands
News
High-tech tales
US – Campfire is a new interactive app that brings bedtime stories to life.
Campfire
:
Bluetooth
:
Wifi
News
Universal language
New York – Google Translate has teamed up with 18 chefs to create a pop-up restaurant featuring a range of global cuisines.
Google
:
New Bricolage Living
:
Google Translate
News
The grace of God
US – A new campaign by Nike celebrates 86-year-old Sister Madonna Buder, a record-breaking triathlete and Catholic nun.
Nike
:
Wieden + Kennedy
:
The Flat Age Society
Viewpoints
Brexit: Terminal Velocity
The UK's EU membership referendum was yet another example of how our need for speed is harming our future.
Brexit
:
Politics
:
Backlash Brands
News
Much ado about shopping
London – Selfridges is bringing new meaning to the term retail theatre to mark the 400th anniversary of Shakespeare’s death.
Retail Experience
:
Selfridges
:
Destination Retail
News
Show-shopper
US – New shopping app Ever enables users to instantly purchase items from their favourite tv shows in real time.
Shop The Show
:
Shoppable Video
:
Chrome Plug-in
News
Sporty Vice
US – Leading provider of sports news ESPN has joined forces with Vice Media in a bid to attract a younger audience.
ESPN
:
Vice
:
Gen Viz
Big Ideas
Media meals
US – The New York Times is moving into meal delivery in a bid to diversify its revenue streams.
New York Times
:
Branded Content
:
Meal Delivery
News
Life inside
UK – The Guardian Media Group has launched a visceral virtual reality (VR) article on life inside a solitary confinement prison cell.
The Guardian
:
6x9: A Virtual Experience Of Solitary Confinement
:
Virtual Reality
News
Dynasty drink
Los Angeles – Bottled water brand H2Rose has launched a range of beverages that feature rosewater, which has been used over the centuries for ...
H2ROse
:
Rose Water
:
Flavoured Water
Big Ideas
Digital helix
US – A new $999 genome-mapping service delivers results via a dedicated mobile app.
Veritas
:
MyGenome
:
USA
News
Data-driven beauty
London – Time Inc UK has launched Powder, a new editorial platform that tailors content based on users’ unique beauty needs.
Big Data Beauty
:
Powder
:
Time
News
Preview: Blockchain Consumerism
Global – Still in its infancy, the blockchain has the potential to cut out financial institutions and third parties in the selling of goods and ser...
Blockchain
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Transparency
:
Provenance
Design Directions
The New Stand
The New Stand is a fresh take on the subterranean newspaper kiosk, designed to bring 21st-century retail underground.
Kiosk
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Underground
:
New York
News
Always moving
Global – Hyundai has explored resource circulation and mobility in a captivating short film from production design studio Universal Everything.
Universal Everything
:
Hyundai
:
Running Man
News
Preview: Global Luxury Market Part 2
The sector is negotiating a progressive notion of luxury that is beyond borders and accessible to almost all.
News
Take me home
London – The team behind the best-selling children’s book Lost My Name is taking personalisation to new heights with its second publication.
The Incredible Intergalactic Journey Home
:
Lost My Name
:
Personalisation
Big Ideas
Wear the internet
New York – Tumblr hosted a pop-up store at this year’s New York Fashion Week to debut its first clothing line
Netstalgia
:
Tumblr
:
New York Fashion Week 2015
News
Cool and response
New York – Brooklyn-based label Chromat has launched a new active clothing collection that responds to the wearer’s physiology.
Chromat
:
Activewear
:
Biomimicry
News
Scrubs up well
UK – The Soap Co is a luxury soap, hand wash and lotion brand creating jobs for disabled and disadvantaged people.
The Soap Co.
:
Clarity
:
Social Enterprise
News
Flipping great
Global – Paul Smith has given Olympic medallist Max Whitlock its latest suit to take for a spin.
Paul Smith
:
Max Whitlock
:
A Suit To Travel In
News
Single-minded
Tokyo – Morioka Shoten is a book store that has made the bold decision to stock only one book at a time.
Morioka Shoten
:
Bookstore
:
Ginza
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