LS:N Global

Micro Trends

Alumni Incubators

As Covid-19 risks stunting Generation Z’s career prospects, brands are stepping in to nurture the next generation of talent.

Youth : Workplace : Fashion

Micro Trends

Role-play Retail

Retailers are using theatre, role-play and gaming to create ‘live’ moments offline.

Interactive : Louis Vuitton : Live

Daily Signals

Miami unveils floating padel court for ultra-luxurians

Miami Harbour has welcomed its first-ever floating padel court, a transportable venue that redefines sports and luxury.

Sport : Spaces : Travel

Daily Signals

Southampton FC launches creative design studio Turf

Southampton FC has unveiled Turf, an innovative creative design studio bringing the club’s renowned in-house creative expertise to the broader busi...

Design : Sports : Leisure

Daily Signals

Voicy augments digital socialising with audio memes

With social audio formats growing in popularity, online content platform Voicy is offering tools to create user-generated audio snippets.

Media And Entertainment : Technology : Social Media

Daily Signals

Fun offline

Shanghai – A new iPad game by design agency Frog encourages children to put down their device and play in the real world.

Yibu : Frog Design : Frog Labs

Big Ideas

Retail and productivity app use outpaces entertainment and games in 2014

The latest insights from data analytics tool Flurry reveal that mobile app use rose by 76% in 2014, with commerce, productivity and messaging servi...

Flurry : Mobile Apps : Retail Futures

Viewpoints

Ed Gillespie : Sustainable brand communication

Futerra founder Ed Gillespie talks about sustainable brand communication.

Sustainability : Ed Gillespie : Futerra

Communities

Generation I: Tribe

Born after 2002, the successors to Generation D expect all experiences to be interactive, immersive, and above all, intuitive. The fluency of the...

Daily Signals

Stat: Consumers are willing to pay more for brands they trust

More than two-thirds of consumers in the US, the UK and Australia are willing to pay an average of 25% more for their favourite brands, according t...

Retail : Advertising And Branding : Value

Daily Signals

Apple’s latest accessibility film champions inclusive athletics

Apple continues to push boundaries in accessibility marketing with its latest campaign film, The Relay, directed by Derek Cianfrance.

Technology : Inclusivity : Sport

Daily Signals

Stat: YouTube is the number one place for Gen Alpha to see ads

For a new report published in February 2024, Precise TV and Giraffe Insights surveyed 2,000 US-based kids aged 2–12 and their parents to analyse th...

Gen Alpha : Youth : Media

Daily Signals

WeTransfer enlists The Bear star to attract content creators

WeTransfer wants to become a go-to tool for content creators. In a new campaign, the file-transferring giant has partnered with cult series The Bea...

Food : Pop Culture : Media

Daily Signals

Roblox and Parsons Design School co-create a metaverse curriculum

Parsons School of Design and Roblox are joining forces on a metaverse fashion course, teaching students how to create hyper-realistic and inclusive...

Fashion : Media & Entertainment : Technology

Daily Signals

The first hotel in the metaverse

Hospitality group CitizenM is building a hotel in the gaming platform The Sandbox, a virtual realm where players can build, own and monetise their ...

Travel & Hospitality : Metaverse : Media & Entertainment

Daily Signals

Rario digitises cricket fandom through NFTs

The platform enables ownership of popular cricket moments in the form of images, video or audio, and plans an interactive fan club for engaging wit...

Media & Entertainment : Technology : Sports & Leisure

Daily Signals

Moxie teaches emotional intelligence to Gen Alpha

California – The robot is designed to promote social, emotional and cognitive development among children.

Youth : Technology : Educational

Daily Signals

Dyson’s engineering challenges for kids in lockdown

Dyson has created a series of science and engineering tasks to help children stay entertained during lockdown.

Youth : Lifelong Learning : The Learning Economy

Daily Signals

A campaign to improve the safety of UAE truck drivers

Bridgestone is working with local organisations to provide free health screenings to truck drivers.

Mobility : Wellness : Health

Daily Signals

Dating app Hinge wants to be less addictive

The app has rebranded to make its interface less appealing for daters.

Youth : Dating : Relationships

Daily Signals

Thought-starter: How are brands building hype around beauty?

Beauty brands are subverting the traditional codes of beauty partnerships by aligning with new cultural communities that tap into music influencers...

Beauty : Hype Market : Retail

Viewpoints

Charles Nduka: Emteq

Why tracking users’ emotions is crucial to the success of virtual reality.

Emteq : Virtual Reality : Emotion Tracking

Viewpoints

DVTK: OKgrl

Why in the future you won’t be able to tell the difference between e-commerce sites and fashion editorials.

DVTK : Gen Viz : Visual Interactivity

Daily Signals

A brush with virtual reality

Global – Google has launched an app that lets people sketch 3D images in virtual reality.

Virtual Reality Market : Google : Tilt Brush

Big Ideas

Sky shopping

US – Budget airline JetBlue has digitised its in-flight catalogue after finding that passengers were already using its free wi-fi to shop.

JetBlue Airways : Fly-Fi : E-commerce

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