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Big Ideas
Honda puts British craftsmen in the picture
Honda puts British craftsmen in the picture
Style
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Campaign
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Manufacturing
News
Dear listeners: A better way to access music
Dear listeners: A better way to access music
Matthew Dear
:
New York
:
Soundscapes
Big Ideas
Emotional advert brings growth to John Lewis
Emotional advert brings growth to John Lewis
John Lewis
:
Adam & Eve
:
Institute Of Practitioners In Advertising
Big Ideas
European e-shopping becomes female domain
European e-shopping becomes female domain
E-commerce
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Deutsche Card Services
:
Germany
Big Ideas
Blogs ditched by savvy social networking teens
Blogs ditched by savvy social networking teens
Twitter
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Teens
:
Updates
News
Tribal culture: Mobile app takes social networking to the streets
Tribal culture: Mobile app takes social networking to the streets
Location App
:
Connect
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Messaging
Markets
Sustainable Footwear Market
Following in the footsteps of fashion, the shoe industry is embracing sustainability, not only through materials and assembly, but also through far...
Fashion
:
Footwear
:
Sustainability
Viewpoints
Why sound is the next frontier for branding
Steve Milton, co-founder of sensory experience company Listen, on why previously generic sounds will soon be branded – and tailored to our ears.
Branding
:
Technology
:
FinTech
Markets
Singles Rising
An increasing variety of lifestyle options is making living alone more attractive to people. Instead of feeling lonely or isolated, new singles are...
Eurostat
:
Government Office For Science
:
Singles
Big Ideas
Social networking is changing how brands engage with consumers
Social networking is changing how brands engage with consumers
Social Networks
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Blogs
:
Marketing
News
Sanctuary Spa addresses the self-care gap
Recognising that conventional notions of self-care can be unrealistic for busy lifestyles, the beauty brand’s latest campaign empowers women to see...
Health And Wellness
:
Society
:
Self-care
Viewpoints
TikTok is the future of global marketing
Influencer marketing expert Alessandro Bogliari examines how TikTok can be used for self-expression, values-based marketing and political conversat...
Youth
:
Media
:
Technology
Viewpoints
Should data define brand storytelling?
From charity campaigns to the creation of tv shows, Mike Buonaiuto, executive director of Shape History, considers the impact of algorithms on crea...
Branding
:
Advertising
:
Technology
Viewpoints
Can’t we just let the vagina be?
If brands must create beauty products for below the belt, they should at least brand them honestly.
Beauty
:
Wellness
:
Branding
Big Ideas
Cannes Lions 2015 Preview
From 19 to 27 June 2015, the glamorous French Riviera will play host to the advertising industry’s finest as they gather for a nine-day celebration...
Cannes Lions
:
Cannes Lions International Festival Of Creativity
:
Cannes 2015
News
Christmas wishes: A digital list for Generation I
Generation I, the youngest wave of digital natives, will probably be the first to discover that there is no Santa Claus by searching for him online...
Digital Natives
:
Interactive
:
Kids
News
Oasis of calm: Design reduces aggression in hospitals
London – Design is not just about a pretty chair and a nice colour scheme; it can be a solution to serious problems, a mood-enhancer and a way to s...
Design
:
Frustration
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Stress Reduction
Big Ideas
Website gives consumers a Taste of Four Seasons
Website gives consumers a Taste of Four Seasons
Four Seasons
:
Hotel
:
Website
News
Play dough: New device mixes bread with gaming
Play dough: New device mixes bread with gaming
Toys
:
Gaming
:
Generation D
Big Ideas
Innovative new luxury models in the Turbulent Teens
Innovative new luxury models in the Turbulent Teens
The Connaught
:
Network Evening
:
Luxury Futures
News
Stat: Women drive US wealth shift
A seismic shift in wealth is under way as women gain financial control through career success and inheritance.
Finance
:
Stat
:
Statistic
News
Stat: Tinder reveals the top dating trends in 2024
Tinder’s 2024 Year in Swipe report offers a snapshot of modern dating in the US, the UK, Australia and Canada, showcasing how singles are planning ...
Identities
:
Youth
:
Relationship
News
Brandnation becomes employee-owned in pivotal moment
Marketing and communications agency Brandnation has transitioned to employee ownership after founder and managing director Mary Killingworth sold a...
Finance
:
Workplace
:
Society
News
Hormel and General Mills debut Cinnamon Toast Crunch bacon
Hormel’s Black Label bacon has teamed up with General Mills’ Cinnamon Toast Crunch to launch the company’s first co-branded bacon product.
Food
:
Drink
:
Meat
News
Malibu and Tom Daley make a splash with Don’t Drink and Dive campaign
British diver Tom Daley has partnered with Malibu and the Royal Life Saving Society UK (RLSS) to spotlight the dangers of alcohol-related water de...
Sport
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Health
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Olympics
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