LS:N Global

News

Bentley Motors launches How do you Bentley? campaign for Gen B

Bentley Motors has unveiled its new brand campaign How do you Bentley?, developed by luxury custom agency IPG-X.

Luxury : Mobility : Travel

News

Stat: UK ethical shopping surges despite cost of living crisis

Despite the UK facing its sharpest increase in living costs in four decades, ethical shopping continues to rise, reflecting consumers’ concerns for...

Sustainability : Food & Drink : Society

News

Mytheresa makes luxury shopping hyper-immersive with Apple Vision Pro app

German luxury e-commerce giant Mytheresa leads the pack of retailers embracing the newly launched Apple Vision Pro technology.

Luxury : Technology : Retail

News

Stat: Gen Z to surpass Boomers in full-time workforce by early 2024

A November 2023 report by Glassdoor on 2024 Workplace Trends suggests Gen Z workers are poised to overtake Baby Boomers in the full-time workforce ...

Workplace : Youth : Society

News

Tag Heuer unveils five-minute advert starring Ryan Gosling

Luxury watchmaker Tag Heuer has enlisted Ryan Gosling for its new ad campaign, celebrating the 60th anniversary of the iconic Carrera watch.

Advertising & Branding : Luxury : Media & Entertainment

News

Stat: Instagram remains preferred social platform for branding

According to a survey conducted by Glossy and Modern Retail for Q1 2023, consumer brands and retailers chose Instagram as the best social media cha...

Advertising & Branding : Retail : Media & Entertainment

News

Researchers ask US government for OpenAI legislation

OpenAI-powered ChatGPT has seemingly limitless communicative powers and now a group of researchers have asked the US government to restrict them.

Technology : Media & Entertainment : Society

News

Stat: The global wellness industry is predicted to nearly double by 2025

The GWI conducts global research on the wellness industry and updates the figures every 2–3 years. Its most recent findings value the global wellne...

Health : Wellness : Society

News

Stat: ADHD makes money management more challenging

As neurodivergencies become more commonly researched, a UK study by YouGov – commissioned by Monzo – finds that those living with attention deficit...

Stat : Stats : Statistic

News

Baby Dove wants to tackle post-partum pressures

Painting a more truthful picture of early motherhood, Baby Dove’s Under Pressure campaign aims to remove the social stigma from post-natal depression.

Health & Wellness : Society : Mental Health

News

This hamburger chain elevates dine-in experiences

Italian hamburger chain Bun is refreshing the identity of its Milan store to focus on younger generations and reframe fast food branding.

Burger : Fast Food : Design

News

Eat Offbeat rebrands for truly global eating

Social impact food company Eat Offbeat is celebrating global cuisine through its visual identity, designed by Pentagram.

Advertising & Branding : Global Homecooking : Meal Boxes

News

Burberry uses blockchain to trace garments

The luxury house is collaborating with IBM on a new product tracing system that gives consumers insight into the lifecycle of their clothing.

Fashion : Retail : Circularity

News

SoundCloud merchandise amps up music as a healer

SoundCloud is launching a fashion collection with emerging designers at GRVTY, an independent broadcast company.

Retail : Fashion : Music

News

Beauty embraces hormonal changes

At this year’s show, the idea of tapping into women’s hormones moved beyond the health and wellness space and into beauty.

Beauty : Hormones : Health

News

En brings Japanese beauty rituals to Paris

The salon by En, a subsidiary of Lenor, will offer hyper-personalised skincare treatments that draw inspiration from east Asian skincare philosophies.

Beauty : Retail : Interiors

News

Yoplait targets mothers with a message of empowerment

US – The yoghurt brand’s latest campaign advises women to ignore negative comments about their approach to parenting.

Food : Advertising : Marketing

News

Preview: Courtship Crisis

Global – As online dating becomes the norm, consumers are looking for services to augment their failing courtship skills.

Crushh : Dating : Social Anxiety

News

All grown up

Stuttgart – Mercedes-Benz is rewriting the rules of growing up with a year-long campaign targeted at Millennials.

Mercedes-Benz : Automotive : Millennials

News

Connecting the dots

US – Wolff Olins and ZigBee Alliance have created the first open-source language for the Internet of Things.

Dotdot : Wolff Olins : Zigbee

Big Ideas

Car-toon

UK – Jaguar Land Rover has created a new ad campaign that features a character from the pop group Gorillaz as its brand ambassador.

The Learning E-conomy : Jaguar Land Rover : Gorillaz

Big Ideas

Playing to young athletes

Global – Sportswear brand Under Armour has created an interactive Snapchat game to engage with a younger audience.

Under Armour : Gen Viz : Snapchat

Big Ideas

Mr Robot returns

US – Mr Robot is a new mobile game that borrows its narrative from the eponymous show.

Mr. Robot : Night School Studio : Mobile Game

Big Ideas

Emotional assistance

London – Whole Foods Market has introduced an artificially intelligent chatbot that suggests recipes and advice after reading shoppers’ needs throu...

Wholefoods : Gen Viz : Personal Appsistants

Big Ideas

Top of the pods

Global – MTV News has launched a series of podcasts aimed at young audiences.

MTV News : Gen Viz : Podcasts

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