'communications'

Sustainable Footwear Market

Markets

Sustainable Footwear Market

Following in the footsteps of fashion, the shoe industry is embracing sustainability, not only through materials and assembly, but also through far...
Fashion : Footwear : Sustainability
Why sound is the next frontier for branding

Viewpoints

Why sound is the next frontier for branding

Steve Milton, co-founder of sensory experience company Listen, on why previously generic sounds will soon be branded – and tailored to our ears.
Branding : Technology : FinTech
Singles Rising

Markets

Singles Rising

An increasing variety of lifestyle options is making living alone more attractive to people. Instead of feeling lonely or isolated, new singles are...
Eurostat : Government Office For Science : Singles
Social networking is changing how brands engage with consumers

Big Ideas

Social networking is changing how brands engage with consumers

Social networking is changing how brands engage with consumers
Social Networks : Blogs : Marketing
Stat: Consumers reject corporate storytelling as scepticism and fatigue mount

Signals & Stats

Stat: Consumers reject corporate storytelling as scepticism and fatigue mount

Consumers are growing increasingly sceptical of corporate storytelling, with 56% believing brands spend too much time talking about their values – ...
Brand Purpose : Citizen Brands : Conran Design Group
Stat: US consumers halt spending as political boycotts reshape retail

Signals & Stats

Stat: US consumers halt spending as political boycotts reshape retail

A February 2025 Harris Poll reveals that four in 10 Americans are altering their spending habits based on moral and political beliefs, with 24% aba...
Retail : New Codes Of Value : US Market
Stat: Women drive US wealth shift

Signals & Stats

Stat: Women drive US wealth shift

A seismic shift in wealth is under way as women gain financial control through career success and inheritance.
Finance : Stat : Statistic
Stat: Tinder reveals the top dating trends in 2024

Signals & Stats

Stat: Tinder reveals the top dating trends in 2024

Tinder’s 2024 Year in Swipe report offers a snapshot of modern dating in the US, the UK, Australia and Canada, showcasing how singles are planning ...
Identities : Youth : Relationship
Brandnation becomes employee-owned in pivotal moment

Signals & Stats

Brandnation becomes employee-owned in pivotal moment

Marketing and communications agency Brandnation has transitioned to employee ownership after founder and managing director Mary Killingworth sold a...
Finance : Workplace : Society
Hormel and General Mills debut Cinnamon Toast Crunch bacon

Signals & Stats

Hormel and General Mills debut Cinnamon Toast Crunch bacon

Hormel’s Black Label bacon has teamed up with General Mills’ Cinnamon Toast Crunch to launch the company’s first co-branded bacon product.
Food : Drink : Meat
Malibu and Tom Daley make a splash with Don’t Drink and Dive campaign

Signals & Stats

Malibu and Tom Daley make a splash with Don’t Drink and Dive campaign

British diver Tom Daley has partnered with Malibu and the Royal Life Saving Society UK (RLSS) to spotlight the dangers of alcohol-related water de...
Sport : Health : Olympics
Bentley Motors launches How do you Bentley? campaign for Gen B

Signals & Stats

Bentley Motors launches How do you Bentley? campaign for Gen B

Bentley Motors has unveiled its new brand campaign How do you Bentley?, developed by luxury custom agency IPG-X.
Luxury : Mobility : Travel
Stat: UK ethical shopping surges despite cost of living crisis

Signals & Stats

Stat: UK ethical shopping surges despite cost of living crisis

Despite the UK facing its sharpest increase in living costs in four decades, ethical shopping continues to rise, reflecting consumers’ concerns for...
Sustainability : Food & Drink : Society
Mytheresa makes luxury shopping hyper-immersive with Apple Vision Pro app

Signals & Stats

Mytheresa makes luxury shopping hyper-immersive with Apple Vision Pro app

German luxury e-commerce giant Mytheresa leads the pack of retailers embracing the newly launched Apple Vision Pro technology.
Luxury : Technology : Retail
Stat: Gen Z to surpass Boomers in full-time workforce by early 2024

Signals & Stats

Stat: Gen Z to surpass Boomers in full-time workforce by early 2024

A November 2023 report by Glassdoor on 2024 Workplace Trends suggests Gen Z workers are poised to overtake Baby Boomers in the full-time workforce ...
Workplace : Youth : Society
Tag Heuer unveils five-minute advert starring Ryan Gosling

Signals & Stats

Tag Heuer unveils five-minute advert starring Ryan Gosling

Luxury watchmaker Tag Heuer has enlisted Ryan Gosling for its new ad campaign, celebrating the 60th anniversary of the iconic Carrera watch.
Advertising & Branding : Luxury : Media & Entertainment
Stat: Instagram remains preferred social platform for branding

Signals & Stats

Stat: Instagram remains preferred social platform for branding

According to a survey conducted by Glossy and Modern Retail for Q1 2023, consumer brands and retailers chose Instagram as the best social media cha...
Advertising & Branding : Retail : Media & Entertainment
Researchers ask US government for OpenAI legislation

Signals & Stats

Researchers ask US government for OpenAI legislation

OpenAI-powered ChatGPT has seemingly limitless communicative powers and now a group of researchers have asked the US government to restrict them.
Technology : Media & Entertainment : Society
Stat: The global wellness industry is predicted to nearly double by 2025

Signals & Stats

Stat: The global wellness industry is predicted to nearly double by 2025

The GWI conducts global research on the wellness industry and updates the figures every 2–3 years. Its most recent findings value the global wellne...
Health : Wellness : Society
Stat: ADHD makes money management more challenging

Signals & Stats

Stat: ADHD makes money management more challenging

As neurodivergencies become more commonly researched, a UK study by YouGov – commissioned by Monzo – finds that those living with attention deficit...
Stat : Stats : Statistic
Baby Dove wants to tackle post-partum pressures

Signals & Stats

Baby Dove wants to tackle post-partum pressures

Painting a more truthful picture of early motherhood, Baby Dove’s Under Pressure campaign aims to remove the social stigma from post-natal depression.
Health & Wellness : Society : Mental Health
This hamburger chain elevates dine-in experiences

Signals & Stats

This hamburger chain elevates dine-in experiences

Italian hamburger chain Bun is refreshing the identity of its Milan store to focus on younger generations and reframe fast food branding.
Burger : Fast Food : Design
Eat Offbeat rebrands for truly global eating

Signals & Stats

Eat Offbeat rebrands for truly global eating

Social impact food company Eat Offbeat is celebrating global cuisine through its visual identity, designed by Pentagram.
Advertising & Branding : Global Homecooking : Meal Boxes
Burberry uses blockchain to trace garments

Signals & Stats

Burberry uses blockchain to trace garments

The luxury house is collaborating with IBM on a new product tracing system that gives consumers insight into the lifecycle of their clothing.
Fashion : Retail : Circularity
SoundCloud merchandise amps up music as a healer

Signals & Stats

SoundCloud merchandise amps up music as a healer

SoundCloud is launching a fashion collection with emerging designers at GRVTY, an independent broadcast company.
Retail : Fashion : Music
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