'Branding'

A tea brand satirising the end of the world

News

A tea brand satirising the end of the world

Creative agency Niiiiice is launching an irreverent new tea company offering herbal beverages for end-of-world scenarios.
Drink : Branding : Marketing
Ada Sokol’s digital art captures the essence of Kin Euphorics

News

Ada Sokol’s digital art captures the essence of Kin Euphorics

The artist and designer has rebranded the plant-based, non-alcoholic social tonic, which claims to boost mood and encourage relaxation.
Drinks : Design : Advertising
A dog food brand for dogs, not fur babies

News

A dog food brand for dogs, not fur babies

Itsdogfood.com aims to democratise the patronising nature of pet food branding.
Branding : Design : Food
Aspirational Fakes

Micro Trends

Aspirational Fakes

As the art world questions how luxury brands create value in a globalised supply chain, designers are celebrating bootleg aesthetics and surreal ...
Bootleg : Instagram : Memes
The Beautiful Meme rebrands the corporate workplace

News

The Beautiful Meme rebrands the corporate workplace

The creative studio has designed an eclectic identity for TwentyTwo, a new workspace concept that will open in 2019.
Branding : Design : Workplace
Ikea promotes hidden purpose in US campaign

News

Ikea promotes hidden purpose in US campaign

Ikea has launched a purpose-driven campaign, Why We Make, to draw attention to many of the company’s lesser-known initiatives.
Sustainability : Advertising : Branding
disco launches skincare for the grown-up lad

News

disco launches skincare for the grown-up lad

disco is positioning itself as a fuss-free option for men at the start of their skincare journey.
Beauty : Male Beauty : Branding
Twitter launches a branded content studio

News

Twitter launches a branded content studio

Twitter ArtHouse will connect brands with the talent of influencers, content strategists, artists and editors.
Media : Design : Digital
A kinetic identity for The Tide takes on different shapes

News

A kinetic identity for The Tide takes on different shapes

The brand identity and launch campaign for London’s first linear park, The Tide, is built around a kinetic logomark.
Branding : Design : Wellness
Hungry for change

Big Ideas

Hungry for change

US – Consumers are increasingly more discerning about what they eat, according to a study by consultancy C Space.
Trust : Branding : Food
Auralux Experiences

Micro Trends

Auralux Experiences

Luxury brands and retailers are turning to audio formats as a new touchpoint for discovery, education and brand-led experiences.
Luxury : Media : Advertising
Backdrop is rebranding the paint industry

News

Backdrop is rebranding the paint industry

The company is re-inventing the £127bn ($155bn, €139bn) home painting category for the Millennial generation.
Design : Branding : Leisure
Disney unites its media brands in one big network

Big Ideas

Disney unites its media brands in one big network

Global – The entertainment brand aims to help advertisers engage with its audiences.
Media : Branding : Entertainment
Why brands must learn from the film and gaming universe

Viewpoints

Why brands must learn from the film and gaming universe

Brands must offer consumers the escapism they crave as routine fatigue sets in and new lockdowns loom across the globe.
Technology : Advertising : Customer Experience
Could copycat cosmetics re-ignite creativity in beauty?

Viewpoints

Could copycat cosmetics re-ignite creativity in beauty?

In an age when dupe brands offer consumers the same product for less, is there an opportunity for cosmetics brands to reclaim originality and innov...
Beauty : Branding : Product Design
Tony’s happy activism calls out cocoa slavery

News

Tony’s happy activism calls out cocoa slavery

For its latest campaign, Tony’s Chocolonely draws attention to the dark sides of the chocolate industry in a vibrant way.
Advertising : Food : Drink
The Interview: Vlad Sitnikov on filling the sky with advertising

News

The Interview: Vlad Sitnikov on filling the sky with advertising

Early in 2019 we spoke to Vlad Sitnikov, project leader of StartRocket, a company that is working to fill the sky with branded content via a conste...
Media : Technology : Entertainment
Chobani’s candy flavoured yoghurts are also healthy

News

Chobani’s candy flavoured yoghurts are also healthy

America’s second-largest yoghurt manufacturer is rolling out a new line of Greek yoghurt-based snacks for children, with the aim of getting childre...
Food : Youth : Branding
Sorry Nonna re-imagines pasta sauce with a nostalgia-driven twist

News

Sorry Nonna re-imagines pasta sauce with a nostalgia-driven twist

Sorry Nonna is shaking up the pasta sauce aisle with a cheeky approach that challenges traditional flavours while paying homage to the past.
Design : Food & Drink : Nostalgia
Noon is a new lubricant brand for the gay market

News

Noon is a new lubricant brand for the gay market

Creative agency Carme has created a brand identity that distances itself from design associated with the gay market.
Wellness : Branding : Sex Care
How is immersive co-creation boosting fan loyalty?

Viewpoints

How is immersive co-creation boosting fan loyalty?

Cult band KLF's latest happening provides a powerful case study in fomenting fanaticism.
Branding : Advertising : Marketing
Japan publisher Kodansha brings manga to the masses

News

Japan publisher Kodansha brings manga to the masses

Literary and manga magazine publisher Kodansha has undergone its first rebranding in 112 years.
Branding : New Bricolage Living : Japan
The People's Supermarket

Design Directions

The People's Supermarket

Designing the packaging and brand identity for The People’s Supermarket was one of the biggest challenges that branding and advertising a...
Branding : Anti-brand : Low Budget
Rebranding private banking for next-gen luxurians

News

Rebranding private banking for next-gen luxurians

FutureBrand has taken inspiration from family in its visual identity refresh for Coutts.
Finance : Branding : Luxury
Thought-starter: Is it time for brands to embrace their failures?

News

Thought-starter: Is it time for brands to embrace their failures?

Brands are entering a new era of transparency in which they own up to mishaps and failures, and take the opportunity to flourish in new ways
Retail : Branding : Advertising
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