'Branding'

Boon or bust: Seoul store is full of character

News

Boon or bust: Seoul store is full of character

Boon or bust: Seoul store is full of character
Concept Store : Faction : Man On The Boon
Design code: Table comes with digital DNA

News

Design code: Table comes with digital DNA

Design code: Table comes with digital DNA
Furniture : Future Proofing : Hacktivism
Lap of luxury: Premium brands take centre stage

News

Lap of luxury: Premium brands take centre stage

Lap of luxury: Premium brands take centre stage
Walpole Awards For Excellence : Retail : British Luxury
Safety code: Vanishing stamp keeps food fresh

News

Safety code: Vanishing stamp keeps food fresh

Safety code: Vanishing stamp keeps food fresh
Intelligent Packaging : Food Safety : Tempix
Scissor sisters: Designer tools cut two ways

News

Scissor sisters: Designer tools cut two ways

Scissor sisters: Designer tools cut two ways
Heritage : Functional Objects : The Baang
Fashion website is the real deal for sharing

Big Ideas

Fashion website is the real deal for sharing

Fashion website is the real deal for sharing
SheShops.com : Singapore : SPH Magazines
Nowness

Design Directions

Nowness

Luxury brands have been slow to embrace the internet, often fearing it would devalue their exclusivity. But now, with online luxury growing, brands...
Internet : Magtail : Nowness
Thomas Thwaites : Design interactions

Viewpoints

Thomas Thwaites : Design interactions

Royal College of Art graduate Thomas Thwaites talks about design interactions.
Design : Royal College Of Art : Design Interaction
Study predicts future of the female figure

Big Ideas

Study predicts future of the female figure

Study predicts future of the female figure
Yale University : Female Figure : Framingham Heart Study
Tourists seek skills as well as suntans

Big Ideas

Tourists seek skills as well as suntans

Tourists seek skills as well as suntans
Education : Tourism : Language Learning
Prohibition Culture

Macro Trends

Prohibition Culture

Everywhere you look, behaviour is being curbed, controlled, nudged and monitored. The ‘war on waste’ is creating a stealth tax that covers everythi...
Nudge : Control : Waste
Accelerating African Fashion

Markets

Accelerating African Fashion

Cross-cultural collaborations and digital innovations are helping to advance African fashion on the global stage, while preserving local heritage a...
Africa : Fashion : Retail
Inside 3D Printing Conference and Expo: Overview

Big Ideas

Inside 3D Printing Conference and Expo: Overview

Inside 3D Printing, one of the first large events dedicated to exploring the present and future impact of 3D printing, brought together thought lea...
New York : D-Shape : MGX By Materialise
Consumer 2020

Macro Trends

Consumer 2020

In the next decade, brands need to prepare for consumers who are abandoning traditional institutions, seeking comfort in safe spaces and reassert...
Youth : Purpose : Belonging
Untethered Luxurians

Communities

Untethered Luxurians

Challenging what it means to be wealthy, this community has chosen a lifestyle that prioritises freedom and self-fulfilment over a settl...
Luxury : Travel : Hospitality
The Upstreamists

Communities

The Upstreamists

Fuelled by the backlash against clean eating, these food and drink consumers reject fad diets and treat food as nourishment.
Food And Drink : Health : Food And Drink Futures
Sixth Continent Luxurians

Communities

Sixth Continent Luxurians

The Sixth Continentals are the restless, borderless luxurians who are reshaping the luxury sector to fit their peripatetic needs in countries and c...
Consumer Behaviour : Lagos : New York
The American Middle

Macro Trends

The American Middle

The American middle class, once the aspirational ideal, is becoming a myth. Brands must learn to speak to this demographic that have felt left behi...
Culture : Advertising : Retail
The Space: Na Chainkua Reindorf and Glossier take over New York basketball courts

News

The Space: Na Chainkua Reindorf and Glossier take over New York basketball courts

Artist Na Chainkua Reindorf has re-imagined her vibrant, empowering artwork on a large-scale canvas: basketball courts in New York’s Tompkins Squar...
Design : Sports & Leisure : Beauty
The Viewpoint: Embracing True-Age Beauty in China

News

The Viewpoint: Embracing True-Age Beauty in China

Sue Kyung Lee, global CEO of beauty brand SK-II, tells LS:N Global why its recent ad campaign in China sparked passionate discussions about how wom...
Beauty : China : Ageing
JD Sports celebrates modern families in Christmas campaign

News

JD Sports celebrates modern families in Christmas campaign

JD Sports is redefining the meaning of family this holiday season with its 2024 Christmas campaign, Family.
Society : Identities : Home
Gen Z drive hype for Daze’s AI-powered messaging app

News

Gen Z drive hype for Daze’s AI-powered messaging app

Daze, an AI-powered messaging app targeted at Gen Z, is attracting significant pre-launch attention.
Youth : Pop-culture & Media : Technology
Uber launches airport shuttle in New York

News

Uber launches airport shuttle in New York

Ride-hailing app Uber is offering an affordable £13.83 ($18, €16.53) shuttle service from Manhattan to LaGuardia Airport.
Mobility : Travel & Hospitality : Society
Supernatural adds group-based workouts to VR fitness app

News

Supernatural adds group-based workouts to VR fitness app

VR fitness platform Supernatural has introduced a new feature called Supernatural Together, where users participate in real-time group workouts.
VR Fitness App : Society : Technology
Stat: Shoulder season travel is booming

News

Stat: Shoulder season travel is booming

As many as 44% of UK adults have opted for a break during the shoulder season, with 23% taking annual leave at this time, a report by yacht charter...
Travel : Hospitality : Mobility
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