'Branding'

Social emotions

Big Ideas

Social emotions

Global – E-commerce website The Outnet has analysed the content of social media posts that relate to ‘thrill’ and ‘joy’ to examine what these emoti...
The Outnet : The Emotional Economy : Pulsar
Emotional experience

Big Ideas

Emotional experience

London – Virtual Futures: Electronic Empathy explored the promise, limitations and ethical implications of using virtual reality to trigger emotions.
Virtual Futures : Empathy : Cyberculture
Immovable man

News

Immovable man

Victoria, Australia – The Transport Accident Commission (TAC) is spreading the word on road safety with an unusual campaign.
Project Graham : Road Safety : Marketing
Google opt-in

Big Ideas

Google opt-in

Global – In an attempt to combat ad-blocking Google is making it easier to manage ad-tracking and online data collection by launching a new opt-in ...
Google : Ad-blocker Market : My Activity
Cannes Lions 2016: Digital ambition

Big Ideas

Cannes Lions 2016: Digital ambition

Cannes - Anna Wintour delivered a keynote that focused on innovation and creativity in the digital age.
Cannes Lions 2016 : Condé Nast : Media
Augmented money

Big Ideas

Augmented money

UK – The Bank of England has teamed up with augmented reality (AR) app Blippar to introduce the new £5 note.
Blippar : The New Fiver : Augmented Reality
Office Slackers

Big Ideas

Office Slackers

Global – Workplace chat app Slack is developing an artificially intelligent (AI) office assistant.
Slack : Artificial Intelligence : Chat Bots
Zachary Kaplan: Rhizome

Viewpoints

Zachary Kaplan: Rhizome

It’s time for curators to adopt a Museum 2.0 mindset.
Rhizome : Culture : Museum 2.0
Hyper-reality

Design Directions

Hyper-reality

Hyper-reality is a dystopian vision of the future in which augmented reality dictates the way that people interact with their surroundings.
Keiichi Matsuda : Hyper-reality : Augmented Reality
Health Treat

Big Ideas

Health Treat

Denmark – Health app Treat fights anti-inflammatory diseases such as psoriasis by providing users with a personal nutrition coach.
Treat : The Optimised Self : Personal Appsistants
 Fare deal

Big Ideas

Fare deal

New York – The Independent Drivers Guild enables Uber workers to organise and air their grievances.
The Independent Drivers Guild : Uber : Backlash Brands
Cheap and cheerful

Big Ideas

Cheap and cheerful

US – Supermarket chain Whole Foods Market has announced the location of its first 365 by Whole Foods Market store, which will offer low prices on n...
365 By Whole Foods Market : Everyday Value : Food
Off the Menu

Big Ideas

Off the Menu

US – A new food app that specialises in secret menu items is taking off in the US, bringing insider information to a mass-market audience.
High Low : High Street Restaurants : Secret Menu
Masked connection

Big Ideas

Masked connection

Paris – Wired Beauty has developed a digital sheet mask that will enable consumers to optimise their beauty regimes.
Connected : Beauty : Mask
Marital misgivings

News

Marital misgivings

India – Fashion retailer Biba tackles the tradition of arranged marriage in its latest ad.
Biba : Advertising : Marriage
The whole fruit

Big Ideas

The whole fruit

US – Cascara, a tea-like drink brewed from coffee bean pulp, is finding fans among discerning coffee drinkers across the country.
Cascara : Aida Batlle : Drinks
The importance of trust

Big Ideas

The importance of trust

Global – Amazon has filed a lawsuit against 1,114 people for posting fake reviews on its website.
Amazon : Fiverr : Reputation Economy
The end of hangovers?

Big Ideas

The end of hangovers?

Sydney – As the demand for food and drink products that promote wellbeing booms, Distillery looks to apply the trend to the alcohol category with i...
Drink Futures : Alcohol : Wellbeing
Beau Lotto: The digital brain

Viewpoints

Beau Lotto: The digital brain

The future of digital will not be on screens, says neuroscientist Beau Lotto, founder of augmented messaging app Traces.
Traces : LDF2015 : Beau Lotto
World Retail Congress 2015 Review: Part 2

Big Ideas

World Retail Congress 2015 Review: Part 2

Digital anxiety, disconnected stores and omni-channel retail were top concerns at World Retail Congress 2015 (WRC).
World Retail Congress 2015 : Chinese Consumer : Mobile Shopping
LDF 2015: The Drawing Room

News

LDF 2015: The Drawing Room

London – LS:N Global caught up with acclaimed designer Faye Toogood at the opening of her new exhibition at Somerset House.
Studio Toogood : The Drawing Room : LDF 2015
Getting steamy

Big Ideas

Getting steamy

San Francisco – Start-up Nebia is revolutionising the way people shower.
Nebia : Shower System : H2Micro
Brewery battle

Big Ideas

Brewery battle

US – Craft beer continues to go from strength to strength, but faces increasing competition from Mexican brewers and big brand acquisitions.
Anheuser-Busch InBev : MillerCoors : Constellation Brands
India's Decade

Big Ideas

India's Decade

Global – Luxury brands should start preparing for India’s Decade, as the country’s ultra-high-net-worth individuals (UHNWI) begin to show their inf...
Global : India’s Decade : Ultra High Net Worth Individuals
Fast fibre

Big Ideas

Fast fibre

Rohnert Park, California – Amy’s Kitchen, one of North America’s most popular frozen food brands, is opening an all-vegetarian drive-through.
Amy’s Kitchen : Amy's Drive Thru : Flexitarian
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