'Branding'

LDF 2015: The Drawing Room

News

LDF 2015: The Drawing Room

London – LS:N Global caught up with acclaimed designer Faye Toogood at the opening of her new exhibition at Somerset House.
Studio Toogood : The Drawing Room : LDF 2015
Getting steamy

Big Ideas

Getting steamy

San Francisco – Start-up Nebia is revolutionising the way people shower.
Nebia : Shower System : H2Micro
Brewery battle

Big Ideas

Brewery battle

US – Craft beer continues to go from strength to strength, but faces increasing competition from Mexican brewers and big brand acquisitions.
Anheuser-Busch InBev : MillerCoors : Constellation Brands
India's Decade

Big Ideas

India's Decade

Global – Luxury brands should start preparing for India’s Decade, as the country’s ultra-high-net-worth individuals (UHNWI) begin to show their inf...
Global : India’s Decade : Ultra High Net Worth Individuals
Fast fibre

Big Ideas

Fast fibre

Rohnert Park, California – Amy’s Kitchen, one of North America’s most popular frozen food brands, is opening an all-vegetarian drive-through.
Amy’s Kitchen : Amy's Drive Thru : Flexitarian
Local hospitality

Big Ideas

Local hospitality

Connecticut, US – Sheraton Hotels is finally embracing the Glocal phenomenon with its 2020 five-year business plan.
Sheraton Hotels And Resorts : Glocal : Rebranding
Afterlife advertising

News

Afterlife advertising

Amsterdam – ALS sufferers are coming back from beyond the grave for a new fundraising campaign to fight the neurodegenerative disease.
ALS Association : Publicis : Amsterdam
Guilty Generation M

Big Ideas

Guilty Generation M

Global – A new study from Harris Poll reveals the rise of Generation M (for mobile), a growing demographic of hyper-connected professionals mixing ...
Gen M : MobileIron : Bleisure
Car-shy Millennials

Big Ideas

Car-shy Millennials

Global – ‘Car-shy’ is a misnomer that has been associated with Millennials for some time. Is this because cars aren’t driving the hearts and minds ...
Millennials : Car Ownership : Delayed Adulthood
Breakfast wars

News

Breakfast wars

US – In a preview of this week’s Innovate, we look at Taco Bell’s Breakfast Defectors campaign.
Taco Bell : Breakfast Defectors : Innovate
Flexitarian’s feast

Big Ideas

Flexitarian’s feast

London – The Moveable Feast is taking the rotating chef pop-up concept vegetarian, with an intimate dining space that will offer a variety of healt...
Moveable Feast : Club Mexicana : The Salad Kitchen
Clear differences

Big Ideas

Clear differences

Los Angeles – Trained water sommelier Martin Riese has announced the first water-tasting class to take place in the US.
Water : Conoisseurship : Los Angeles
PRIV offers customers a range of on-demand health and fitness services

Big Ideas

PRIV offers customers a range of on-demand health and fitness services

On-demand app PRIV enables users to request a range of beauty and fitness services from one online platform.
PRIV : Health And Fitness : Moris Sutton
Split personality: Honda’s interactive ad for the Civic Type R

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Split personality: Honda’s interactive ad for the Civic Type R

London – Honda is showing the dark side of its new Civic Type R with an interactive YouTube video that conveys the two sides of the company’s lates...
Honda Civic Type R : Weiden + Kennedy London : The Polarity Paradox
Facebook launches new safety check-in feature

Big Ideas

Facebook launches new safety check-in feature

Facebook has launched Safety Check, which allows users to let friends and family know that they’re safe.
To cap it all: Coca-Cola gives plastic bottles a second life

News

To cap it all: Coca-Cola gives plastic bottles a second life

Asia – Coca-Cola has released a series of inventive bottle caps that turn empty bottles into functional items such as water squirters and pencil ...
Sustainability : Brandstanding : Upcycling
BMW electric car matches performance of petrol equivalent

Big Ideas

BMW electric car matches performance of petrol equivalent

The electric super-car is undergoing an image overhaul, in which it is no longer seen as a poor version of its petrol-fuelled cousin.
BMW : BMW I8 : Cars
Love life: Mills & Boon makes romantic fiction digital

News

Love life: Mills & Boon makes romantic fiction digital

UK – Mills & Boon has created a fictional online hotel to serve as a backdrop for ‘an interactive storytelling experience’.
Mills And Boon : Transmedia Publishing : Social Storytelling
Luxottica and Google join forces on Glass eyewear

Big Ideas

Luxottica and Google join forces on Glass eyewear

The Italian eyewear maker will design and distribute Google Glass.
The Convergence Economy : Google Glass : Luxottica
Start-up launches shaving kit for black men

Big Ideas

Start-up launches shaving kit for black men

Walker & Company is a Silicon Valley start-up that focuses on creating products that address the unique needs of African Americans.
Bevel : Beauty Futures : Male Grooming
The Athena way: Ideas for the modern woman

News

The Athena way: Ideas for the modern woman

The Athena Woman has had quite a year. But she’s not one to flop on the sofa and start downing the egg nog.
Boozette Brands : Re-enlightenment Rising : Mantasy
Fashion reaction: Dress responds to sonic stimuli

News

Fashion reaction: Dress responds to sonic stimuli

New York – Fashion designer Ying Gao is showing Incertitudes, an experimental dress that reacts to sound, at the Opening Ceremony By The Water pop-...
New York : Montreal : Ying Gao
Culinary craft: Sarzi writes a recipe for London Design Festival

News

Culinary craft: Sarzi writes a recipe for London Design Festival

London – LS:N Global paid a visit to food designer Jacopo Sarzi’s studio to get an insider’s view of what he is cooking up for September’s London D...
Traditional : Food Art : Low Tech
Concoction

Design Directions

Concoction

When you think of the word ‘bespoke’, it is perhaps the luxurious world of Savile Row tailoring that springs to mind, but increasingly beauty brand...
Fragrance : Haircare : Shampoo
US Generation I kids influence what parents buy

Big Ideas

US Generation I kids influence what parents buy

US Generation I kids influence what parents buy
Television : Tv : Advice
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