UK Pavilion designed by Wolfgang Buttress for Milan Expo 2015. Photography by Hufton Crow UK Pavilion designed by Wolfgang Buttress for Milan Expo 2015. Photography by Hufton Crow
UK Pavilion designed by Wolfgang Buttress for Milan Expo 2015. Photography by Hufton Crow UK Pavilion designed by Wolfgang Buttress for Milan Expo 2015. Photography by Hufton Crow
UK Pavilion designed by Wolfgang Buttress for Milan Expo 2015. Photography by Hufton Crow UK Pavilion designed by Wolfgang Buttress for Milan Expo 2015. Photography by Hufton Crow

Hive mind

11 : 05 : 2015 Milan Expo 2015 : Bees : UK

Milan Expo 2015 – The plight of the world’s pollinators causes a buzz at this year’s Expo, as the UK Pavilion raises awareness of the declining numbers of honeybees worldwide.

  • Pollinators such as the honeybee are crucial to the creation of around one third of the world’s food
  • The Hive is connected to a real hive back in the UK where the bees’ sounds and movements trigger lights within the pavilion

Commissioned by UK Trade & Investment and designed by artist Wolfgang Buttress, the UK Pavilion at Milan Expo 2015 takes visitors into the world of the honeybee, starting with a journey through fields of wild flowers that leads to The Hive, an imposing aluminium lattice interpretation of a honeycomb that hums and glows with a life of its own.

The Hive is connected to a real beehive at Nottingham Trent University back in the UK and the sounds and lights within it represent real-time data from the bees as they come and go. The work of the university’s Dr Martin Bencsik, who seeks to understand the relationship of one hive to another, particularly with regard to the spread of diseases, is crucial to the pavilion.

The Big Picture: Read our article on Whole Foods Market’s Share The Buzz campaign for more on how brands are raising awareness of the threats faced by the world’s pollinators.

Discover More Daily Signals
Modem and Google DeepMind explore AI-driven design with Ross Lovegrove

Daily Signals

Modem and Google DeepMind explore AI-driven design with Ross Lovegrove

Design studio Modem, in collaboration with Google DeepMind and Studio Ross Lovegrove, has unveiled Seed 6143, an experimental project exploring hum...
Technology : Design : Aesthetics
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Health & Wellness : Biohacking : Events
Stat: Study finds social media use cuts reading and memory scores in adolescents

Daily Signals

Stat: Study finds social media use cuts reading and memory scores in adolescents

Children who frequently user social media achieve lower scores in reading, vocabulary and memory tests, according to a recently published study. 
Health And Wellness : Attention Economy : Statistic
Ikea campaign puts price tags at the heart of life’s big moments

Daily Signals

Ikea campaign puts price tags at the heart of life’s big moments

Ikea is turning its price tags into narrative cues for its latest campaign, developed by ad agency Åkestam Holst NoA for the brand’s new Wherever L...
Retail : Advertising : Branding
Belvedere Vodka launches hedonistic Hot Child in the City zine

Daily Signals

Belvedere Vodka launches hedonistic Hot Child in the City zine

Belvedere Vodka is stepping into the world of print with Hot Child in the City, a limited-edition zine starring It-girl Devon Lee Carlson.
Marketing : Advertising : Drink
Stat: US shoppers experience discount burnout as value shifts beyond price

Daily Signals

Stat: US shoppers experience discount burnout as value shifts beyond price

A new report from consultancy AlixPartners reveals that US shoppers are increasingly indifferent to heavy discounting ahead of Black Friday and Cyb...
Statistic : Retail : Fashion
Pringles revives ‘Once You Pop’ slogan with new Duck King campaign

Daily Signals

Pringles revives ‘Once You Pop’ slogan with new Duck King campaign

Pringles is re-igniting one of the 1990s’ most recognisable taglines with a bold new twist. FCB New York has revived ‘Once You Pop’ for a new gener...
Marketing : Pringles : Advertising
Eurostar plans double-decker fleet to expand sustainable cross-Channel travel

Daily Signals

Eurostar plans double-decker fleet to expand sustainable cross-Channel travel

Eurostar has announced a major investment in its future fleet with the planned introduction of double-decker trains, named Eurostar Celestia, set t...
Travel : Hospitality : Mobility
Stat: Record hotel development fuels Middle East tourism boom

Daily Signals

Stat: Record hotel development fuels Middle East tourism boom

The Middle East and North Africa’s (MENA) hospitality industry is projected to grow from £233bn ($310bn, €266bn) in 2025 to £366bn ($487bn, €418bn)...
Travel : Hospitality : Statistic
Cardi B joins formula brand Bobbie to fight feeding shame

Daily Signals

Cardi B joins formula brand Bobbie to fight feeding shame

Baby formula brand Bobbie has appointed rapper Cardi B as its new chief confidence officer in a campaign that redefines how parents navigate feedin...
Health & Wellness : Parenting : Marketing
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN