Style of the times

A playful concept that sells organic women’s clothing alongside its own brand of limited-edition chocolates, House of Naive invites customers to its new flagship store by architects G Natkevicius and Partners.

The brand’s slow design ethos is alluded to throughout in features that play with the theme of temporality. An intricate shelving-meets-wall display casts long shadows across the store that change in length during the day – a kind of functional sun dial – while the muted colour scheme allows the bright hues of the organic fabric to shine through.

The Big Picture: In the age of The Convergence Economy expect to see surprising retail combinations and retail spaces take on a life of their own.