'Branding'

Sleep Easy Travel

Micro Trends

Sleep Easy Travel

There is a new focus on sleep in the travel market as consumers look to avoid stress, fatigue and jet lag.
Travel : Hospitality : Luxury
Today’s headlines, including Boiler Room exploring the creative potential of AI

Daily Signals

Today’s headlines, including Boiler Room exploring the creative potential of AI

In today’s daily digest: The New York Times embraces the dark web, Debenhams becomes a fitness destination, UBS tackles gender pay gap and other to...
Health : Media : Retail
What digital crossings mean for the future of pedestrian safety

Big Ideas

What digital crossings mean for the future of pedestrian safety

Umbrellium’s responsive design adapts dynamically to consumer behaviour.
Digital : Place Making : Urbanism
SWEAR offers luxury customisation and other stories

Daily Signals

SWEAR offers luxury customisation and other stories

In today’s daily digest: Sweden’s biometric train tickets, a smart scale that tracks health, rethinking sustainable packaging and more.
Food & Drink : Luxury : Technology
Vild Mad is René Redzepi’s wild food foraging initiative

Daily Signals

Vild Mad is René Redzepi’s wild food foraging initiative

Denmark – The aim of the programme and accompanying app is to educate people about how to bring naturally grown ingredients into their kitchens.
Food : Digital : Education
Netflix launches choose-your-own-adventure shows

Daily Signals

Netflix launches choose-your-own-adventure shows

US – The programmes, aimed at children, are designed to take advantage of kids’ desire to play with characters.
Media : Entertainment : Digital
Getty Images’ new collaboration promotes diversity in stock imagery

Daily Signals

Getty Images’ new collaboration promotes diversity in stock imagery

London ­– The partnership with Campbell Addy is part of the stock photo agency’s initiative to develop a more inclusive visual language.
Culture : Digital : Media
MIT Media Lab programmes bacteria to respond to sweat

Big Ideas

MIT Media Lab programmes bacteria to respond to sweat

US – The lab is using genetically modified bacteria to design running shoes that glow as the wearer perspires.
Design : Retail : Technology
Quartz app users can call time on Trump for 24 hours

Big Ideas

Quartz app users can call time on Trump for 24 hours

US – A new feature enables users to block all news content and notifications relating to the US president.
Digital : Technology : Culture
Digital video consumption is on the rise

Big Ideas

Digital video consumption is on the rise

Global – Several new studies show how digital video and live streaming are gaining in popularity with consumers.
Digital : Technology : Media
Who are the Beauty Backlashers?

Daily Signals

Who are the Beauty Backlashers?

Global – This tribe of beauty enthusiasts is actively searching for brands, products and processes that enable them to express their love of cosmet...
Beauty : Wellness : Narratives
Pricing system​ cuts food waste and saves consumers money

Big Ideas

Pricing system​ cuts food waste and saves consumers money

US – Wasteless is a new supermarket pricing system that offers customers discounts based on produce freshness.
Food : Technology : Retail
E-lympic games

Big Ideas

E-lympic games

China – eSports will be an official medal sport at the 2022 Asian Games.
ESports : Youth Culture : Video Games
The whole tooth

Daily Signals

The whole tooth

US – Hello has launched a playful campaign to promote its new all-natural, chemical-free toothpaste product.
Advertising : Animation : Storytelling
Something in the air

Daily Signals

Something in the air

US – Sprimo, the world’s smallest air monitor, detects and tracks toxins in real time.
Pollution : Health : Air Quality
React and respond

Big Ideas

React and respond

Global – A number of companies are responding to the recent electronics travel ban.
Emirates : The Dislocated World : Advertising
Discarded profits

Big Ideas

Discarded profits

Global – Businesses that commit to reducing food waste will earn a positive return on investment, according to a new report.
Whole-system Thinking : Food Waste : The Immortal Brand
The beauty of politics

Daily Signals

The beauty of politics

Egypt – Micropolitics is a new advertising campaign that humorously encourages political engagement from an otherwise disenfranchised Egyptian po...
Mada Masr : Politics : The Dislocated World
Silver lining

Big Ideas

Silver lining

New York – Ermes Group is using IBM’s cloud-based pricing technology to optimise in-store sales.
IBM : Ermes Group : Discount
Analogue aesthetics

Daily Signals

Analogue aesthetics

Milan – With its analogue aesthetic interrupted by static, Nike’s short film #WeBelieveInThePowerOfLove embodies an anarchic approach to exploring ...
Nike : High Anarchy : The Dislocated World
Wake-up call

Daily Signals

Wake-up call

India – Tata Tea’s latest advertising campaign urges India’s youth to wake up to the country’s injustices.
Tata Tea : Brandstanding : India
That wine life

Big Ideas

That wine life

Italy – A new wine brand is offering vintages blended specifically to maximise the drink’s health benefits.
Vitis Vitae : Alco-Health : Wine
E-commerce expectations

Big Ideas

E-commerce expectations

Global – Price, personalisation and fulfilment of promise are the factors that most influence shoppers, a new report by e-commerce platform Kibo ha...
E-commerce : Phygital : Kibo
Luv rewards

Daily Signals

Luv rewards

California – Luv It is a new app that promotes consumer engagement by offering monetary rewards for time spent using the platform.
Luv It : E-commerce : Fashion
Sleep easy

Daily Signals

Sleep easy

UK – Ikea has launched a new campaign that aims to help consumers to get a better night’s sleep.
Ikea : Win At Sleeping : Sleep
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