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Big Ideas
Brand Innovation Debrief: Google
Google is innovating far beyond its search engine roots and bringing its knowledge of all things digital to the fields of gaming and augmented real...
Digital
:
Gaming
:
Media
Big Ideas
Brand Innovation Debrief: Reebok
With the launch of an in-house collective dedicated to pushing technological innovation, Reebok is evolving into much more than just a sneaker brand.
Apparel
:
Retail
:
Fashion
Daily Signals
Milan Salone 2016: The art of retail
Milan – Department store group La Rinascente gave over its shop windows to conceptual design projects during this year’s exhibition.
Milan Salone Del Mobile
:
Milan
:
La Rinascente
Viewpoints
LeBron lesson: Should we go back to move forward?
We are continually urged to innovate and move forward, but can going back be a more productive strategy?
LeBron James
:
Swiss Watches
:
Waste Redux
Big Ideas
Cannes Lions 2014: Jury shines spotlight on favourite mobile campaigns
The Cannes Lions mobile jury shared their insights on this year's winning campaigns.
Cannes Lions 2014
:
Mobile
:
Ad Campaigns
Daily Signals
Space craft: Small is beautiful in new hotel
London – In the hotel world, budget no longer means thin sheets and even thinner walls. Dutch hotel Qbic has opened a location in east London, brin...
Hotel
:
Amsterdam
:
Just Nots
Big Ideas
Shanghai store marks Lane Crawford's return to China
Shanghai store marks Lane Crawford’s return to China
Concept Store
:
Personal Stylist
:
Mutlichannel
Micro Trends
Coder Culture
A global movement is giving Generation I kids the knowledge they need to refashion the digital world as they want it.
Coding
:
IT
:
Digital Natives
Daily Signals
Then it begins: & Other Stories opens in London
London – & Other Stories, the new brand from Swedish retailer H&M, opened its doors today.
& Other Stories
:
H&M
:
Lifestyle
Daily Signals
Fashion statement: Calvin Klein goes hyper-real
Fashion statement: Calvin Klein goes hyper-real
Engineering
:
Shepherd Laughlin
:
Spring
Micro Trends
Video-sharing
A growing number of digital start-ups are creating new apps that provide consumers with easy ways to film, edit and share videos using their smartp...
Apps
:
Video Content
:
Smartphones
Daily Signals
Coffee container: Starbucks offers a green brew
Tukwila, Washington – US coffee brand Starbucks has made good use of old shipping containers by turning them into a temporary coffee shop.
Starbucks
:
Brandstanding
:
Haut Sustainability
Micro Trends
Conscience Commerce
In these austere times, as some brands take an ethical stand through Brandstanding, so many are helping consumers with a conscience express their c...
BOGOA
:
Buy One Give One Away
:
Donation
Big Ideas
US beer brands tap into growing Hispanic market
US beer brands tap into growing Hispanic market
Beer
:
Coors Light
:
Football League
Micro Trends
Real virtual music
With the advent of music downloads and streaming services, buying a cd in a record store could become a thing of the past. But musical artists are ...
Digital
:
Jed Davis
:
CD
Viewpoints
Tracy Hammond : BioSocial Networking
Sketch Recognition Lab director Tracy Hammond talks about BioSocial Networking.
Tracy Hammond
:
Social Networking
:
Sketch Recognition Lab
Micro Trends
Middle West
Far from being a cultural desert, the Middle East is fast embracing cutting-edge design, art and culture from the west. Driven by oil money and the...
Art
:
Design
:
Travel
Big Ideas
The Download: London Fashion Week Spring/Summer 2025
Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from London Fashion Week.
London Fashion Week
:
Spring/Summer 2025
:
Tolu Coker
Big Ideas
Modern Burglary
The cost of living crisis, surging inflation rates and a hacker mindset are turning theft into the next big retail turmoil.
Data Security
:
Retail Crime
:
Security
Markets
Sports Tourism Market
There’s an increasing demand for performance-enhancing and remedial holidays catering for fitness and sport enthusiasts who want professional, best...
Sports
:
Wellness
:
Entertainment
Markets
Meta-phygital Retail Market
By hosting events and product launches that bridge the gap between the physical and virtual realms, digital-first brands are unlocking new retail o...
Web3
:
Metaverse
:
Retail
Markets
New Ageing Market
New definitions of maturity are emerging as priorities shift from reversing the appearance of ageing to improving life-long health.
Beauty
:
Health
:
Wellness
Micro Trends
Next-door Commerce
Having re-engaged with their local communities, neighbours are inspiring new retail models based on hyper-local trading and sharing of goods.
Retail
:
Placemaking
:
Local
Big Ideas
Fashion 2030: Hacked, tracked and rationed
As fashion counts the cost of its planetary impact, we future-gaze to 2030 and posit an era when fast fashion is not only traced – it’s rationed.
Fashion
:
Technology
:
Sustainability
Markets
Retraining Sleep Market
With technology affecting our ability to sleep soundly, consumers are turning to new tools to help them relearn and improve old sleeping patterns.
Health
:
Beauty
:
Wellness
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