'Branding'

Brand Innovation Debrief: Google

Big Ideas

Brand Innovation Debrief: Google

Google is innovating far beyond its search engine roots and bringing its knowledge of all things digital to the fields of gaming and augmented real...
Digital : Gaming : Media
Brand Innovation Debrief: Reebok

Big Ideas

Brand Innovation Debrief: Reebok

With the launch of an in-house collective dedicated to pushing technological innovation, Reebok is evolving into much more than just a sneaker brand.
Apparel : Retail : Fashion
Milan Salone 2016: The art of retail

Daily Signals

Milan Salone 2016: The art of retail

Milan – Department store group La Rinascente gave over its shop windows to conceptual design projects during this year’s exhibition.
Milan Salone Del Mobile : Milan : La Rinascente
LeBron lesson: Should we go back to move forward?

Viewpoints

LeBron lesson: Should we go back to move forward?

We are continually urged to innovate and move forward, but can going back be a more productive strategy?
LeBron James : Swiss Watches : Waste Redux
Cannes Lions 2014: Jury shines spotlight on favourite mobile campaigns

Big Ideas

Cannes Lions 2014: Jury shines spotlight on favourite mobile campaigns

The Cannes Lions mobile jury shared their insights on this year's winning campaigns. 
Cannes Lions 2014 : Mobile : Ad Campaigns
Space craft: Small is beautiful in new hotel

Daily Signals

Space craft: Small is beautiful in new hotel

London – In the hotel world, budget no longer means thin sheets and even thinner walls. Dutch hotel Qbic has opened a location in east London, brin...
Hotel : Amsterdam : Just Nots
Shanghai store marks Lane Crawford's return to China

Big Ideas

Shanghai store marks Lane Crawford's return to China

Shanghai store marks Lane Crawford’s return to China
Concept Store : Personal Stylist : Mutlichannel
Coder Culture

Micro Trends

Coder Culture

A global movement is giving Generation I kids the knowledge they need to refashion the digital world as they want it.
Coding : IT : Digital Natives
Then it begins: & Other Stories opens in London

Daily Signals

Then it begins: & Other Stories opens in London

London – & Other Stories, the new brand from Swedish retailer H&M, opened its doors today.
& Other Stories : H&M : Lifestyle
Fashion statement: Calvin Klein goes hyper-real

Daily Signals

Fashion statement: Calvin Klein goes hyper-real

Fashion statement: Calvin Klein goes hyper-real
Engineering : Shepherd Laughlin : Spring
Video-sharing

Micro Trends

Video-sharing

A growing number of digital start-ups are creating new apps that provide consumers with easy ways to film, edit and share videos using their smartp...
Apps : Video Content : Smartphones
Coffee container: Starbucks offers a green brew

Daily Signals

Coffee container: Starbucks offers a green brew

Tukwila, Washington – US coffee brand Starbucks has made good use of old shipping containers by turning them into a temporary coffee shop.
Starbucks : Brandstanding : Haut Sustainability
Conscience Commerce

Micro Trends

Conscience Commerce

In these austere times, as some brands take an ethical stand through Brandstanding, so many are helping consumers with a conscience express their c...
BOGOA : Buy One Give One Away : Donation
US beer brands tap into growing Hispanic market

Big Ideas

US beer brands tap into growing Hispanic market

US beer brands tap into growing Hispanic market
Beer : Coors Light : Football League
Real virtual music

Micro Trends

Real virtual music

With the advent of music downloads and streaming services, buying a cd in a record store could become a thing of the past. But musical artists are ...
Digital : Jed Davis : CD
Tracy Hammond :  BioSocial Networking

Viewpoints

Tracy Hammond : BioSocial Networking

Sketch Recognition Lab director Tracy Hammond talks about BioSocial Networking.
Tracy Hammond : Social Networking : Sketch Recognition Lab
Middle West

Micro Trends

Middle West

Far from being a cultural desert, the Middle East is fast embracing cutting-edge design, art and culture from the west. Driven by oil money and the...
Art : Design : Travel
The Download: London Fashion Week Spring/Summer 2025

Big Ideas

The Download: London Fashion Week Spring/Summer 2025

Cutting through the chaos and overwhelming nature of fashion month, we distil the key insights from London Fashion Week.
London Fashion Week : Spring/Summer 2025 : Tolu Coker
Modern Burglary

Big Ideas

Modern Burglary

The cost of living crisis, surging inflation rates and a hacker mindset are turning theft into the next big retail turmoil.
Data Security : Retail Crime : Security
Sports Tourism Market

Markets

Sports Tourism Market

There’s an increasing demand for performance-enhancing and remedial holidays catering for fitness and sport enthusiasts who want professional, best...
Sports : Wellness : Entertainment
Meta-phygital Retail Market

Markets

Meta-phygital Retail Market

By hosting events and product launches that bridge the gap between the physical and virtual realms, digital-first brands are unlocking new retail o...
Web3 : Metaverse : Retail
New Ageing Market

Markets

New Ageing Market

New definitions of maturity are emerging as priorities shift from reversing the appearance of ageing to improving life-long health.
Beauty : Health : Wellness
Next-door Commerce

Micro Trends

Next-door Commerce

Having re-engaged with their local communities, neighbours are inspiring new retail models based on hyper-local trading and sharing of goods.
Retail : Placemaking : Local
Fashion 2030: Hacked, tracked and rationed

Big Ideas

Fashion 2030: Hacked, tracked and rationed

As fashion counts the cost of its planetary impact, we future-gaze to 2030 and posit an era when fast fashion is not only traced – it’s rationed.
Fashion : Technology : Sustainability
Retraining Sleep Market

Markets

Retraining Sleep Market

With technology affecting our ability to sleep soundly, consumers are turning to new tools to help them relearn and improve old sleeping patterns.
Health : Beauty : Wellness
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