'Branding'

Breakfast wars

Daily Signals

Breakfast wars

US – In a preview of this week’s Innovate, we look at Taco Bell’s Breakfast Defectors campaign.
Taco Bell : Breakfast Defectors : Innovate
Flexitarian’s feast

Big Ideas

Flexitarian’s feast

London – The Moveable Feast is taking the rotating chef pop-up concept vegetarian, with an intimate dining space that will offer a variety of healt...
Moveable Feast : Club Mexicana : The Salad Kitchen
Clear differences

Big Ideas

Clear differences

Los Angeles – Trained water sommelier Martin Riese has announced the first water-tasting class to take place in the US.
Water : Conoisseurship : Los Angeles
PRIV offers customers a range of on-demand health and fitness services

Big Ideas

PRIV offers customers a range of on-demand health and fitness services

On-demand app PRIV enables users to request a range of beauty and fitness services from one online platform.
PRIV : Health And Fitness : Moris Sutton
Split personality: Honda’s interactive ad for the Civic Type R

Daily Signals

Split personality: Honda’s interactive ad for the Civic Type R

London – Honda is showing the dark side of its new Civic Type R with an interactive YouTube video that conveys the two sides of the company’s lates...
Honda Civic Type R : Weiden + Kennedy London : The Polarity Paradox
Facebook launches new safety check-in feature

Big Ideas

Facebook launches new safety check-in feature

Facebook has launched Safety Check, which allows users to let friends and family know that they’re safe.
To cap it all: Coca-Cola gives plastic bottles a second life

Daily Signals

To cap it all: Coca-Cola gives plastic bottles a second life

Asia – Coca-Cola has released a series of inventive bottle caps that turn empty bottles into functional items such as water squirters and pencil ...
Sustainability : Brandstanding : Upcycling
BMW electric car matches performance of petrol equivalent

Big Ideas

BMW electric car matches performance of petrol equivalent

The electric super-car is undergoing an image overhaul, in which it is no longer seen as a poor version of its petrol-fuelled cousin.
BMW : BMW I8 : Cars
Love life: Mills & Boon makes romantic fiction digital

Daily Signals

Love life: Mills & Boon makes romantic fiction digital

UK – Mills & Boon has created a fictional online hotel to serve as a backdrop for ‘an interactive storytelling experience’.
Mills And Boon : Transmedia Publishing : Social Storytelling
Luxottica and Google join forces on Glass eyewear

Big Ideas

Luxottica and Google join forces on Glass eyewear

The Italian eyewear maker will design and distribute Google Glass.
The Convergence Economy : Google Glass : Luxottica
Start-up launches shaving kit for black men

Big Ideas

Start-up launches shaving kit for black men

Walker & Company is a Silicon Valley start-up that focuses on creating products that address the unique needs of African Americans.
Bevel : Beauty Futures : Male Grooming
The Athena way: Ideas for the modern woman

Daily Signals

The Athena way: Ideas for the modern woman

The Athena Woman has had quite a year. But she’s not one to flop on the sofa and start downing the egg nog.
Boozette Brands : Re-enlightenment Rising : Mantasy
Fashion reaction: Dress responds to sonic stimuli

Daily Signals

Fashion reaction: Dress responds to sonic stimuli

New York – Fashion designer Ying Gao is showing Incertitudes, an experimental dress that reacts to sound, at the Opening Ceremony By The Water pop-...
New York : Montreal : Ying Gao
Culinary craft: Sarzi writes a recipe for London Design Festival

Daily Signals

Culinary craft: Sarzi writes a recipe for London Design Festival

London – LS:N Global paid a visit to food designer Jacopo Sarzi’s studio to get an insider’s view of what he is cooking up for September’s London D...
Traditional : Food Art : Low Tech
Concoction

Design Directions

Concoction

When you think of the word ‘bespoke’, it is perhaps the luxurious world of Savile Row tailoring that springs to mind, but increasingly beauty brand...
Fragrance : Haircare : Shampoo
US Generation I kids influence what parents buy

Big Ideas

US Generation I kids influence what parents buy

US Generation I kids influence what parents buy
Television : Tv : Advice
Spanish cut back to save on household costs

Big Ideas

Spanish cut back to save on household costs

Spanish cut back to save on household costs
Recession : Families : Euro
Next stop Mumbai for the BMW Guggenheim Lab

Big Ideas

Next stop Mumbai for the BMW Guggenheim Lab

Next stop Mumbai for the BMW Guggenheim Lab
BMW : Guggenheim : Lab
Asia pacific set to top ad market by 2014

Big Ideas

Asia pacific set to top ad market by 2014

Asia pacific set to top ad market by 2014
Asia Pacific : Advertising : Revenues
LuluLemon opens dance class and shopping club

Big Ideas

LuluLemon opens dance class and shopping club

LuluLemon opens dance class and shopping club
Sportswear : Ivviva : Lululemon
Fanado gives music fans quality time with idols

Big Ideas

Fanado gives music fans quality time with idols

Fanado gives music fans quality time with idols
Fanago : Music : Fans
Livehoods puts check-in locations on the map

Big Ideas

Livehoods puts check-in locations on the map

Livehoods puts check-in locations on the map
Livehoods : Digital : Map
IHG adopts an Even approach to staying healthy

Big Ideas

IHG adopts an Even approach to staying healthy

IHG adopts an Even approach to staying healthy
Intercontinental Hotels Group : Spa : Wellness
Heady brew: Network Evening enters the spirit

Daily Signals

Heady brew: Network Evening enters the spirit

London – LS:N Global’s Drinks Network Evening went down nicely last night, as expert speakers decanted some key trends and insights from the bevera...
Immersive : Pharmaceutical : Ginseng
Detroit Autoshow Review 2012

Big Ideas

Detroit Autoshow Review 2012

The 2012 North American International Auto Show, or Detroit Auto Show, closed its doors on 23 January in upbeat mood, reflecting an industry with r...
Cars : Automobile : Lexus
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