'Branding'

Rise in African middle class creates mobile boom

Big Ideas

Rise in African middle class creates mobile boom

Rise in African middle class creates mobile boom
Mobile Phones : Bharti Airtel : Pyramid Research
Clicks and bricks merge for Christmas pop-up stores

Big Ideas

Clicks and bricks merge for Christmas pop-up stores

Clicks and bricks merge for Christmas pop-up stores
Holiday : Christmas : Pop-up
World Retail Congress preview

Big Ideas

World Retail Congress preview

Berlin – Consumers and their relationship with digital shopping channels will be the focus of this year’s World Retail Congress (WRC) in Berlin, wh...
Internet : Berlin : Experience
Ford drivers in SYNC with online music service

Big Ideas

Ford drivers in SYNC with online music service

Ford drivers in SYNC with online music service
Online Music : Hackers : Hackathon
Ocado gives window shopping a mobile twist

Big Ideas

Ocado gives window shopping a mobile twist

Ocado gives window shopping a mobile twist
Virtual Shopping : Barcodes : Shopping App
Cyclists could put UK on the road to recovery

Big Ideas

Cyclists could put UK on the road to recovery

Cyclists could put UK on the road to recovery
Congestion : Pollution : UK Economy
Gap goes behind the jeans with in-store videos

Big Ideas

Gap goes behind the jeans with in-store videos

Gap goes behind the jeans with in-store videos
Brand History : Viral Videos : Video Sharing
Mark Paton and Caz Hildebrand : Crafting brand narratives

Viewpoints

Mark Paton and Caz Hildebrand : Crafting brand narratives

Here Design co-founders Caz Hildebrand and Mark Paton talks about crafting brand narratives.  
Here Design : Caz Hildebrand : Mark Paton
Think Blue campaign sets players on eco trip

Big Ideas

Think Blue campaign sets players on eco trip

Think Blue campaign sets players on eco trip
Virtual Experience : Carbon Footprint : Fuel
Internet holds sway among Shanghai shoppers

Big Ideas

Internet holds sway among Shanghai shoppers

Internet holds sway among Shanghai shoppers
Cosmetics : Influence : Peer-to-peer
Puma takes new step on environmental impact

Big Ideas

Puma takes new step on environmental impact

Puma takes new step on environmental impact
Puma : Carbon Footprint : Eco Friendly
M&S finds a new recipe for success in Paris

Big Ideas

M&S finds a new recipe for success in Paris

M&S finds a new recipe for success in Paris
Convenience Food : M&S : Just Nots
Foursquare opens up its Venues to other apps

Big Ideas

Foursquare opens up its Venues to other apps

Foursquare opens up its Venues to other apps
Platform : Check-in : Foursquare
Having a blast: Chanel releases fun promo

Daily Signals

Having a blast: Chanel releases fun promo

Having a blast: Chanel releases fun promo
Faction Marketing : Character Brands : Luxury
Snow bound: Monocle newspaper scales new heights

Daily Signals

Snow bound: Monocle newspaper scales new heights

Snow bound: Monocle newspaper scales new heights
Mediterraneo : Monocle : Snow
Nostalgic Drinks

Micro Trends

Nostalgic Drinks

In times of economic uncertainty, consumers seek value and quality. In the fields of packaging and design we have already seen how consumers are re...
Bar : KŒken : Alcholo
Pet passions: Insurance close to your heart

Daily Signals

Pet passions: Insurance close to your heart

Pet passions: Insurance close to your heart
Folksam : Sweden : Insurance
ASOS builds a digital network to drive sales

Big Ideas

ASOS builds a digital network to drive sales

ASOS builds a digital network to drive sales
Asos : E-commerce : Asos Marketplace
The ROPO effect

Big Ideas

The ROPO effect

The ROPO effect
E-commerce : ROPO : Research Online Purchase Offline
Tour de force: Dunhill’s journey of discovery

Daily Signals

Tour de force: Dunhill’s journey of discovery

Tour de force: Dunhill’s journey of discovery
Dunhill : Black Tomato : Paris
Luxury spending by top earners set to fall

Big Ideas

Luxury spending by top earners set to fall

Luxury spending by top earners set to fall
Recession : Less : Cutting-back
Reward scheme can kick-start a shopping trip

Big Ideas

Reward scheme can kick-start a shopping trip

Reward scheme can kick-start a shopping trip
Shopkick : LBS : Location
Drenched: Drinks brand sets juicy challenge

Daily Signals

Drenched: Drinks brand sets juicy challenge

Drenched: Drinks brand sets juicy challenge
Bristol : Beverages : Touchscreen
Speak easy: TalkTalk shows its experience

Daily Signals

Speak easy: TalkTalk shows its experience

Speak easy: TalkTalk shows its experience
 Showroom : London : Conviviality Culture
Box set: Planting the seeds of a green life

Daily Signals

Box set: Planting the seeds of a green life

Box set: Planting the seeds of a green life
Rurban : Rurban Revolution : The Life Box
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