'Branding'

Surrounded by synths

News

Surrounded by synths

UK – The lines between reality and fantasy are blurred in Channel 4’s new ad campaign for Humans.
Faction Marketing : Channel 4 : Humans
Super-sweet 18

Big Ideas

Super-sweet 18

Italy – Teenagers are set to receive a €500 culture bonus from the government.
18app : The Learning Economy : Youth
Driving force

Big Ideas

Driving force

Singapore – Delphi is testing a fleet of self-driving cars in collaboration with the Land Transport Authority.
Delphi : Driverless Futures : Singapore
Making the Switch

News

Making the Switch

London – The Tate Modern has released an interactive video exploring the building’s past and future.
Tate Modern : States Of Matter : Marketing
Slam dunk

Big Ideas

Slam dunk

US – The NBA has launched a Facebook Messenger chatbot to curate playoff content for fans.
NBA : Facebook Messenger : Chatbots
Clerkenwell Design Week 2016: Work to live

News

Clerkenwell Design Week 2016: Work to live

London – The workplace of the future will provide the tools to work anywhere, says Airbnb’s Aaron Taylor Harvey.
Clerkenwell Design Week 2016 : Airbnb : Workplace
What’s next?

Big Ideas

What’s next?

Global – Google has revealed its vision for ubiquitous virtual reality and smart search typing at I/O 2016.
Google : I/O 2016 : The Dawn Of The Mega-systems
Waste not, want not

Big Ideas

Waste not, want not

Copenhagen – Charity DanChurchAid has opened WeFood, Denmark’s first food surplus supermarket.
​Copenhagen : WeFood : Sustainability
It’s a kind of magic

Big Ideas

It’s a kind of magic

Shanghai – Visitors to Disney’s new Shanghai park will be able to use their smartphones to access rides and attractions rather than the MagicBands ...
Disney : Theme Parks : Wristbands
LDF Network Evening 2015: Emily Johnson

News

LDF Network Evening 2015: Emily Johnson

London – We caught up with 1882 Ltd founder Emily Johnson to talk about craft in the age of anti-authenticity.
1882 Ltd. : Emily Johnson : Beyond Borders
Backseat book

Big Ideas

Backseat book

New York – Uber has launched its own in-car magazine for New York Fashion Week.
Uber : Arriving Now : NYFW 2015
Goodbye ads

Big Ideas

Goodbye ads

Global – Adieu is an ad blocker with a conscience, ridding websites of obtrusive banners without damaging the revenue of content-creators.
Adieu : Ad Blocker : Sustainability
Always on demand

Big Ideas

Always on demand

US – On-demand marketplaces such as Uber and Airbnb are expected to grow by 57% by 2020, according to new figures.
Airbnb : Uber : The Sharing Economy
Listen in

Big Ideas

Listen in

UK – Online retailer ASOS has launched a new weekly podcast called My Big Idea, which features a series of inspirational female speakers. The 13-e...
ASOS : Podcast : The Athena Woman
Deal or no deal

Big Ideas

Deal or no deal

Paris – Petit h, the research arm of luxury fashion brand Hermès, is inviting customers to take a leap of faith and buy one of its mystery boxes.
Hermés : Petit H : Mystery Box
International Liberty

Big Ideas

International Liberty

London – Luxury department store retailer Liberty has announced plans to expand overseas by opening in international department stores.
Safety by Samsung

News

Safety by Samsung

Argentina – Samsung has previewed new technology that will make overtaking cars a safer endeavour.
Life-saving Campaigns : Samsung : Argentina
Stick with it

Big Ideas

Stick with it

London – Television still has a big part to play in advertising, despite the rise of internet tv subscriptions and other digital media, says the la...
MarketShare : IHS : Advertising
Scrub up

News

Scrub up

South Africa – Motion tracking has been used to create an engaging, interactive advert – for a washing detergent
Skip Detergent : Luis Cerveró : Interactive Video
Gendered retail

Big Ideas

Gendered retail

US – A new report from Bronto Software reveals that men shop online during the week more than women.
Gendered Shopping : Shopping Habits : Spending Habits
Australia’s Seniorpreneurs

Big Ideas

Australia’s Seniorpreneurs

New research from the International Journal of Organizational Innovation takes an in-depth look at the rise of the senior entrepreneur in Australia.
Seniorpreneurs : Australia : International Journal Of Organizational Innovation
UK to become Europe’s leading luxury goods destination by 2018

Big Ideas

UK to become Europe’s leading luxury goods destination by 2018

The UK is expected to become Europe’s biggest luxury goods destination by 2018 ahead of Italy, France and Germany.
UK : Luxury Destination : Luxury Futures
Pick and mix: Music video where viewers can pick the outfits

News

Pick and mix: Music video where viewers can pick the outfits

London – Online retailer ASOS has collaborated with girl band JUCE for an interactive YouTube video enabling viewers to pick the colours of th...
Asos : YouTube : Transmedia Music Videos
Michael Jary: Amazon is not invincible

Viewpoints

Michael Jary: Amazon is not invincible

Amazon's dominance is not a given, says Michael Jary, partner at OC&C Strategy Consultants.
Retail : Amazon : World Retail Congress 2014
Salad tastes better when arranged artfully, says study

Big Ideas

Salad tastes better when arranged artfully, says study

Food arranged to resemble a work of art tastes better to diners than neatly presented ingredients simply piled on a plate, according to ...
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