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'branding'
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Andy Millns: The dawn of the VR revolution
Andy Millns, co-founder and creative director of production company Inition, explains the great potential of Oculus Rift for brands.
Luxury Retail
:
Oculus Rift
:
Virtual Reality
Big Ideas
Jacket improves blood circulation and cell recovery
Men’s performance clothing company ISAORA has launched the Microlight IR Down Jacket that converts body heat into infrared energy.
Isaora
:
Microlight IR Down Jacket
:
ThermaDown
News
Under attack: Sportswear advert uses tweets to send empowering message
US – Sportswear brand Under Armour’s new campaign video stars model Gisele Bündchen hitting a punch bag while real-time negative comments made on s...
Under Armour
:
Gisele Bundchen
:
The Athena Woman
News
Roll up: Nike SB creates Aztec-inspired haven for skateboarders
Nike SB, the skateboarding subsidiary of Nike, has collaborated with the Mexico City government to build the Templo Mayor, the first free street ...
Nike
:
Nike SB
:
Templo Mayor
Viewpoints
David Walker-Smith: Selling to fifty-plus women
Fenwick's managing director on a luxury retail strategy for selling to FABs.
Fenwick Of Bond Street
:
FABs
:
David Walker-Smith
News
Cup cake: Smart Vessyl knows what you're drinking
US – The ubiquitous, everyday cup has been turned into an ingenious smart computer device.
Yves Béhar
:
Internet Of Things
:
Connected Devices
News
Winning formula: Stylists design new haircare range
US – Three expert hair stylists have launched a new vegan haircare range, R+Co, which mixes clever product formulations and Tumblr-style packaging ...
Haircare
:
Packaging
:
Design
Big Ideas
Google’s new platform is ‘Android for wearables’
US – Google has created an operating system for smartwatches.
Google
:
Android
:
Wearable Technology
Big Ideas
Collaborative economy set to whip brands into shape
More people are choosing to share between themselves
Collaborative Consumption
:
Patagonia
:
EBay
Viewpoints
Cesar Montes: Awareness to Activation
Geometry Global chief strategy officer Cesar Montes talks about awareness to activation.
Cesar Montes
:
Geometry Global
:
Activation
News
Volcanic geometry: Industrial club opens in Paris
Paris – A new nightclub has opened in the revitalised Gare d’Austerlitz district of Paris with a clear Industrial Futurism aesthetic.
Nightclub
:
Industrial
:
Geometric
Big Ideas
More solo drivers in UK as transport patterns change
More solo drivers in UK as transport patterns change
Transport
:
Ride Sharing
:
ONS
News
All wrapped up: Café brand identity focuses on the details
West Stockbridge, Massachusetts – Located in an historic railway station, café No Six Depot needed a brand identity that referenced its location wh...
Coffee
:
Small Batch
:
Athena Woman
News
Style guide: Fashion brand has fun with Man-uals
London – Online retailer Oki-Ni features a regular Styled editorial that invites different people in the fashion industry to put together inspirati...
Menaissance
:
Agi & Sam
:
Guide
News
House hunting: Artist makes online tour with GIFs
New York – A new exhibition by digital artist Tom Hancocks invites viewers to take a virtual tour of a house animated by GIFs.
Architecture
:
Online Gallery
:
Digital Tour
News
Liquid light: Making greetings cards in a flash
London – Bare Conductive, a company that makes electrical paint, has released new products aimed at children.
Interactive
:
Bare Conductive
:
Greetings Cards
News
Mixed spice: Exhibition to explore scent of pepper
London – For the 2013 London Design Festival, event production company and designer platform DesignMarketo is hosting a multi-sensory exhibition in...
Interactive
:
Immersive Dining
:
Olfactory
Big Ideas
Jay-Z and Samsung fall victim to Anarconomy Decade
Jay-Z and Samsung fall victim to Anarconomy Decade
Piracy
:
Album Launch
:
Hip Hop
News
Jolly good sport: S&H Athletics offers vintage look
New York – Fashion label Shipley & Halmos is to launch a new diffusion line and blog inspired by retro sportswear.
Sport
:
Bogs
:
Athleticswear
Big Ideas
Sainsbury's to launch own-brand cosmetics range
Sainsbury's to launch own-brand cosmetics range
Cosmetics
:
Discount Beauty
:
Own Brand Cosmetics
Big Ideas
Facebook is losing its appeal among young people
Facebook is losing its appeal among young people
Google
:
Education Database
:
Google Plus
News
Lost and Found: Magazine archives photos on Tumblr
US – National Geographic is bringing its rich heritage to new audiences with its Found curated Tumblr site.
Website
:
National Geographic Society
:
Austrian Lipizann
News
Home from home: Hotel suite for business in comfort
London – From soulless boardrooms to the omnipresent flip chart, the business meeting can be a dull affair. London’s Hoxton Hotel hopes to cha...
Bar
:
Hoxton Hotel
:
Conviviality Culture
Big Ideas
US luxury more about experience as economy heals
US luxury more about experience as economy heals
Experiences
:
High Net Worths
:
Status Symbols
News
Starter's orders: Sport-friendly bodycare launched
London – A group of four amateur marathon runners has launched Fisix, a Spanish line of unisex bodycare products designed specifically for ath...
Sport
:
Bodycare
:
Athletes
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