LS:N Global

Daily Signals

Ikea partners with Tom Dixon to rethink urban farming

Ikea is teasing a forthcoming urban farming project that encourages individuals in cities to grow their own food.

Food : Interiors : Future Home

Daily Signals

Libresse unashamedly celebrates the female vulva

A new ad by the feminine hygiene company is encouraging women and girls to feel more confident about their vulvas.

Beauty : Wellness : Advertising

Daily Signals

Biomega’s new EV reimagines urban mobility

Danish bicycle brand Biomega has launched its first four-wheel electric vehicle, named SIN.

Automotive : Mobility : Electric Cars

Daily Signals

Thought-starter: Will a simple blood test shape our future diets?

Neil Grimmer, the founder of Habit, believes brands must not cut costs at the scientific testing stage, but instead drive down prices through econo...

Food : Health : Nutrition

Daily Signals

Thought-starter: Will climate change affect what we drink?

As climate change affects where ingredients are grown and consumers demand more local products, Tamara Hoogeweegen explores the brands challenging ...

Drinks : Whisky : Wine

Daily Signals

Zip by Premier Inn is a stripped-back budget hotel

The new hotel concept will offer travellers compact rooms for ultra-low prices.

Travel

Daily Signals

Ogilvy’s latest campaign wants to eliminate hair bias

The advertising agency partnered with World Afro Day to empower and transform the experience of women with afro hair.

Beauty : Culture : Inclusivity

Daily Signals

Thought-starter: Who are Generation Sensible?

They hate hangovers and sidestep sugar, but are today's youth really living clean, teetotal lives? Amplify brand director Krupali Cescau delves int...

Youth

Daily Signals

Uber wants to drive the future of bike-sharing

The ride-sharing platform has announced plans to shift its focus from cars to electric bikes and scooters for shorter journeys in cities.

The Sharing Economy : Auto : Uber

Daily Signals

The New York Public Library debuts Insta-story novels

In collaboration with creative agency Mother, The New York Public Library has launched celebrated novels in the form of Instagram stories.

Media : Literature : Social Media

Daily Signals

Hello.me addresses the side-effects of birth control

Women’s health start-up Hello.me has launched its first product, a supplement designed to replenish the essential nutrients depleted by taking the ...

Health : Wellness : Hormones

Daily Signals

In-store assistants now offer digital advice at Saks Fifth Avenue

US – The fashion department store retailer has employed 170 digital advisers to fulfil customers’ specific styling needs.

Fashion : Retail : Digital

Daily Signals

An energy drink powered by matcha

New York – MatchaBar has released the first sparkling matcha energy drink in a bid to disrupt the market.

Drinks : Energy Drink : Health

Daily Signals

Thought-starter: Can AI drive more mindful fashion purchases?

Hasna Kourda, co-founder of the Save Your Wardrobe app, explains why digitising our wardrobes will help to streamline our consumption of fashion.

Fashion : Technology : Culture

Big Ideas

Brand Innovation Debrief: Sephora

With the opening of its largest flagship store in Manhattan in 2017 and a host of new initiatives, Sephora shows how to get beauty retail right.

Beauty : Retail : Youth

Daily Signals

Future Forecast: Health & Wellness in 2018

Inclusivity will trump privilege, with widespread wellness communities becoming deeply embedded into the fabric of cities.

Health : Wellness : Fitness

Big Ideas

Trump fuels change in Hispanic spending

US – The presidential stance on immigration has led to a reluctance to spend among Hispanic consumers.

Finance : Retail : Food

Big Ideas

State of repair

US – A growing number of US states are seeking legislation to enable consumers to repair certain electronic devices.

Whole-system Thinking : Electronics : Sustainability

Micro Trends

Work Zones

Concentration is the new concern for designers of open-plan offices, as playful features and vibrant décor are vetoed in favour of modest int...

Workplace Futures : Focus : Co-working

Big Ideas

Olympic treatment

London – Performance Team is a new training camp that offers athletes the opportunity to be treated like Olympians.

Performance Team : Fitness : The Optimised Self

Viewpoints

Charles Nduka: Emteq

Why tracking users’ emotions is crucial to the success of virtual reality.

Emteq : Virtual Reality : Emotion Tracking

Big Ideas

Whisky’s ruin

UK – Domestic sales of gin are forecast to outpace those of whisky by 2020.

Gin : Whisky : Sipping

Big Ideas

Brain-cation

London – The Corinthia Hotel has launched a neuroscience residency to help its guests to fight the negative effects of travelling.

The Corinthia Hotel : Brain Power Residential Package : Brain Power

Big Ideas

Auto assistants

Germany – Mini has launched a personal mobility assistant that provides comprehensive travel advice to drivers.

MINI : Personal Appsistants : Mini Connected

Big Ideas

Drinks on demand

UK – Heineken has launched a new partnership with Deliveroo that aims to bridge the gap between the bar, the off-licence and the home.

Heineken : Deliveroo : Convenience Culture

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