'branding'

Intrusive thoughts and garbage-throwing

News

Intrusive thoughts and garbage-throwing

Milan Fashion Week, from 20–26 February 2024, started with a bang with Diesel, which invited guests to a Zoom call where hundreds of fans from all ...
Luxury : Fashion : Design
Mastercard’s tactile update improves card accessibility

News

Mastercard’s tactile update improves card accessibility

In a bid to expand its inclusivity efforts, the financial services company is introducing an accessible card standard to support blind and partiall...
Design : Health & Wellness : Finance
Why internal culture is crucial for business success

Viewpoints

Why internal culture is crucial for business success

Businesses are swapping productivity and peak performance for a culture of connection, belonging and resilience as key metrics of their success.
Workplace : Society : Evolving Demographics
TikTok’s fashion collection proves its influence

News

TikTok’s fashion collection proves its influence

Fashion brand Pomelo has collaborated with the short-form video app to create a limited-edition streetwear line.
Fashion : Social Media : Online Shopping
Should we be sceptical about superfoods?

Viewpoints

Should we be sceptical about superfoods?

Author and professor of nutrition Marion Nestle sheds light on the manipulative marketing techniques that food brands are borrowing from the tobacc...
Food : Marketing : Health
The future of airport retail is hyper-personalisation

Viewpoints

The future of airport retail is hyper-personalisation

With vast amounts of passenger data tied up in boarding passes, let’s use it to transform the airport retail experience, says Lee Carroll, interact...
Airport Retail : Duty Free : Customer Data
How will electric vehicles change the forecourt?

Viewpoints

How will electric vehicles change the forecourt?

The increased dwell time needed to charge an EV presents a new opportunity for the retail and hospitality industries.
Automotive : Retail : Food And Drink
Listening clubs

Micro Trends

Listening clubs

Listening clubs offer new spaces for consumers who want a meditative, considered approach to music appreciation.
Music : Streaming : Retail
A 3D-printed car

News

A 3D-printed car

Phoenix – Automotive company Local Motors is on a fast track to developing the world’s first production 3D-printed car. 
Local Motors : Automotive : The Immortal Brand
Colonel’s story

News

Colonel’s story

London – KFC’s iconic Colonel Sanders has made his return for the brand’s 75th anniversary.
KFC : Wieden+Kennedy : Colonel Sanders
Algorithm Tourism

Micro Trends

Algorithm Tourism

Re-igniting the thrill of booking a trip, the travel industry is transforming Big Data and algorithms into playful and stylised destination solutions
Algorithms : Tourism : Big Friendly Data
The Just Nots

Trend Tracker

The Just Nots

Meet the Just Nots, first identified by LS:N Global in 2011. They pay their taxes, work hard and do all the right things. But from Leicester to...
Squeezed Middle : Low Income : Middle Income
DNA Me

Micro Trends

DNA Me

Beauty consumers increasingly want personalisation, which means that more and more of them are willing to hand over their DNA in exchange for produ...
DNA : Geneu : U+
The Age of the Long Near

News

The Age of the Long Near

South Bank, London – Hundreds of delegates from around the world gathered yesterday at London’s Purcell Room for LS:N Global’s Spring/Summer 2015&n...
The Age Of The Long Near : Queen Elizabeth Centre : Trend Briefing S/S 15
 Playing Patience

Micro Trends

Playing Patience

Brands are making consumers wait, to enhance the pleasure in unveiling. 
Delta Airlines : Frustration Marketing : Marina Abramovic
Going to extremes: If LS:N Global made… a luxury experience

News

Going to extremes: If LS:N Global made… a luxury experience

LS:N Global’s luxury experience would transport guests into a realm of fantasy and narrative extremes.
Luxury Matrix : Immersive Theatre : The Polarity Paradox
Art-spitality

Micro Trends

Art-spitality

In the post-Airbnb economy, artists are engaging with evolving ideas of home and temporary lodging, using hospitality itself as a medium.
AirBnB : Venice Biennale : Art
Cannes Lions 2014: Winners in Mobile, Media and Outdoor categories

Big Ideas

Cannes Lions 2014: Winners in Mobile, Media and Outdoor categories

Awards were announced on Tuesday 17 June for the Mobile, Media and Outdoor categories. 
Cannes Lions 2014 : Advertising : Outdoor Advertising
Clean and green: Urban refill stations for eco products

News

Clean and green: Urban refill stations for eco products

Brooklyn – Brooklyn-based brand Common Good has found a squeaky clean solution for consumers looking to avoid plastic waste.
Luxury : Eco-Friendly : Environment
Menswear brands open shops with stories to tell

Big Ideas

Menswear brands open shops with stories to tell

A retail analysis of the latest menswear stores opening that appeal to the Re-Con Man.
J Crew : Lamb's Conduit Street : Aether
Men's skincare brand targets urban professionals

Big Ideas

Men's skincare brand targets urban professionals

Men’s skincare brand targets urban professionals
Packaging : Anti-Aging : Mazorin
Local twist: Designers of the Future on location

News

Local twist: Designers of the Future on location

Basel – The W Hotels Group launched an update of its young designers collaboration project at Design Miami/ Basel this week. The brand has giv...
Hotel : Millennial : Seung-Yong Song
Recession-hit Greek consumers take up cycling

Big Ideas

Recession-hit Greek consumers take up cycling

Recession-hit Greek consumers take up cycling
Automotive : Athens Bicycle Club : Pedal Power
Sounds of the City

Micro Trends

Sounds of the City

Near-silent motion was initially seen as a wholly positive attribute of the new wave of electric vehicles (EVs) in lessening the aural impact of tr...
Electric Vehicles : Cars : Transport
Shades of fame: Ray-Ban turns fans into legends

News

Shades of fame: Ray-Ban turns fans into legends

Shades of fame: Ray-Ban turns fans into legends
Design : Foursquare : Social Networks
Loading...
You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN