LS:N Global

Viewpoints

Bertrand Pellegrin : Retailing for the contemporary male

Brand consultant and author Bertrand Pellegrin talks about retail for the contemporary male.

Bertrand Pellegrin : Re-Con Man : New Millennial

Viewpoints

Athena Woman vs Re-con Man

Netherlands : Sexuality : Battle Of The Sexes

Daily Signals

Clean and simple: A grooming range for Re-con Man

Barto, Pennsylvania – Crux Supply Co knows that men don’t want to spend a long time searching for grooming products. They want understated simplici...

Branding : Masculine : No-Bollocks Boutique

Daily Signals

Male order: Treat the Re-con Man in your life

Recalibrating, recontextualising, reconstituting – phew! Re-con Man has had quite a year adjusting to all of that female empowerment, not to mentio...

Alpha Snacks : Man-venture : Adventure

Daily Signals

Cycle on: Showroom is plain and simple for Re-Con man

Showroom : Bike : Practical

Daily Signals

Thug life: Trailer for cookbook advertises some mean healthy recipes

California – A new recipe book that encourages people to eat healthy, plant-based foods, has been released. The Thug Kitchen Cookbook com...

Thug Kitchen : Thug Kitchen Cookbook : YouTube Video

Daily Signals

Fatherly advice: Ad embraces the many sides of being a dad

Toronto – In television advertisements for grocery staples, it is rare for dads to make an appearance – and if they do, they sometimes come across ...

Dads 2.0 : Fatherhood : Canada

Daily Signals

By the book: An innovative recipe for Brazilian cooking

Brazil – Brazilian cookware brand Tramontina has published a cookbook. There is nothing unusual about that except in this cookbook you can cook w...

Transformative Packaging : Brazil : JWT Brazil

Big Ideas

Almost half of young European adults live with their parents

An EU study shows the scale of the phenomenon in Europe.

Millennials : UK : Recession

Daily Signals

Magic moments

US – Mainstream men’s fragrance brand Axe has finally ditched its passé babe-magnet ads with a more modern depiction of diversified male beauty.

Male Beauty : Neutral Culture : Recon Man

Daily Signals

Northern exposure: Skateboarders put Element apparel to the test

Spitsbergen, Norway – Some 660 miles from the North Pole, on the island of Spitsbergen, is the world’s most northern skate ramp. Skateboard and app...

Nature : Spitsbergen : Man-Venturist

Big Ideas

Brawn is beautiful

London – IMG Models has announced the launch of Brawn, its plus-size division for men.

IMG : Brawn : Dressman

Big Ideas

Attitudes to employment and loyalty are changing among US Millennials

A recent study into US Millennials’ roles and priorities in the workplace reveals changing attitudes towards company loyalty.

Millennial Workforce : Company Loyalty : Bleisure

Big Ideas

New job search tool matches applicants with company culture

Good.Co is a new job search tool that offers an alternative to scouring LinkedIn or Monster, and teaches you about yourself to help you find ...

Good.Co : Millennials : Jobs

Big Ideas

Number of American multi-generational households soars

A new study has found that the number of multi-generational households in America has doubled in the past 30 years.

Boomerang : Pew Research : United States

Big Ideas

Holt Renfrew opens men’s department store in Toronto

Canadian luxury department store chain Holt Renfrew has opened a 16,500-square-feet retail space for men.

Luxury : Department Store : Menswear

Big Ideas

Lululemon plans menswear store in New York

Activewear brand Lululemon will open its first stand-alone men’s store in Soho, New York.

Lululemon Athletica : New York : Menswear

Big Ideas

Mobile addiction on the rise among women

Mobile addiction is on the rise, and it is growing fastest among middle-aged mothers.

Mobile : Smartphones : Digital Futures

Daily Signals

Magazine for dads

Warsaw – The conscious dad takes centre stage in new magazine Fathers.

Fathers Quarterly : Magazine : Golden Brown

Daily Signals

Boys only: Luxury retail space merges art and retail for men

Los Angeles – Please Do Not Enter has landed in downtown Los Angeles, offering the luxury-minded man a place in which to indulge in progressive re...

Luxury Retail : Men's Retail : Los Angeles

Big Ideas

Poler curates camping products by adventure

Pop Up : Poler : Context

Daily Signals

Question of style: Mayor boosts London’s menswear

London – The Mayor of London has launched a campaign celebrating the city’s pioneering menswear designers.

Mayor : London : Menswear

Daily Signals

Juiced up: Opening Ceremony caters for men's wellness

New York – Cold-pressed, locally sourced juice company Heartbeet Juicery has opened a location in the newly remodelled Opening Ceremony men’s store...

New York : Pop Up : Juice

Daily Signals

Drink local: Field Notes' memo to beer-drinkers

Chicago – Field Notes, the brand of minimalist notebooks, has released its 20th run of limited-edition Field Notes Colors notebooks, this time insp...

Chicago : Boozer Evangelist : Jim Coudal

Big Ideas

Selfridges asks ‘what does beauty mean?’

Selfridges is asking consumers what beauty means with a store-wide campaign.

Selfridges : Department Stores : The Beauty Project

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