're-con man'

Extreme fashion: Triathlon inspires menswear designer

Daily Signals

Extreme fashion: Triathlon inspires menswear designer

Milan – Belgian fashion designer Dirk Bikkembergs presented a Body Temples-inspired menswear collection at Men's Fashion Week Milan.
Dirk Bikkembergs : Milan : Mens Fashion Week
City’s leading lights

Daily Signals

City’s leading lights

Los Angeles – Clothing and accessories brand Everlane’s new take on radical transparency is putting conscious consumerism centre stage.
Everlane : T-shirts : Transparent City
Strip show: Boozer rebrands for modern men

Daily Signals

Strip show: Boozer rebrands for modern men

Sydney – Notorious Sydney pub The Oxford Tavern has exchanged strippers for aubergine schnitzels as it cleans up its act to suit the new generatio...
Save Our Boozers : Drink’n’Dine : Sydney
Milan Men's Fashion Week A/W 14

Design Directions

Milan Men's Fashion Week A/W 14

The institutional support system was explored during this year’s Milan Fashion Week, and a new, sombre take on an LS:N Global trend was also on show.
Dsquared2 : Vivienne Westwood : Z Zegna
Paris Safari

Micro Trends

Paris Safari

Paris has a rich past, but it continually strives to be a city of the future.
The Lab Store : Nano By Ora-ïto : Huygens
Frankfurt Safari

Micro Trends

Frankfurt Safari

Big finance and grand cultural ambitions are propelling Frankfurt onto the world stage.
Greentopias : Bauhaus Boom : Home From Home Hotels
Global Beauty Market 2016: Part 2

Markets

Global Beauty Market 2016: Part 2

In part two of our Global Beauty Market, we examine the changing cultural attitudes that are giving men even more permission to care about their lo...
Scents : Fragrance : Natural Beauty
Celebrity Me-brands: It’s Not All Good

Viewpoints

Celebrity Me-brands: It’s Not All Good

The business struggles of Gwyneth Paltrow’s site Goop shows that celebrity lifestyle brands are not a sure bet. 
VIPeers : Gwyneth Paltrow : Lifestyle Blogs
San Francisco Safari

Micro Trends

San Francisco Safari

Rapid wealth creation in the young and male-dominated technology sector has made San Francisco a testing ground for lifestyle innovations targete...
Men : Affluent : Silicon Valley
Neutral Culture

Macro Trends

Neutral Culture

Historically, race and gender have been the most divisive markers of identity. And while they are a foundation of mainstream culture, we are begi...
Neutral Culture : Diversity : LGBT
LifeTools

Design Directions

LifeTools

Smart brands have been tapping into Millennial uncertainty by teaching their male consumers Re-con life lessons. Fashion retailer Un...
Uniqlo : HairDo : Lifetools
The Learning Economy

Macro Trends

The Learning Economy

Education has changed from an early-life to a life-long activity, but traditional institutions have failed to keep up with consumers. Bra...
Brand Educators : Lifelong Learning : Immortal Brand
The Athena Woman

Macro Trends

The Athena Woman

Meet the modern woman. Educated. Affluent. Confident. Optimistic. She will rise to the top of her company, or start her own. She embraces community...
The Athena Women : New Adventure Seekers : Reality Check Branding
London 2013 Safari

Micro Trends

London 2013 Safari

If energy, inspiration and an experimental attitude are what you are looking for, London has it in spades.
Selfridges : McQ : BeautyMART
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