LS:N Global

Big Ideas

Solar subscription

US – A clean energy start-up is applying the sharing economy model to renewable energy with a solar panel subscription scheme.

Arcadia Power : Whole-system Thinking : The Sharing Economy

Daily Signals

Lather up

Stockholm – Detergent and shoe care brand Tangent GC is expanding its remit with its first line of organic soap.

Natural Ingredients : Tangent GC : Gen Neutral

Big Ideas

Safety in numbers

Germany – In an industry first, several German car-makers will share live sensor data between their vehicles to improve safety.

Mapping : Brand Collaboration : Connected Cars

Big Ideas

Sleep and shop

US – Furniture brand West Elm is opening a range of boutique hotels to enable consumers to experience its products before they buy.

Hotel : West Elm : Explorium Retail

Big Ideas

Ladder of success

Manchester – The Lad Bible has launched a new scheme to hire 16-year-old apprentices.

The Lad Bible : Gen Viz : Cheif Influence Officers

Big Ideas

Gap transparency

US – Gap has emphasised the importance of transparency in manufacturing by releasing the names of its suppliers.

Gap Inc. : Transparency : Clothing Manufacturing

Viewpoints

Robert Newry: Arctic Shores

Why traditional psychometric tests are no longer fit for purpose.

Recruitment : The Learning Economy : Gen Viz

Markets

Placemaking Market

Waves of migration, economic boom and bust, and technological disruption continue to transform the physical, emotional and cultural landscapes of c...

Placemaking : Revelation Brands : Change Catalysts

Big Ideas

Transferrable targets

UK – Even in the digital age the importance of physical stores cannot be underestimated, according to new research.

Retail : Bricks-and-mortar : Total Retail

Daily Signals

Sound and emotion

Global – B&O Play has demonstrated the emotional connection that consumers have with music through the launch of its Beoplay H5 headphones.

Emotional Economy : Bang & Olufsen : B&O Play

Big Ideas

Family first

Global – Facebook’s new-look News Feed spells trouble for publishers.

Facebook : Publishers : Media Futures

Big Ideas

Broken promises

UK – Over 60,000 people have signed an online petition calling for a ban on misleading political ads.

Backlash Brands : Advertising Standards : Brexit

Big Ideas

Screenshot shopping

UK – Digital media company PopSugar has found a way to make Snapchat shoppable using emoji-based codes.

PopSugar : E-commerce : Emoticode

Daily Signals

Behind the curtain

Copenhagen – The Royal Danish Theatre reveals its inner sanctums in a new campaign by agency Wichmann/Schmidt.

Odyssey Of Creation : Wichmann/ Schmidt : Show Your Working

Daily Signals

Game for good

London – Sea Hero Quest is a multiplatform game designed to further the understanding of early onset dementia.

Brandstanding : Life-saving Campaigns : Smart Philanthropy

Design Directions

Act of Love

Condom manufacturer Sagami Original’s visual dictionary of courtship rituals is the first of its kind.

Sagami Original : Sagami Rubber : Condoms

Daily Signals

Out of the box

US – American sportswear brand Under Armour paradoxically encourages users to get away from technology in its advert for its latest product, the UA...

Under Armour : Wearable Tech : New Sports Heros

Daily Signals

Hunter headlines

London – In celebration of Hunter’s connection with music festivals, photographer and film-maker Elaine Constantine and digital artist Will Sweeney...

Hunter : Spring/summer 2016 : Headline Performance

Daily Signals

Arms race

Cupertino, California – Apple’s latest innovation is a 29-armed robot that deconstructs iPhones piece by piece.

Apple : Liam : Recycling

Daily Signals

Cute overload

Global – OKgrl is a new interactive platform for teenage girls that breaks all of the traditional rules of publishing.

OKgrl : Fashion : Netstalgia

Big Ideas

CES 2016: Stick-on beauty

Global – L’Oréal will increase its stake in wearables in 2016 after unveiling UV-sensitive transfer tattoo My UV Patch.

L'Oreal : My UV Patch : Skincare

Daily Signals

Christmas crackers

UK – As Christmas adverts were launched this week, LS:N Global has been busy sorting the best from the rest.

Christmas Adverts : Tesco : Harvey Nichols

Big Ideas

Sparks can fly

UK – Supermarket chain Marks & Spencer today launched its new loyalty scheme, Sparks, which rewards its most frequent customers with exclusive cont...

M&S : Sparks : Members Club

Big Ideas

Emotional response

Global – Facebook Reactions spells a new era for the like button and could prove a powerful new tool for retailers.

Facebook Reactions : Empathy : Analytics

Daily Signals

Unfollow your heroes

Global – Adidas is calling on fans to take the future of football into their own hands – or should that be their feet? – with its latest campaign.

Adidas : Create What's Next : Sport15

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