LS:N Global

Daily Signals

Stix bolsters access to emergency contraception

Amid fresh anger about abortion laws in America, healthcare start-up Stix has introduced an emergency contraception pill for £31 ($38, €36).

Daily Signals

Oatly wants EU schools to serve plant-based milks

The oat drink brand is encouraging European schools to switch from giving schoolchildren dairy milk to plant-based alternatives.

Youth : Food & Drink : Sustainability

Daily Signals

Gucci’s gaming academy nurtures new eSport stars

The luxury brand is expanding its efforts in the eSports sector with the launch of a global gaming academy.

Gaming : Media & Entertainment : Wellness

Daily Signals

Byredo’s diffuser is a meditation on sound

The fragrance brand has unveiled an experimental speaker-shaped fragrance diffuser that disperses scent using the same principles as audio amplific...

Fragrance : Perfume : Audio

Daily Signals

Comme des Garçons bottles wanderlust with ‘sunscreen’ perfume

With many people feeling starved of travel experiences, the luxury brand is capturing nostalgic summer scents in its experimental perfume launch.

Beauty : Travel & Hospitality : Sports & Leisure

Daily Signals

SK-II invites shoppers into a branded virtual city

The prestige skincare company has created a Tokyo-inspired digital city filled with branded experiences.

Retail : Digital City : Metaverse

Podcasts

Podcast: Henry Coutinho-Mason on Identifying the Trends that Matter

Long-time forecaster and entrepreneur Henry Coutinho-Mason discusses becoming director of content strategy at Founders Forum, Europe’s answer to SXSW.

Back To The F***ture : Henry Coutinho-Mason : Podcast

Daily Signals

The Trend: Alumni Incubators

Covid-19 threatened to create a ‘lost generation’ of students as they prepared to graduate into a world transformed by quarantine restrictions and ...

Youth : Workplace : Fashion

Viewpoints

Should we let kids play with Alexa?

Brands need to win the argument for voice-based interaction rather than being reactionary.

Digital : Education : Children

Viewpoints

Do we need a new social contract for consumer data?

GDPR represents an opportunity for brands to own the conversation around data rights, argue Rosamund Picton and Kourosh Newman-Zand.

Digital : Data : Social Media

Viewpoints

Can electric vehicles ever be sexy?

Why brands need to consider the cultural fallout of banning the internal combustion engine.

Automotive : Technology : Mobility

Daily Signals

Facebook tackles Silicon Valley housing crisis

Silicon Valley – The social media giant is giving back to the community with its proposal for a new affordable neighbourhood.

Architecture : Digital : Culture

Daily Signals

Cooperative craft

Brooklyn – Turner prize winner Assemble has re-imagined the future of the factory as a cooperative space.

A/D/O : Brand Educators : Brooklyn

Daily Signals

Fun and Missguided

London – Missguided has created a bricks-and-mortar store designed to appeal to the Snapchat generation.

Gen Viz : Bricks-and-Mortar : Missguided

Daily Signals

Philanthropic furniture

Norway – Ikea has created a replica Syrian home inside its flagship store to raise awareness of the refugee crisis.

Ikea : Brandstanding : Refugee Crisis

Daily Signals

Lynk up

China – Car manufacturer Geely has launched a new brand aimed at drivers looking to share their vehicles.

Ride-share Market : Lynk & Co : Geely

Daily Signals

I spy

Global – Epix has released an interactive 360-degree experience for the launch of tv series Berlin Station.

Berlin Station : Branded Content : 360 Degree Video

Daily Signals

Something in the air

San Francisco – Hangar 1 Vodka has worked with conservation group FogQuest to create a sustainably sourced vodka.

Fog Point : Vodka : Regenerative Consumption

Daily Signals

Adidas Runbase

Berlin – Adidas has opened a new health and wellness centre in the German capital.

Adidas : Sportswear : Berlin

Daily Signals

On tour

Global – BMW is celebrating its 100th birthday by examining what the next 100 years will look like for the auto industry.

BMW : Vision Next 100 : Klaus Froehlich

Daily Signals

A grande gesture

New York – Starbucks’ latest outpost looks to serve its community more than just a cup of coffee.

Conviviality Culture : Starbucks : Community

Big Ideas

Cosmoprof Worldwide Bologna 2016: Preview

This year's Cosmoprof highlighted key trends for 2016 and beyond from Wellness Rising to Halal Solutions.

Cosmoprof : Trade Show : Bologna

Daily Signals

Preview: Text Commerce

Global – Providing a respite from online and omnichannel, text commerce is a discreet and direct way for brands to chat and transact with customers.

Daily Signals

A cut above

Amsterdam – Fine cooking meets fine sculpting at The Roast Room, a unique meat-eating experience.

Amsterdam : The Roast Room : Michiel Deenik

Big Ideas

Push of a button

US – A new service from Amazon Prime may change the way we shop forever.

Amazon Dash : Amazon Prime : Amazon

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