Reality bites as US consumers accept a new deal and a new austerity

01 : 12 : 2008 Procter & Gamble : Olay : Target

If the last five years were about aspirational brands and premium product offers, the next five are set to push the value proposition in ways that are downwardly mobile and lacking ambition.

Reality bites as US consumers accept a new deal and a new austerity

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