'Branding'

IKEA’s discreet air purifier for healthy homes

Daily Signals

IKEA’s discreet air purifier for healthy homes

Homeware brand IKEA is making air purifiers more accessible for a wider range of consumers with its latest addition to its smart home range.
Sustainability : Retail : Technology
The Big Issue is bolstering next-gen journalism

Daily Signals

The Big Issue is bolstering next-gen journalism

The philanthropic, street-based publication is expanding its socially conscious efforts to support young people facing employment barriers in the m...
Youth : Media & Entertainment : Finance
Stat: Thai beauty consumers lack ingredient knowledge

Daily Signals

Stat: Thai beauty consumers lack ingredient knowledge

Research from Mintel reveals that there is a need for clearer beauty ingredient information in Thailand.
Stat : Statistic : Stats
Anya Hindmarch reinvigorates retail with experiential village

Daily Signals

Anya Hindmarch reinvigorates retail with experiential village

Luxury accessories brand Anya Hindmarch is opening a shopping village in London, opting for local over global expansion.
Retail : Luxury : Pop-up Stores
Stat: British beauty consumers are reluctant to shop sustainably

Daily Signals

Stat: British beauty consumers are reluctant to shop sustainably

According to a report by creative studio The Pull Agency, 87% of British beauty shoppers have never heard of the circular economy.
Retail : Sustainability : Beauty
Reddit’s five-second Super Bowl ad undercuts big brands

Daily Signals

Reddit’s five-second Super Bowl ad undercuts big brands

In the wake of GameStop, Reddit drew attention to the power of underdog communities in its five-second-long Super Bowl ad.
Advertising : Marketing : Tv
The Interview: Tackling racism in brands’ audio content

Daily Signals

The Interview: Tackling racism in brands’ audio content

After a year in which the Black Lives Matter movement stimulated brands to take action on systemic racism, we spoke to Steve Keller, sonic strategy...
Technology : Advertising : Audio
Freitag’s inside-out, DIY retail destination

Daily Signals

Freitag’s inside-out, DIY retail destination

Bags and accessories brand Freitag is taking an industrial-style approach to its Kyoto store, drawing inspiration from its Zurich-based logistics w...
Retail : Fashion : Flagship
A phone case system for simpler living

Daily Signals

A phone case system for simpler living

Nolii launches its first collection of multipurpose gadgets with the mission to create sustainable tech that improves the way we live, work and play.
Media And Entertainment : Technology : Sustainable Tech
The Trend: Community Commerce

Daily Signals

The Trend: Community Commerce

Retail monoliths are defined by the promise of convenience and a frictionless path to purchase, but this efficiency has come at the expense of enga...
Retail : Community Commerce : Open-source Stores
Outdoor Voices’ editorial content celebrates the outdoors

Daily Signals

Outdoor Voices’ editorial content celebrates the outdoors

The technical apparel brand has debuted an editorial platform dedicated to ‘informing, inspiring and providing an outlet for all things recreational’.
Travel : Leisure : Luxury
Lululemon lets consumers test-run fitness garments

Daily Signals

Lululemon lets consumers test-run fitness garments

The brand’s first experiential store is its largest to date and includes fitness studios, a meditation area and a café.
Health : Wellness : Retail
Shinola's first hotel is a shoppable space

Daily Signals

Shinola's first hotel is a shoppable space

The American lifestyle brand has opened the first Shinola Hotel in Detroit's downtown shopping district, combining elements of hospitality and reta...
Hospitality : Design : Furniture As A Service
Recess is a seltzer infused with CBD and adaptogens

Daily Signals

Recess is a seltzer infused with CBD and adaptogens

The soft drink company imagines a near future in which creatives find respite with CBD-infused beverages.
Drinks : CBD : Wellness
Claus Porto's sleek New York retail debut

Daily Signals

Claus Porto's sleek New York retail debut

The 131-year-old Portuguese beauty brand has enjoyed a resurgence in demand for its classic soaps.
Retail : Beauty : Claus Porto
The value of kerbside sanctuaries

Daily Signals

The value of kerbside sanctuaries

Lebanon – As brands look to increasingly co-opt our future city spaces, injecting unprecedented levels of sensory stimulation, many designers are r...
Design : Architecture : Infrastructure
Hospitality Fitness Market

Markets

Hospitality Fitness Market

Reluctant to abandon the fitness regimes that have become such an integral part of everyday life, gym enthusiasts are seeking hospitality experi...
Travel : Hospitality : Wellness
Doyenne’s streetwear promotes inclusivity in skateboarding

Daily Signals

Doyenne’s streetwear promotes inclusivity in skateboarding

The female-led skateboarding brand has launched its summer collection with the intention of expanding its audience beyond women.
Fashion : Youth : Wellness
Engineering biological packaging and addressing indoor pollution

Daily Signals

Engineering biological packaging and addressing indoor pollution

Roza Janusz’s innovation of alternative packaging, Velux rethinks education around pollution, Cartier encourages duty-free luxury purchases.
Food : Drinks : Fashion
Pricing Strategies:     Part 1

Markets

Pricing Strategies: Part 1

From price point activism to discounts based on demand, companies are embracing a more dynamic approach to pricing as a means of differentiating ...
Retail : Wellness : Drink
The US Air Force uses VR game to drive recruitment

Daily Signals

The US Air Force uses VR game to drive recruitment

US – Air Force Special Ops: Nightfall aims to tap into gamers’ speedy reaction times and sense of tactical awareness.
Digital : Advertising : Gaming
Form offers personalised haircare for curly-haired women

Daily Signals

Form offers personalised haircare for curly-haired women

California – The new line from Walker & Company comprises 10 products to optimise curls.
Beauty : Haircare : Retail
 Retailers should focus on womenswear to cut carbon emissions

Big Ideas

Retailers should focus on womenswear to cut carbon emissions

UK – Women’s dresses and jumpers have the most profound environmental impact because of the way they are produced and the quantities sold, accordin...
Fashion : Retail : Sustainability
Nike+ is using AR to re-imagine the sneaker drop

Big Ideas

Nike+ is using AR to re-imagine the sneaker drop

New York – By pointing their camera at particular real-life objects, users of the SNKRS app can buy limited-edition products.
Digital : Fashion : Retail
This shirt will make cyclists more visible

Daily Signals

This shirt will make cyclists more visible

London – Adventure sportswear brand Vollebak is incorporating a highly visible pigment into its sportswear garments, helping cyclists to stand out ...
Fashion : Sport : Leisure
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