'Branding'

Designing for Extinction

Big Ideas

Designing for Extinction

Some things are meant to last. Others are meant to disappear. As industries phase out wasteful systems, extinction becomes an innovation opportunit...
Sustainability : Design : Technology
Coffee: The New Wellness Ingredient?

Viewpoints

Coffee: The New Wellness Ingredient?

FutureBrand’s strategy director, Ashleigh Steinhobel, explores evolving health-focused directions in caffeine culture, from humble bean to bio-hack.
Drink : Coffee : Lifestyle
Why flagship stores are the arcades of the future

Viewpoints

Why flagship stores are the arcades of the future

Gaming is creating a new breed of bold retail spaces that transcend language barriers, says Gilles Boissele, creative partner at UNIT9.
Retail : Fashion : Youth
Tasteful Waste

Micro Trends

Tasteful Waste

Fast food, fast fashion and mass consumption are signs of the times. But the tide is turning as consumers become increasingly aware of the ris...
Waste Redux : Food Waste : Sustainability
Susan Cain : The importance of being quiet

Viewpoints

Susan Cain : The importance of being quiet

Author Susan Cain talks about the importance of being quiet. 
The Importance Of Being Quiet : Susan Cain : Introversion
Retailers seek a new male order

Big Ideas

Retailers seek a new male order

Retailers seek a new male order
Menswear : Male-only : Hermès
Beauty brands reach consumers via online video tutorials

Big Ideas

Beauty brands reach consumers via online video tutorials

Beauty brands reach consumers via online video tutorials
Stila : Dior Beauty : MAC
Toyhacking

Micro Trends

Toyhacking

The latest hot pastime in the world of technology involves toys, sensors, a can-do attitude and a whole lot of fun. Toy-modding, hacking into toys ...
Toys : Hacking : Re-model
This water brand crowdsources activist messaging

Daily Signals

This water brand crowdsources activist messaging

SAVEME is a water brand offering consumers the opportunity to shape its messaging and design aesthetic in line with activist values.
Society : Food : Drink
In lockdown, experiential retail is screwed. Or is it?

Viewpoints

In lockdown, experiential retail is screwed. Or is it?

With the physical world shutting down, it’s even more imperative that online retailers turn transactional web interactions into experiences.
Retail : Customer Experience : Technology
At-home Analysis

Micro Trends

At-home Analysis

Beauty brands are looking beyond tools that provide a one-off diagnosis to those that offer ongoing analysis.
At-home Analysis : Beauty : Tech
Backwards Forecasts

Micro Trends

Backwards Forecasts

Artists and designers are exploring the way we live now by thinking from the perspective of the future.
The Future Chronicles : The Extrapolation Factory : Behavioural Psychology
The Undesirables: Why do we have a problem with sustainable products?

Viewpoints

The Undesirables: Why do we have a problem with sustainable products?

Marks & Spencer has launched a range of sustainable footwear – but does it have the high-street look?
Sustainability Futures : Marks & Spencer : Blue Marine Foundation
Inclusive Beauty

Markets

Inclusive Beauty

A multicultural approach to beauty is on the rise as brands adjust to a changing consumer landscape.
Multi Cultural Beauty : Ethnic : Western Markets
Townhouse surprise: Louis Vuitton’s maison at Selfridges

Daily Signals

Townhouse surprise: Louis Vuitton’s maison at Selfridges

London – The era of ‘starchitects’ is back at London department store Selfridges, where luxury label Louis Vuitton has unveiled a three-floor townh...
Louis Vuitton : London : Department Store
Maple moment: Whiskey brand appeals to both genders

Daily Signals

Maple moment: Whiskey brand appeals to both genders

Hudson Whiskey’s new Maple Cask Rye re-invents a traditionally masculine drink with design cues that appeal to both genders.
Liquor : Whiskey : Boozette Brands
App offers users a snap connection with brands

Big Ideas

App offers users a snap connection with brands

App offers users a snap connection with brands
Iphone : Photo Sharing : Tagging
Man-uals

Micro Trends

Man-uals

These are uncertain times. For men, it is difficult to know where to turn to for advice on the little things in life. As a result, a new micro-genr...
Publishing : Fatherhood : Good Men Project
Inspiring idea: Muji shows its new-Found ethos

Daily Signals

Inspiring idea: Muji shows its new-Found ethos

Inspiring idea: Muji shows its new-Found ethos
Transparency : Open Culture : Tokyo
Renaissance Retail

Micro Trends

Renaissance Retail

Luxury fashion brands are showing off their inner Victorian philanthropist, buying in to world heritage sites, restoring decaying architectural lan...
Philanthropic Retail : Maisons : Flagships
Beyond Nostalgia

Micro Trends

Beyond Nostalgia

In the food, drink, art and design sectors, rather than being merely nostalgic about the past, some Revivalists are digging deeper, going further b...
Heritage : Truman's : Dinner
Coffee Plus

Micro Trends

Coffee Plus

First there was the global coffee emporium. Then in 2010 we reported on the rise of the Coffee Sensorium. These spaces adopted a slower approach to...
Coffee : Bikes : Commuters
Puma leaps into Africa

Big Ideas

Puma leaps into Africa

Puma leaps into Africa
Puma : PUMAVision : Fifa World Cup
Roger Martin : Design strategy for brands and businesses

Viewpoints

Roger Martin : Design strategy for brands and businesses

Author Roger Martin talks about design strategy for brands and businesses. 
Design : Roger Martin : The Fifth Scenario
Wealthy consumers remain frugal

Big Ideas

Wealthy consumers remain frugal

Wealthy consumers remain frugal
Recession : Frugal : Discreet
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