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Big Ideas
Six Chinese Brands Redefining Global Expansion
Determined to disrupt the ‘cheaply made in China’ narrative, a new wave of Chinese brands is conquering global markets by cultivating fandoms and r...
China
:
Retail
:
Pop Culture & Media
Daily Signals
Grey Goose elevates the late-night chippy
Grey Goose is set to reimagine the classic British chip shop, pairing martini cocktails with indulgent French fries in a high-low, late-night ...
Drinks
:
Food
:
Luxury
Daily Signals
Stat: Britons are increasingly turning to biohacking through wellness supplements
According to a July 2025 YouGov poll, one in five Britons (21%) have taken a wellness supplement in 2025 – pointing to the rise of personalise...
Health And Wellness
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Supplements
:
Stat
Daily Signals
IKEA creates open-air library along the Seine in Paris
IKEA has unveiled the Billyothèque, a pop-up outdoor library transforming a stretch of Paris’s Seine riverbank into a space for slow, serendipitous...
Ikea
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Reading Room
:
Reading Experience
Daily Signals
Foresight Friday: Dan Hastings, deputy foresight editor
Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday
Daily Signals
Porsche taps into the kidult economy
Porsche is accelerating into the collectable art economy with a collaboration that merges automotive heritage and pop culture.
Mobility
:
Design
:
Pop Culture & Media
Daily Signals
Foresight Friday: Rose Coffey, senior foresight analyst
Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday
:
Media & Entertainment
:
Vintage Fashion
Micro Trends
Innovation Debrief 2025: Sober Socials
Amid digital overload, consumers are seeking moments of connection away from the internet. But for many, sobriety, connection and affordability are...
Society
:
Sports & Leisure
:
Youth
Daily Signals
Fairmont amplifies luxury with Devialet soundscapes
Fairmont Hotels & Resorts is elevating its global hospitality experience through a new partnership with French audio innovator Devialet.
Hospitality
:
Sound
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Travel And Hospitality
Daily Signals
Stat: Security concerns push UK shoppers to abandon digital transactions
Security concerns are now the biggest barrier to completing online purchases, with more than 50% of UK shoppers having abandoned a transaction due ...
Retail
:
Technology
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Security
Markets
Gen Z in South Korea
Amid a collective melancholy rooted in structural disillusionment, South Korea’s Gen Z are chasing dopamine hits through K-pop, K-beauty and K-idul...
Beauty
:
Pop Culture & Media
:
Gen Z
Daily Signals
Foresight Friday: Alison Farrington, foresight content manager
Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight content manager...
Foresight Friday
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AI
:
Marketing
Micro Trends
Belonging Bars
Once defined by masculinity and bravado, the sports bar is being re-imagined to welcome audiences long excluded from sports culture, creating inclu...
Women's Sports
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Inclusivity
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Fan Culture
Daily Signals
Stat: Gen Z’s taste for low- and no-alcohol drinks set to shape Christmas spending
Retailers should expand and elevate their low- and no-alcohol ranges this Christmas to capture a greater share of young consumers’ festive spending...
Drinks
:
Health & Wellbeing
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Statistic
Daily Signals
Stat: The running boom is powering New York’s economy
Running is proving to be big business for New York, according to the latest Economic Impact Study from New York Road Runners (NYRR).
Sport
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Health
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Running
Daily Signals
MrBeast to open immersive theme park in Riyadh
Content creator MrBeast, known for his viral YouTube challenges, is turning his virtual universe into a real-world destination as he prepares to op...
Entertainment
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Content Creator
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Theme Park
Daily Signals
Stat: Gen Z and Millennials intentionally miss major social events due to cost
In a report entitled The Friendship Tab, research commissioned by Ally Bank found that young adults in the US frequently miss out on social events ...
Gen Z
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Millenials
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Finance
Micro Trends
Repair Renaissance
Retail spaces are transforming into skill-sharing hubs, embedding circularity through community-led repair workshops.
Fashion
:
Sustainability
:
Luxury
Markets
Gen Z in Brazil
Driven by a quest for purpose, Brazil’s Gen Z are honouring their roots in inventive ways – raising the bar for inclusive fashion, global fandom an...
Youth
:
Pop-culture & Media
:
Gen Z
Micro Trends
Women’s Sports Economy
Women’s sport is building its own economy, culture and fandom – driven by female founders not afraid to play by their own rules.
Sports & Leisure
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Fashion
:
Advertising
Markets
Everyday Cosplay
From closet cosplay to character-coded makeup, Gen Z are transforming entertainment into wearable narratives – using clothing and beauty to embed f...
Fashion
:
Beauty
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Fantasy
Markets
Digital Clout Dining
A new wave of Indian restaurants is reshaping fine dining through limited-access menus, founder storytelling and digital scarcity, transforming mea...
Food & Drink
:
India
:
Travel & Hospitality
Daily Signals
Foresight Friday: Fiona Harkin, director of foresight
Every Friday, the Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and viral moments we’re all talking about. Here...
Foresight Friday
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Fragmenting Societies
:
Misinformation
Design Directions
Human by Design
As flawless, AI-generated aesthetics spread across industries, human-made content is gaining value. Meet the creatives embracing messy, nostalgic a...
Design
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Branding
:
Advertising
Micro Trends
Future Five 2026: Future Spaces
As bleeding-edge technology creates almost limitless possibilities for the design of real-world spaces that merge the physical and digital realms, ...
Future Spaces
:
Retail
:
Technology
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