'Branding'

The Disappearing Billboards

Daily Signals

The Disappearing Billboards

Germany – Audi has created ephemeral and memorable moments with its ad campaign, The Disappearing Billboards.
Audi : Thjnk : Disappearing Billboard
Snapchat launches Discover platform for editorial content

Big Ideas

Snapchat launches Discover platform for editorial content

Los Angeles – Self-destructing social media app Snapchat has launched Discover, a new service for users to explore editorial content.
SnapChat : Snapchat Marketing : Discover
AT Kearney predicts the future of retail is phygital

Big Ideas

AT Kearney predicts the future of retail is phygital

The future of retail remains predominantly phygital, according to a new report by AT Kearney. While bricks-and-mortar locations are where consumer...
Omnichannel : AT Kearney : Physical Stores
Indonesia market grows amid Asian luxury slowdown

Big Ideas

Indonesia market grows amid Asian luxury slowdown

Indonesia market grows amid Asian luxury slowdown
Indonesia : Luxury : Economic Growth
Online video-posting on the rise in US

Big Ideas

Online video-posting on the rise in US

Online video-posting on the rise in US
Video : VoxPopMe : Share It All Culture
Quality care: Non-chemical products for clothes

Daily Signals

Quality care: Non-chemical products for clothes

Stockholm – Tangent Garment Care (GC) was inspired by co-founder David Samuelsson’s chimney sweep grandfather, who always took meticulous care of h...
Natural : Mimimal : Tangent Garment Care
UK consumers curious about shoppable videos

Big Ideas

UK consumers curious about shoppable videos

UK consumers curious about shoppable videos
E-commerce : Online Video : Shopping Experience
Reebok steps into Nike trainers campaign

Big Ideas

Reebok steps into Nike trainers campaign

Reebok steps into Nike trainers campaign
Trainers : Feminists : Petition
Mexican fave: Diner creates hi-lo experience

Daily Signals

Mexican fave: Diner creates hi-lo experience

Melbourne – If you fancy a cup of single-origin coffee in the morning, an organic takeaway Mexican hotdog for lunch and a bottle of Laurent-Pe...
Boutique : Balanced Menu : Hotdog
Intel educates Indonesians on laptop benefits

Big Ideas

Intel educates Indonesians on laptop benefits

Intel educates Indonesians on laptop benefits
Indonesia : Smartphones : Tablets
Sole music: Celebrating Clarks shoes in Jamaica

Daily Signals

Sole music: Celebrating Clarks shoes in Jamaica

Sole music: Celebrating Clarks shoes in Jamaica
Heritage : Street : Celebrity
YSL launches Facebook-inspired make-up range

Big Ideas

YSL launches Facebook-inspired make-up range

YSL launches Facebook-inspired make-up range
Yves Saint Laurant : YSL : Facebook F-commerce
UK retailer gets in training on denim sales

Big Ideas

UK retailer gets in training on denim sales

UK retailer gets in training on denim sales
Selfridges : Denim : Nudie
Out of the ordinary: Absolut acts the part

Daily Signals

Out of the ordinary: Absolut acts the part

Out of the ordinary: Absolut acts the part
Absolut : Interactive : Experiences
Toys R Us Express on fast track to Christmas

Big Ideas

Toys R Us Express on fast track to Christmas

Toys R Us Express on fast track to Christmas
Toys R Us : Pop-up : Temporary Retail
Lost property: New store opens inside café

Daily Signals

Lost property: New store opens inside café

Lost property: New store opens inside café
Holland : Dutch : Amsterdam
Brand loyalty has become a matter of gender

Big Ideas

Brand loyalty has become a matter of gender

Brand loyalty has become a matter of gender
Gender : Brand Loyalty : Service
Grocery giant plays film director

Big Ideas

Grocery giant plays film director

Grocery giant plays film director
Procter & Gamble : Walmart : P&G
Smell and vision: fashion brand releases a sensory experience

Daily Signals

Smell and vision: fashion brand releases a sensory experience

Smell and vision: fashion brand releases a sensory experience
Perfume : Autumn : Winter
Consumer culture affects endangered species; brands take note

Big Ideas

Consumer culture affects endangered species; brands take note

Consumer culture affects endangered species; brands take note
Wildlife : Environmentalism : Traffic
The Future Laboratory joins Together Group

Daily Signals

The Future Laboratory joins Together Group

Together Group today announces that globally renowned consumer trends, futures and strategic foresight consultancy The Future Laboratory and its st...
LS:N Global : The Future Laboratory : Together Group
Spotify diversifies its podcast audience with transcripts

Daily Signals

Spotify diversifies its podcast audience with transcripts

Streaming service Spotify is introducing automatic transcripts to podcasts, enabling wider audiences to access its audio-based content.
Media : Technology : Intersectionality
New Day Skin encourages teen SPF routines

Daily Signals

New Day Skin encourages teen SPF routines

While parents often struggle to encourage teenagers to use sun protection, New Day Skin is stepping in to spread awareness – and use – through yout...
Beauty : Suncare : Youth
Stat: US consumers are becoming more values-driven

Daily Signals

Stat: US consumers are becoming more values-driven

American consumers are changing their shopping habits to reflect more conscious mindsets, according to a survey by Shopkick.
Stat : Society : Covid-19
Thinx activewear promotes period exercise

Daily Signals

Thinx activewear promotes period exercise

Period underwear brand Thinx is moving into the activewear space with its new range of workout apparel.
Sports : Health & Wellness : Activewear
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