'Branding'

The Disappearing Billboards

News

The Disappearing Billboards

Germany – Audi has created ephemeral and memorable moments with its ad campaign, The Disappearing Billboards.
Audi : Thjnk : Disappearing Billboard
Snapchat launches Discover platform for editorial content

Big Ideas

Snapchat launches Discover platform for editorial content

Los Angeles – Self-destructing social media app Snapchat has launched Discover, a new service for users to explore editorial content.
SnapChat : Snapchat Marketing : Discover
AT Kearney predicts the future of retail is phygital

Big Ideas

AT Kearney predicts the future of retail is phygital

The future of retail remains predominantly phygital, according to a new report by AT Kearney. While bricks-and-mortar locations are where consumer...
Omnichannel : AT Kearney : Physical Stores
Indonesia market grows amid Asian luxury slowdown

Big Ideas

Indonesia market grows amid Asian luxury slowdown

Indonesia market grows amid Asian luxury slowdown
Indonesia : Luxury : Economic Growth
Online video-posting on the rise in US

Big Ideas

Online video-posting on the rise in US

Online video-posting on the rise in US
Video : VoxPopMe : Share It All Culture
Quality care: Non-chemical products for clothes

News

Quality care: Non-chemical products for clothes

Stockholm – Tangent Garment Care (GC) was inspired by co-founder David Samuelsson’s chimney sweep grandfather, who always took meticulous care of h...
Natural : Mimimal : Tangent Garment Care
UK consumers curious about shoppable videos

Big Ideas

UK consumers curious about shoppable videos

UK consumers curious about shoppable videos
E-commerce : Online Video : Shopping Experience
Reebok steps into Nike trainers campaign

Big Ideas

Reebok steps into Nike trainers campaign

Reebok steps into Nike trainers campaign
Trainers : Feminists : Petition
Mexican fave: Diner creates hi-lo experience

News

Mexican fave: Diner creates hi-lo experience

Melbourne – If you fancy a cup of single-origin coffee in the morning, an organic takeaway Mexican hotdog for lunch and a bottle of Laurent-Pe...
Boutique : Balanced Menu : Hotdog
Intel educates Indonesians on laptop benefits

Big Ideas

Intel educates Indonesians on laptop benefits

Intel educates Indonesians on laptop benefits
Indonesia : Smartphones : Tablets
Sole music: Celebrating Clarks shoes in Jamaica

News

Sole music: Celebrating Clarks shoes in Jamaica

Sole music: Celebrating Clarks shoes in Jamaica
Heritage : Street : Celebrity
YSL launches Facebook-inspired make-up range

Big Ideas

YSL launches Facebook-inspired make-up range

YSL launches Facebook-inspired make-up range
Yves Saint Laurant : YSL : Facebook F-commerce
UK retailer gets in training on denim sales

Big Ideas

UK retailer gets in training on denim sales

UK retailer gets in training on denim sales
Selfridges : Denim : Nudie
Out of the ordinary: Absolut acts the part

News

Out of the ordinary: Absolut acts the part

Out of the ordinary: Absolut acts the part
Absolut : Interactive : Experiences
Toys R Us Express on fast track to Christmas

Big Ideas

Toys R Us Express on fast track to Christmas

Toys R Us Express on fast track to Christmas
Toys R Us : Pop-up : Temporary Retail
Lost property: New store opens inside café

News

Lost property: New store opens inside café

Lost property: New store opens inside café
Holland : Dutch : Amsterdam
Brand loyalty has become a matter of gender

Big Ideas

Brand loyalty has become a matter of gender

Brand loyalty has become a matter of gender
Gender : Brand Loyalty : Service
Grocery giant plays film director

Big Ideas

Grocery giant plays film director

Grocery giant plays film director
Procter & Gamble : Walmart : P&G
Smell and vision: fashion brand releases a sensory experience

News

Smell and vision: fashion brand releases a sensory experience

Smell and vision: fashion brand releases a sensory experience
Perfume : Autumn : Winter
Consumer culture affects endangered species; brands take note

Big Ideas

Consumer culture affects endangered species; brands take note

Consumer culture affects endangered species; brands take note
Wildlife : Environmentalism : Traffic
The anti-choice homeware movement

Big Ideas

The anti-choice homeware movement

Overwhelmed by choice, Millennials are turning to brands that offer a streamlined, limited approach to homeware shopping.
Retail : Sustainability : Homeware
Addressing alcohol safety and giving teenage girls a voice

News

Addressing alcohol safety and giving teenage girls a voice

Sangsom creates new conversation around drinking culture, That’s What She Said offers a relatable platform for teens, Cooperative Capital makes com...
Youth : Food : Drinks
A more sophisticated look at cannabis consumption, and other stories

News

A more sophisticated look at cannabis consumption, and other stories

In today’s daily digest: Toothpaste as a premium product, a new fast-casual restaurant in San Francisco, Instagram’s effect on beauty and other sto...
Food : Drink : Retail
Heineken Brand Village

Design Directions

Heineken Brand Village

In July 2008, Heineken launched its new concept store in the heart of the brewer’s own hometown of Amsterdam. The store comprises six buildings des...
Heineken : Concept Store : Community
Future Airport Commerce

Viewpoints

Future Airport Commerce

A new report by Kinetic Consultancy explores how digital enhancements and new concept developments can improve the airport customer journey.
Airports : Commerce : Retail
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