Behind the mask

23 : 11 : 2016 Peach & Lily : K-beauty : Customer Feedback

Korea – Beauty retailer Peach & Lily has launched a line of face masks in response to its users’ online feedback.

  • The collection was developed following feedback gathered via social media, blog comments and email
  • The masks continue Peach & Lily’s mission of introducing K-beauty to the US market
Sheet Mask by Peach & Lily, Korea Sheet Mask by Peach & Lily, Korea
Sheet Mask by Peach & Lily, Korea Sheet Mask by Peach & Lily, Korea
Sheet Mask by Peach & Lily, Korea Sheet Mask by Peach & Lily, Korea

In January 2016 the brand announced the launch of its PL Mask Lab, which used reader feedback and reviews on social media as well as suggestions sent in via emails and blog comments to guide the development of the new products.

The resultant Dream Sheet Mask Collection consists of three masks that contain antioxidants, vitamins and minerals that promise targeted results. The Good Skin Day mask is designed to nourish your skin using chia seed and algae, while the Chubby Cheeks mask will plump up your face with snail secretion filtrate and the Reset Button mask promises to soothe using mushroom and licorice extracts.

‘The launch of our own Peach & Lily brand sheet masks is in response to our skin-savvy customers’ wish list – gentle, yet potent formulations packed with super skin-friendly ingredients designed to deliver glowing results,’ says Peach & Lily founder Alicia Yoon.

The Big Idea

Beauty brands such as Peach & Lily and Glossier are increasingly using online feedback to create products that respond directly to consumers’ concerns.

Discover More Daily Signals
Rimowa turns luggage into a living archive

Daily Signals

Rimowa turns luggage into a living archive

Luxury luggage brand Rimowa has launched For a Lifetime of Lives, a new campaign developed with creative agency GUT that positions its aluminium su...
Travel : Fashion : Advertising
Ras Al Khaimah launches UAE’s first commercial astronaut training tourism experience

Daily Signals

Ras Al Khaimah launches UAE’s first commercial astronaut training tourism experience

Ras Al Khaimah is set to introduce the UAE’s first commercial astronaut training experience through a partnership between Action Flight Aviation an...
Travel : Space : Tourism
Stat: UK confidence gap emerges on personal finance and investment

Daily Signals

Stat: UK confidence gap emerges on personal finance and investment

Fewer than half of people in the UK describe themselves as confident investors, revealing a persistent confidence gap around personal finance and l...
Finance : Investment : Statistic
Café Bustelo turns coffee cans into game day tattoo kits

Daily Signals

Café Bustelo turns coffee cans into game day tattoo kits

Latin-inspired coffee brand Café Bustelo has launched Game Face, a limited-edition campaign celebrating sport, national pride and self-expression.
Fandom : Sport : Design
Miista and Lost Property highlight the rise of Modern Salons

Daily Signals

Miista and Lost Property highlight the rise of Modern Salons

In London, footwear brand Miista has partnered with lecture series Lost Property to host an evening of presentations exploring the theme of The Sil...
Fashion : Live Events : Society
Stat: Confidence in university degrees hits record low as value debate deepens

Daily Signals

Stat: Confidence in university degrees hits record low as value debate deepens

An inquiry into England’s student loan system begins on Tuesday (2 June) amid rising doubts over the value of university degrees, as a new British ...
Education : University : Value
Casetify and Tamagotchi bring the Kidult Craze to tech accessories

Daily Signals

Casetify and Tamagotchi bring the Kidult Craze to tech accessories

Casetify has partnered with Tamagotchi on a global accessories collection that repositions the nostalgic digital pet as both a collectible and a li...
Technology : Nostalgia : Kidult
Audible re-imagines retail as immersive audio discovery space

Daily Signals

Audible re-imagines retail as immersive audio discovery space

Audible has opened Audible Story House, a permanent public space in New York dedicated to audio storytelling.
Music : Sound : Audio Books
Stat: Americans report decline in everyday fun

Daily Signals

Stat: Americans report decline in everyday fun

Nearly half (48%) of Americans feel their lives lack fun, according to a new survey of 5,000 adults conducted by Talker Research and commissioned b...
Wellbeing : Fun : Statistic
Diesel and Tinder champion LGBTQIA+ visibility in Pride campaign

Daily Signals

Diesel and Tinder champion LGBTQIA+ visibility in Pride campaign

Fashion brand Diesel and dating app Tinder have partnered on For Successful Loving, a Pride 2026 campaign and capsule collection championing LGBTQI...
Fashion : Branding : Marketing
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN