'Branding'

Gucci tunes into Luxtainment for new launch

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Gucci tunes into Luxtainment for new launch

Live-streaming event GucciFest will introduce its latest collection through cinematic films as well as presenting the work of emerging talent.
Fashion : Luxury : Media
Period positively spotlights pre-menstrual dysphoric disorder

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Period positively spotlights pre-menstrual dysphoric disorder

The non-profit-making organisation and content portal is sharing stories of pre-menstrual dysphoric disorder (PMDD).
Health : Wellness : Period
Pocket-friendly hosiery that’s biodegradable

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Pocket-friendly hosiery that’s biodegradable

The brand is responding to the growing pollution associated with lingerie and hosiery, by launching Eco-Wear.
Fashion : Retail : Sustainability
Stat: Millennials are choosing traditional living situations much later

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Stat: Millennials are choosing traditional living situations much later

According to research by Pew Research Centre, Millennial lifestyles appear to be hugely different to their older counterparts, with only three in t...
Society : Family : Millenial Lifestyle
Stat: Casual runners have stepped up their activity during lockdown

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Stat: Casual runners have stepped up their activity during lockdown

According to global research by RunRepeat, runners who usually only run once or twice a week have increased their participation during the Covid-19...
Covid-19 : Coronavirus : Health And Wellness
Stat: Fast fashion profits power on

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Stat: Fast fashion profits power on

A new report by Ask Traders reveals the amount of money the world’s 30 largest fashion and retail brands make each day on a global scale.
Fashion : Sustainability : Stat
Atari’s luxury hotels make a play for e-tourism

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Atari’s luxury hotels make a play for e-tourism

The Japanese gaming giant has set its sights on the luxury hotel market, as it branches into e-tourism.
Travel : Media : ESports
Stat: The growth potential of second-hand beauty

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Stat: The growth potential of second-hand beauty

A survey has shown that 37% of people were interested in buying pre-owned but unused and unopened beauty products.
Beauty : Resale : Sustainability
The Big Idea: Teen Tech Welfare

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The Big Idea: Teen Tech Welfare

With technology increasingly invading on the private lives of young people, this year brands stepped in to help people achieve a healthy screen-lif...
Youth : Technology : Digital
Stat: High prices drive Generation Z to buy counterfeits

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Stat: High prices drive Generation Z to buy counterfeits

Income appears the be the biggest barrier to purchasing authentic luxury goods, according to a new study by the International Trademark Association.
Youth : Fashion : Counterfeit
Airbnb debuts DNA-inspired travel

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Airbnb debuts DNA-inspired travel

In partnership with 23andMe, Airbnb will send consumers on a journey to explore their ancestry.
Travel : Identity : DNA
Dirty Grass is a CBD eau de parfum

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Dirty Grass is a CBD eau de parfum

Natural fragrance brand Heretic has launched a new perfume infused with CBD.
Wellness : Beauty : Luxury
Stat: Chinese consumers are warming up to re-sale

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Stat: Chinese consumers are warming up to re-sale

New research from market intelligence agency Mintel highlights the potential of the sharing economy in China.
Auto : Mobility : Retail
Stat: Societal attitudes around cohabitation are changing

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Stat: Societal attitudes around cohabitation are changing

Cohabitation among unmarried adults is losing its stigma, even among older generations, according to a study by Pew Research Center.
Family : Home : Uncoupled Living
Stat: Cannabis is driving job creation in the US

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Stat: Cannabis is driving job creation in the US

The number of people employed by the cannabis industry in the US grew 44% in 2018, according to a new report by cannabis website Leafly and consult...
Work : Culture : Cannabis
Stat: Consumers are increasingly tolerant of advertising

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Stat: Consumers are increasingly tolerant of advertising

A new study published in the Journal of Advertising Research (JAR) claims that consumers’ threshold for advertising repetition is far higher than p...
Advertising : Focus Filter : Digital
Repackaging pH levels

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Repackaging pH levels

The conversation on pH levels in beauty reached new heights as a number of brands brought the issue of the acidic and alkaline nature of their prod...
Beauty : Hair Care : Cosmoprof 2019
Nordstrom focuses on luxury individualism

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Nordstrom focuses on luxury individualism

The luxury retailer’s latest campaign views the sector under a more human lens, highlighting the importance of being yourself.
Luxury : Fashion : Advertising
Expensify’s latest ad is an interactive music video

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Expensify’s latest ad is an interactive music video

Rapper 2 Chainz’s latest music video doubles as a campaign for the expense management service.
Finance : Music : Advertising
Thought-starter: Can EQ training boost luxury hotel service?

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Thought-starter: Can EQ training boost luxury hotel service?

Natalia Perez, brand director at Crowne Plaza, discusses the company’s quest to boost colleagues' emotional intelligence with help from The School ...
Luxury : Hospitality : Workplace
Tokyo commuters get free noodles to travel off-peak

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Tokyo commuters get free noodles to travel off-peak

The city’s metro system hopes to reduce congestion by working with local restaurants to offer free food vouchers.
Society : Infrastructure : Transport
BMW recycles old ads to promote pre-owned cars

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BMW recycles old ads to promote pre-owned cars

The campaign promotes the rebranding of BMW’s pre-owned car programme, based on the tagline ‘Like New Again’.
Automotive : Advertising : Recycling
Stat: The big opportunity in football sponsorship

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Stat: The big opportunity in football sponsorship

Football has confirmed its status as the world’s biggest sport, according to a study by Nielsen.
Fashion : Retail : Leisure
Stat: Gaming accounts for 51% of UK entertainment market

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Stat: Gaming accounts for 51% of UK entertainment market

Games accounted for 51% of the entire UK entertainment market, according to a 2018 study by the Entertainment Retailers Association.
Gaming : Entertainment : Leisure
L’Oréal’s latest shampoo tackles the water crisis

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L’Oréal’s latest shampoo tackles the water crisis

The beauty brand has teamed up with technology start-up Gjosa to create a shampoo that is applied directly through the shower head.
Beauty : Haircare : Sustainability
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