'Branding'

How to remix the wellness model for Gen Z

Viewpoints

How to remix the wellness model for Gen Z

Stephen Mai, the founder of Woo, a next-gen media brand merging content and retail, on how wellness can be reframed as feel-good culture.
Health : Wellness : Media
Four ways travel brands can become pandemic-proof

Big Ideas

Four ways travel brands can become pandemic-proof

With the tourism industry on pause for the foreseeable future, explore four strategies to help travel and hospitality brands survive the Covid-19...
Travel : Hospitality : Covid-19
Recreation Skincare

Micro Trends

Recreation Skincare

As interest in the great outdoors surges, beauty brands are recognising the need to upgrade the look and ingredients of their personal care products.
Health & Wellness : Beauty : Skincare
Childrenswear Market

Markets

Childrenswear Market

The childrenswear market is booming, with the rise of Millennial parenting affecting everything from the aesthetic to the acceptance of a more luxu...
Fashion : Youth : Digital
Youth Marketing Strategy summit 2014

Big Ideas

Youth Marketing Strategy summit 2014

Strategists and marketers gathered at the 2014 Youth Marketing Strategy summit in London to find out what young people want and think.
YouTube : Millennials : Twitter
Beauty retail: Department stores

Markets

Beauty retail: Department stores

UK – Premium beauty brands are driving a fresh wave of UK beauty hall launches, as department stores back a prestige brand mix for blogger-driven b...
Harvey Nichols : Beauty Bazaar : WWD
Uniqlo

Design Directions

Uniqlo

As the recession continues to an unforeseen end, one retailer has continued to grow and boast of successful results despite waning consumer demand ...
Recession : Mass Consumption : Slow
Total Beauty: Part 2

Markets

Total Beauty: Part 2

Part two of our special report examines a grown-up version of beauty that includes the best of wellness, health and fitness, and highlights the bes...
Beauty : Holistic : Wellness
Social Commerce: Part 2

Markets

Social Commerce: Part 2

Generation Z has been described as the first ‘visual generation’, putting networks such as Instagram in pole position. This is reflected in the i...
Social Commerce : ​Generation Z : Social Media
Health Goth

Micro Trends

Health Goth

A new style tribe is taking fashion’s obsession with haute activewear to macabre extremes. 
Subculture : Activewear : Goth
Co-opetition

Micro Trends

Co-opetition

Forward-thinking drinks brands are starting to cooperate as well as compete, helping to grow their respective categories and their own businesses. ...
Cooperation : Competition : Common
MDW: Diesel dives into interiors with branded Miami residences

News

MDW: Diesel dives into interiors with branded Miami residences

Italian retailer Diesel presents its new venture, Diesel Living, presented at Salone Del Mobile Milano 2022.
Retail : Fashion : Travel & Hospitality
Hollister Good Vibras champions Latinx creators

News

Hollister Good Vibras champions Latinx creators

In a bid to connect with new audiences, clothing retailer Hollister is launching a long-term programme to support the Latinx creator community.
Fashion : Youth : Latinx
Fast Fabrication

Micro Trends

Fast Fabrication

A burgeoning revolution in robotics is enabling apparel and footwear brands to adopt automated manufacturing systems that have proven difficult to ...
Adidas : Automation : Workplace Futures
In vitro cosmetics

Viewpoints

In vitro cosmetics

In vitro research is becoming less taboo and may offer brands a way to stop testing on animals.
Beauty : In Vitro : L'Oreal
New Urban Guilds

Micro Trends

New Urban Guilds

Retail districts with a strong sense of place, culture and history are emerging in a luxury bricks-and-mortar fightback.
Shopping Districts : Luxury Consumers : London
Perspiration Power

Micro Trends

Perspiration Power

Fitness brands are going one step further to help customers push their limits, discover new places and even earn them money with every push-up.
Motivation : Marketing : Fitness
Fashion statement: Brand has it sewn up in Africa

News

Fashion statement: Brand has it sewn up in Africa

Fashion statement: Brand has it sewn up in Africa
Ivory Coast : Fashion : Laurenceairline
Michael Fertik : Personal reputation management

Viewpoints

Michael Fertik : Personal reputation management

Reputation.com Michael Fertik talks about personal reputation management. 
Personal Data Self Quant : Michael Fertik : Reputation.com
China’s New Emerging Affluents

Communities

China’s New Emerging Affluents

Ambitious and hard-working, China’s New Emerging Affluents (NEAs) want lifestyles to match their new, higher salaries. They want the latest technol...
BMW Mercedes : Migration : Microblogging
Discover The Future Laboratory’s latest report, New Codes of Luxury in Saudi Arabia

News

Discover The Future Laboratory’s latest report, New Codes of Luxury in Saudi Arabia

Explore The Future Laboratory and Together Group’s New Codes of Luxury in Saudi Arabia report and uncover the key trends shaping luxury locally, wi...
Luxury : Travel & Hospitality : Finance
The Trend: Luxury Recrafted

News

The Trend: Luxury Recrafted

Earlier this year we published Luxury Recrafted, our luxury sector macrotrend report that investigates how the young luxurians of tomorrow will exp...
Luxury : Travel : Hospitality
Stat: Young US women feel failed by sex education

News

Stat: Young US women feel failed by sex education

In the US, many young women feel that their sex education experiences failed them, resulting in knowledge gaps about their sexual health.
Wellness : Society : Health
Diesel goes back to basics with ‘evergreen’ denim

News

Diesel goes back to basics with ‘evergreen’ denim

As part of its latest sustainability efforts, fashion brand Diesel is unveiling a traceable collection of denim basics to promote long-term wear.
Fashion : Sustainability : Technology
Gay Times hands the reins to Gen Z

News

Gay Times hands the reins to Gen Z

Gay Times has recruited a group of young queer creatives to create content for its newly launched TikTok channel.
Media : Youth : Intersectionality
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