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Daily Signals

These Argos billboards will display IRL and in the metaverse

UK – Argos is launching cross-platform advertisements, with billboards showing simultaneously in the metaverse and on roadside screens in the real ...

Advertising & Branding : Retail : Media & Entertainment

Daily Signals

Selfridges and Pokémon meet in the metaverse

To celebrate the 25th anniversary of Pokémon, Selfridges has teamed up with clothing brand Charli Cohen to launch a unique digital shopping experie...

Retail : Media & Entertainment : Fashion

Daily Signals

The Space: Digital fashion brings IRL fun to experiential pop-up store

In September, AR fashion platform Zero10 and Crosby Studios brought digital fashion into a physical setting through an experiential retail concept.

Fashion : Retail : Technology

Daily Signals

The best of 2010: The top three fashion Seeds of the year

Issey Miyake : Burberry : Augmented

Daily Signals

Olympic ambitions

Global – The teen stars of this year’s Winter Youth Olympic Games face their inner demons in Samsung’s latest campaign.

Samsung : Teen : Gen Viz

Daily Signals

Synthesia unveils new AI avatars with full-body movement

Synthesia, the pioneering start-up in AI-generated avatars, is set to release an enhanced version of its hyper-realistic avatars with full-body mov...

Technology : Pop-culture & Media : Society

Daily Signals

Far From Home augments at-home drinking

Beer brand Far From Home is elevating the at-home drinking experience with its new augmented reality (AR) beer cans.

Food : Drink : Technology

Daily Signals

AR artwork for eco-conscious children

Artist Olafur Eliasson has launched Earth Speakr, an interactive digital initiative created to engage children in positive climate action.

Youth : Media : Activism

Daily Signals

Thought-starter: Does gaming present an opportunity for travel brands?

Travel and hospitality brands are levelling-up their services to embrace the thrills, sights and sounds of competitive gaming.

Food

Daily Signals

See our highlights from Internet Age Media 2017

Barcelona – Our new microsite reveals our top picks from the advertising, media and futures festival.

Technology : Advertising : Media

Daily Signals

Cross-reality casting

Global – Louis Vuitton has cast a character from role-playing video game Final Fantasy as the face of its new campaign.

Louis Vuitton SS16 : Poly-reality : Final Fantasy

Daily Signals

Scents of Ancient Egypt exhibition brings history to life with VR experiences

The Egyptian Museum in Tahrir has unveiled a captivating new exhibition, Scents of Ancient Egypt Through the Ages.

Beauty : Travel : Hospitality

Big Ideas

Scientific studies suggest there is a sixth taste sensation

Move over umami, scientific research on a sixth taste – kokumi – suggests that it can make low-fat foods more palatable.

Kokumi : Taste : Food Futures

Daily Signals

Stat: At-home socialising becomes the new normal

A new global study by Accenture highlights how people are seeking brands that tailor their products and services to the Homebody Economy.

Retail : Society : Covid-19

Daily Signals

Burger King uses AR to troll its rivals

By pointing their phone at the ads of Burger King competitors and engulfing the billboards in virtual flames, consumers get a free meal.

Food : Advertising : Loyalty

Daily Signals

Digital African fashion is coming to The Witcher and Minecraft

A new campaign by Orange spotlights the lack of cultural representation in gaming and introduces a new variety of avatar skins honouring under-repr...

Technology : Media & Entertainment : Fashion

Daily Signals

Obsess wants to refresh the e-commerce experience

The fashion software company has launched a new e-commerce platform that re-invents product discovery online.

Retail : E-commerce : Digital

Daily Signals

Thought-starter: Why is society so obsessed with visual culture?

Daniel Sabio, aka The Glad Scientist, has built a career as a VR musician. Now, he’s creating virtual experiences for people with visual impairments.

Technology : Media : Entertainment

Daily Signals

Thought-starter: Is the at-home hair colour kit due a refresh?

Foresight editor Daniela Walker looks at the brands launching at-home kits with salon-quality dyes and precision application tools.

Beauty : Hair Colour : Hair Dye

Markets

Metaverse Market

Expanding far beyond its gaming roots, the metaverse is becoming a youth hub in which the future of socialising, entertainment and creativity is al...

Entertainment : Gaming : Gen Alpha

Daily Signals

Autonomous fashion

Berlin – Art collective Zeitguised has created a living, breathing collection of garments as part of an experimental investigation into the fu...

Zeitguised : Superimposed Void : Henrik Mauler

Daily Signals

Mind games: Design comes out of the shadows

New York : Transmedia Futures : Transmedia

Daily Signals

3D scans of protestors hint at photojournalism’s future

Débora Silva, a London-based creative, has produced a series of digital visualisations of people who took part in the recent Black Lives Matter pro...

Media : Technology : Black Lives Matter

Daily Signals

Stat: UK consumer thirst grows for cocktails

Fresh data from CGA and ingredients brand Funkin Cocktails reveal growing demand for cocktails in the UK, with sales rising 9.5% in 2018 to a value...

Drink : Cocktails : Flavour

Daily Signals

CES 2019: Numerized digitises physical products in 3D

French start-up Numerized creates realistic and interactive 3D visualisations of products to improve the e-commerce experience.

Retail : Fashion : Technology

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