LS:N Global

Daily Signals

Selfridges and Pokémon meet in the metaverse

To celebrate the 25th anniversary of Pokémon, Selfridges has teamed up with clothing brand Charli Cohen to launch a unique digital shopping experie...

Daily Signals

Rediscovering ancient Egypt with Snap’s AR activation at the Louvre

The Musée du Louvre has brought AR into the museum space in collaboration with Snap, presenting Egypt Augmented, a collection of AR experiences bre...

Design : Technology : Retail

Daily Signals

Dubai Expo 2020 will explore mobility and connected brain interfaces

The US pavilion at the Dubai Expo 2020 will include a simulated ride on the Virgin Hyperloop One.

Mobility : Technology : Brain-computer Interfaces

Viewpoints

Joe Lazauskas: Contently

How brands can make content that consumers want to see.

Content Marketing : Freelance Economy : Contently

Daily Signals

The Space: Digital fashion brings IRL fun to experiential pop-up store

In September, AR fashion platform Zero10 and Crosby Studios brought digital fashion into a physical setting through an experiential retail concept.

Fashion : Retail : Technology

Daily Signals

The best of 2010: The top three fashion Seeds of the year

Issey Miyake : Burberry : Augmented

Daily Signals

Jameel Motorsport turns Fortnite into environmental wake-up call

Jameel Motorsport and Serviceplan Arabia have launched The Treeless Map, a Fortnite experience designed to raise environmental awareness by removin...

Gaming : Sustainability : Technology

Daily Signals

Synthesia unveils new AI avatars with full-body movement

Synthesia, the pioneering start-up in AI-generated avatars, is set to release an enhanced version of its hyper-realistic avatars with full-body mov...

Technology : Pop-culture & Media : Society

Daily Signals

Far From Home augments at-home drinking

Beer brand Far From Home is elevating the at-home drinking experience with its new augmented reality (AR) beer cans.

Food : Drink : Technology

Daily Signals

AR artwork for eco-conscious children

Artist Olafur Eliasson has launched Earth Speakr, an interactive digital initiative created to engage children in positive climate action.

Youth : Media : Activism

Daily Signals

Thought-starter: Does gaming present an opportunity for travel brands?

Travel and hospitality brands are levelling-up their services to embrace the thrills, sights and sounds of competitive gaming.

Food

Daily Signals

Olympic ambitions

Global – The teen stars of this year’s Winter Youth Olympic Games face their inner demons in Samsung’s latest campaign.

Samsung : Teen : Gen Viz

Daily Signals

Stat: At-home socialising becomes the new normal

A new global study by Accenture highlights how people are seeking brands that tailor their products and services to the Homebody Economy.

Retail : Society : Covid-19

Daily Signals

Burger King uses AR to troll its rivals

By pointing their phone at the ads of Burger King competitors and engulfing the billboards in virtual flames, consumers get a free meal.

Food : Advertising : Loyalty

Daily Signals

See our highlights from Internet Age Media 2017

Barcelona – Our new microsite reveals our top picks from the advertising, media and futures festival.

Technology : Advertising : Media

Daily Signals

Scents of Ancient Egypt exhibition brings history to life with VR experiences

The Egyptian Museum in Tahrir has unveiled a captivating new exhibition, Scents of Ancient Egypt Through the Ages.

Beauty : Travel : Hospitality

Big Ideas

Scientific studies suggest there is a sixth taste sensation

Move over umami, scientific research on a sixth taste – kokumi – suggests that it can make low-fat foods more palatable.

Kokumi : Taste : Food Futures

Daily Signals

Cross-reality casting

Global – Louis Vuitton has cast a character from role-playing video game Final Fantasy as the face of its new campaign.

Louis Vuitton SS16 : Poly-reality : Final Fantasy

Daily Signals

Digital African fashion is coming to The Witcher and Minecraft

A new campaign by Orange spotlights the lack of cultural representation in gaming and introduces a new variety of avatar skins honouring under-repr...

Technology : Media & Entertainment : Fashion

Daily Signals

Obsess wants to refresh the e-commerce experience

The fashion software company has launched a new e-commerce platform that re-invents product discovery online.

Retail : E-commerce : Digital

Daily Signals

Thought-starter: Why is society so obsessed with visual culture?

Daniel Sabio, aka The Glad Scientist, has built a career as a VR musician. Now, he’s creating virtual experiences for people with visual impairments.

Technology : Media : Entertainment

Daily Signals

Thought-starter: Is the at-home hair colour kit due a refresh?

Foresight editor Daniela Walker looks at the brands launching at-home kits with salon-quality dyes and precision application tools.

Beauty : Hair Colour : Hair Dye

Markets

Metaverse Market

Expanding far beyond its gaming roots, the metaverse is becoming a youth hub in which the future of socialising, entertainment and creativity is al...

Entertainment : Gaming : Gen Alpha

Daily Signals

Autonomous fashion

Berlin – Art collective Zeitguised has created a living, breathing collection of garments as part of an experimental investigation into the fu...

Zeitguised : Superimposed Void : Henrik Mauler

Daily Signals

Mind games: Design comes out of the shadows

New York : Transmedia Futures : Transmedia

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