LS:N Global

Daily Signals

Walmart engages Gen Z with immersive dorm shopping experience

Walmart has launched a new back-to-school shopping experience designed to captivate the Gen Z market.

Retail : Youth : Technology

Daily Signals

The Marriott gamifies the hotel experience

Moxy Hotels, an offshoot of The Marriott group, is gamifying the hospitality experience in an effort to draw in younger consumers and make hotel st...

Travel & Hospitality : Media And Entertainment : Technology

Design Directions

Sea Hero Quest

Sea Hero Quest is a mobile game that is helping to speed up research into dementia.

Deutsche Telekom : Glitchers : Gaming

Big Ideas

Research dispels myths about Millennial behaviour

Gaming : Tabels : Millenial

Daily Signals

Foresight Friday: Gabriela Białkowska, creative foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, creative foresight analys...

Foresight : Gaming : Technology

Daily Signals

Supporting romantic equality and the first mobile shopping game show

Björn Borg enables same-sex marriage using blockchain, Gravy makes players compete for discounted products, Ikea ditches single-use plastics.

Culture : Gaming : Retail

Markets

eSports Market: Part 1

With exponential growth across Asia and North America, the eSports channel is becoming a key way to reach male Millennials.

Digital : Sports : Gaming

Daily Signals

Nestlings is a game to help you save money

The app has been created by FinTech company Thought Machine as a way to reduce consumers’ anxieties around money.

Finance : Digital : Gaming

Daily Signals

The Campaign: Edu-verse

Elf Cosmetics has taken a leap into the metaverse with its inaugural Roblox experience Elf Up!, strategically addressing Gen Z’s entrepreneurial in...

Technology : Gaming : Metaverse

Markets

Affirmative Avatars Market

As the line blurs between people’s real-life personas and online avatars, socially conscious netizens are seeking digital fashion that reflects the...

Gaming : Avatars : Web3

Daily Signals

Travis Scott’s world ‘tour’ for Fortnite players

Rapper Travis Scott debuted his new song ‘Astronomical’ through Fortnite as part of a series of concerts within the game.

Media And Entertainment : At-home Entertainment : Virtual Events

Daily Signals

Would you like the future with that?

Sweden – The Happy Meal box gets 21st-century makeover as McDonald's looks to keep the brand relevant to digital-first Generation I.

McDonald's : Happy Goggles : Virtual Reality

Big Ideas

Gamers hold sway on new social selling site

Tip Or Skip : Showrooming : Gaming

Daily Signals

A banking app for eSports fans

Banking app Lunar has joined forces with Astralis Group to launch a digital banking experience that combines personal finance with gaming.

FinTech : Gen Z : Mobile Banking

Daily Signals

The Overwatch League will air on major TV networks

US – As the market for eSports continues to grow, Activision Blizzard has recently announced that the Overwatch League playoffs will be aired on US...

Gaming : Technology : ESports

Daily Signals

Waste strategy: Scheme fosters urban composting

New York – Hello Compost is a new service designed to help urban residents to trade organic waste for fresh produce.

Agriculture : Composting : Rurban

Daily Signals

Tobacco Dock’s immersive virtual events venue

Tobacco Dock is creating a digital twin of its physical venue to offer hybrid events suitable for the pandemic period and beyond.

Hospitality : Technology : Events

Daily Signals

A social-first store from Burberry and WeChat

Burberry has launched a ‘social retail’ shopping concept in Shenzhen, developed in collaboration with WeChat.

Retail : Fashion : Gaming

Big Ideas

Have brain-computer interfaces come of age?

Mind control could soon replace clicks, gestures and voice commands as our main means of interacting with the digital world.

Digital : Media : Gaming

Big Ideas

HP’s new Sprout PC set to change how we interact with digital content

HP is releasing Sprout, a new desktop computer that aims to end mouse-and-keyboard interaction and change the way we engage with digital content.

Awakening Tech : Hewlett Packard : Sprout

Daily Signals

Character-building: The toys of two halves

London : Dentsu London : BERG London

Markets

Chinese Entertainment Market

As China tightens its control over ‘extravagant’ forms of entertainment, citizens are engaging with media with less passivity and more intent.

Media : Technology : Entertainment

Big Ideas

SXSW Interactive 2014 - Part 2

Fashion brands and retailers were out in force for South by Southwest Interactive 2014, and ‘fashion tech’ became something of a catchall buzzwor...

SXSW : SXSW Interactive : SXSWi

Big Ideas

Mind games

US – A New York Times report examines how ride-sharing platforms are borrowing manipulative techniques from the gaming industry.

Uber : Video Games : Civic Brands

Daily Signals

Party people: Perrier creates immersive experience

Paris – Bottled water brand Perrier has created an interactive, immersive experience enabling users to live out guests’ fantasies at a secret ...

Interactive : Real And Fantasy : Perrier Secret Place

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