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'gaming'
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Big Ideas
Research dispels myths about Millennial behaviour
Research dispels myths about Millennial behaviour
Gaming
:
Tabels
:
Millenial
News
Foresight Friday: Gabriela Białkowska, creative foresight analyst
Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, creative foresight analys...
Foresight
:
Gaming
:
Technology
News
Supporting romantic equality and the first mobile shopping game show
Björn Borg enables same-sex marriage using blockchain, Gravy makes players compete for discounted products, Ikea ditches single-use plastics.
Culture
:
Gaming
:
Retail
Markets
eSports Market: Part 1
With exponential growth across Asia and North America, the eSports channel is becoming a key way to reach male Millennials.
Digital
:
Sports
:
Gaming
News
Nestlings is a game to help you save money
The app has been created by FinTech company Thought Machine as a way to reduce consumers’ anxieties around money.
Finance
:
Digital
:
Gaming
News
The Campaign: Edu-verse
Elf Cosmetics has taken a leap into the metaverse with its inaugural Roblox experience Elf Up!, strategically addressing Gen Z’s entrepreneurial in...
Technology
:
Gaming
:
Metaverse
Markets
Affirmative Avatars Market
As the line blurs between people’s real-life personas and online avatars, socially conscious netizens are seeking digital fashion that reflects the...
Gaming
:
Avatars
:
Web3
News
Travis Scott’s world ‘tour’ for Fortnite players
Rapper Travis Scott debuted his new song ‘Astronomical’ through Fortnite as part of a series of concerts within the game.
Media And Entertainment
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At-home Entertainment
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Virtual Events
News
Would you like the future with that?
Sweden – The Happy Meal box gets 21st-century makeover as McDonald's looks to keep the brand relevant to digital-first Generation I.
McDonald's
:
Happy Goggles
:
Virtual Reality
Big Ideas
Gamers hold sway on new social selling site
Gamers hold sway on new social selling site
Tip Or Skip
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Showrooming
:
Gaming
News
A banking app for eSports fans
Banking app Lunar has joined forces with Astralis Group to launch a digital banking experience that combines personal finance with gaming.
FinTech
:
Gen Z
:
Mobile Banking
News
The Overwatch League will air on major TV networks
US – As the market for eSports continues to grow, Activision Blizzard has recently announced that the Overwatch League playoffs will be aired on US...
Gaming
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Technology
:
ESports
News
Waste strategy: Scheme fosters urban composting
New York – Hello Compost is a new service designed to help urban residents to trade organic waste for fresh produce.
Agriculture
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Composting
:
Rurban
News
Tobacco Dock’s immersive virtual events venue
Tobacco Dock is creating a digital twin of its physical venue to offer hybrid events suitable for the pandemic period and beyond.
Hospitality
:
Technology
:
Events
News
A social-first store from Burberry and WeChat
Burberry has launched a ‘social retail’ shopping concept in Shenzhen, developed in collaboration with WeChat.
Retail
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Fashion
:
Gaming
Big Ideas
Have brain-computer interfaces come of age?
Mind control could soon replace clicks, gestures and voice commands as our main means of interacting with the digital world.
Digital
:
Media
:
Gaming
Big Ideas
HP’s new Sprout PC set to change how we interact with digital content
HP is releasing Sprout, a new desktop computer that aims to end mouse-and-keyboard interaction and change the way we engage with digital content.
Awakening Tech
:
Hewlett Packard
:
Sprout
News
Character-building: The toys of two halves
Character-building: The toys of two halves
London
:
Dentsu London
:
BERG London
Markets
Chinese Entertainment Market
As China tightens its control over ‘extravagant’ forms of entertainment, citizens are engaging with media with less passivity and more intent.
Media
:
Technology
:
Entertainment
Big Ideas
SXSW Interactive 2014 - Part 2
Fashion brands and retailers were out in force for South by Southwest Interactive 2014, and ‘fashion tech’ became something of a catchall buzzwor...
SXSW
:
SXSW Interactive
:
SXSWi
Big Ideas
Mind games
US – A New York Times report examines how ride-sharing platforms are borrowing manipulative techniques from the gaming industry.
Uber
:
Video Games
:
Civic Brands
News
Party people: Perrier creates immersive experience
Paris – Bottled water brand Perrier has created an interactive, immersive experience enabling users to live out guests’ fantasies at a secret ...
Interactive
:
Real And Fantasy
:
Perrier Secret Place
News
Tuesday’s briefing features a love story without gender
Today’s daily digest features Assassin’s Creed Origins’ aim to educate, Shell promoting renewable energy and Evelyn & Bobbie’s inclusive lingerie.
Retail
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Automotive
:
Media
Design Directions
The adiZero F50
Self-quantification is informing the lives of thousands. As it becomes easier to gather personal information digitally, people are using that infor...
Tracking
:
Fun
:
PIE
Big Ideas
Why retailers and marketers need to take VR seriously
Anita Fontaine and Geoffrey Lillemon, creative directors of Wieden + Kennedy Amsterdam's Department of New Realities, blend speculative fiction wit...
Retail
:
Technology
:
VR
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