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'gaming'
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Daily Signals
Character-building: The toys of two halves
Character-building: The toys of two halves
London
:
Dentsu London
:
BERG London
Markets
Chinese Entertainment Market
As China tightens its control over ‘extravagant’ forms of entertainment, citizens are engaging with media with less passivity and more intent.
Media
:
Technology
:
Entertainment
Big Ideas
SXSW Interactive 2014 - Part 2
Fashion brands and retailers were out in force for South by Southwest Interactive 2014, and ‘fashion tech’ became something of a catchall buzzwor...
SXSW
:
SXSW Interactive
:
SXSWi
Big Ideas
Mind games
US – A New York Times report examines how ride-sharing platforms are borrowing manipulative techniques from the gaming industry.
Uber
:
Video Games
:
Civic Brands
Daily Signals
Party people: Perrier creates immersive experience
Paris – Bottled water brand Perrier has created an interactive, immersive experience enabling users to live out guests’ fantasies at a secret ...
Interactive
:
Real And Fantasy
:
Perrier Secret Place
Daily Signals
Tuesday’s briefing features a love story without gender
Today’s daily digest features Assassin’s Creed Origins’ aim to educate, Shell promoting renewable energy and Evelyn & Bobbie’s inclusive lingerie.
Retail
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Automotive
:
Media
Design Directions
The adiZero F50
Self-quantification is informing the lives of thousands. As it becomes easier to gather personal information digitally, people are using that infor...
Tracking
:
Fun
:
PIE
Big Ideas
Why retailers and marketers need to take VR seriously
Anita Fontaine and Geoffrey Lillemon, creative directors of Wieden + Kennedy Amsterdam's Department of New Realities, blend speculative fiction wit...
Retail
:
Technology
:
VR
Markets
Digital Fandom Market
Fandom in the digital age is booming, with live-streaming, tokenisation and neo-patronage changing how we think about and interact with the creator...
Technology
:
Entertainment
:
Media
Daily Signals
Today’s briefing including FKA twigs’ Instagram zine
In today’s daily digest: Rolls-Royce designs dashboard for art-lovers, Bruxel Waffle adopts edible wrappers, anti-US sentiment on the rise in Mexic...
Youth
:
Luxury
:
Auto
Macro Trends
The Zalpha Reckoning
A hybrid generation of Zalphas are entering brands’ consciousness. Wise beyond their years, these products of climate change are using their childh...
Youth
:
Media
:
Technology
Daily Signals
This ecology game informs real-world research
EcoBuilder allows players to build their own plant and animal universe using the same simulations that researchers use to study real ecosystems.
Media
:
Environment
:
Technology
Big Ideas
Marriott offers a glimpse of the hotel game
Marriott offers a glimpse of the hotel game
Gaming
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Facebook Games
:
Points
Daily Signals
Final fontasy: Video game offers typographic tour
France – Smartphone video game Type:Rider has the unusual distinction of being the first game in which the player is a punctuation mark, a colon.
Gaming
:
Video Game
:
Typography
Big Ideas
Playing with emotions
Switzerland – Mask is the first device capable of interpreting real-life emotions and replicating them in virtual reality (VR).
Virtual Reality
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The E-motional Economy
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Social Media
Daily Signals
The V&A elevates video games
The London museum’s Autumn blockbuster – Design/ Play/ Disrupt – explores the flourishing of the video game as a medium of critical and cultural en...
Gaming
:
Design
:
Videogames
Daily Signals
A magazine that admires game design
A Profound Waste of Time is a new videogame culture magazine that celebrates the art and design creativity found in gaming.
Gaming
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Culture
:
Media
Daily Signals
Switching screens
Japan – Nintendo has announced its latest games console, the Nintendo Switch, which can change from a portable gaming device to a traditional plugg...
Nintendo
:
Gaming
:
Video Games
Daily Signals
Walmart and Unity revolutionise in-game transactions for physical products
Walmart and Unity, the leading platform for real-time 3D content, have unveiled plans to empower Unity developers by integrating Walmart’s commerce...
Food & Drink
:
Technology
:
Pop-culture & Media
Daily Signals
The Sims collaborates with Ebonix and Dark & Lovely on new in-game hairstyles
Maxis, the studio behind The Sims gaming franchise, has joined forces with L’Oréal beauty brand Dark & Lovely and gaming content creator Danielle ‘...
Beauty
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Diversity
:
Representation
Markets
Video Games Market
Today’s video games industry is all about mobile gaming, eSports tournaments and augmented reality.
Video Games
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ESports
:
Augmented Reality
Daily Signals
New e-sports league set for launch in Asia and America
Global – Due to start later this year, the Overwatch League will mimic the structure of traditional sporting leagues.
Digital
:
Gaming
:
Technology
Daily Signals
Gucci’s latest capsule courts eSports fans
Expanding its efforts to connect with global eSports fans, the luxury house has collaborated with gaming organisation 100 Thieves on a co-branded c...
Retail
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Fashion
:
Media & Technology
Daily Signals
The US Air Force uses VR game to drive recruitment
US – Air Force Special Ops: Nightfall aims to tap into gamers’ speedy reaction times and sense of tactical awareness.
Digital
:
Advertising
:
Gaming
Daily Signals
Game show
China – They often receive a bad press, but gamers are only doing what they love. Now online game developer Changyou has defended its customers aga...
Changyou
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Saatchi & Saatchi
:
Polarity Paradox
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