'gaming'

Playing to young athletes

Big Ideas

Playing to young athletes

Global – Sportswear brand Under Armour has created an interactive Snapchat game to engage with a younger audience.
Under Armour : Gen Viz : Snapchat
Virtual conversations

Daily Signals

Virtual conversations

Colorado – A new virtual reality video game enables players to verbally interact with the story’s characters.
Futurtainment : Untethered : That Dragon
Step on it: Putting runners through their paces

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Step on it: Putting runners through their paces

Step on it: Putting runners through their paces
Prohibition Gaming : Gaming : Culture
DressX debuts fashion-forward Roblox game with Puma

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DressX debuts fashion-forward Roblox game with Puma

Digital fashion platform DressX is expanding its creative universe with DressGo, its first game on Roblox.
Technology : Fashion : Gaming
Fair game: Topshop presents school challenge

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Fair game: Topshop presents school challenge

Fair game: Topshop presents school challenge
London : Shopping Spree : Key Trends
Matt Branda: Qualcomm

Viewpoints

Matt Branda: Qualcomm

How the 5G revolution will supercharge virtual reality and the Internet of Things.
Qualcomm : Virtual Reality : Telepresence
BoF Professional Summit 2024: Innovating Fashion’s Tech Frontier

Big Ideas

BoF Professional Summit 2024: Innovating Fashion’s Tech Frontier

Pioneers from the fashion and technology sectors gathered in New York to explore the tech-led trends shaping fashion innovation.
Luxury : Technology : Events
Connection is the name of the game in Macon

Big Ideas

Connection is the name of the game in Macon

Connection is the name of the game in Macon
Gaming : Social Gaming : Georgia
By George: Lego goes virtual with Travel & Hospitality log app

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By George: Lego goes virtual with Travel & Hospitality log app

By George: Lego goes virtual with Travel & Hospitality log app
Gaming : Virtual World : Generation I
Balenciaga launches mini-game to promote ski collection

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Balenciaga launches mini-game to promote ski collection

To celebrate the brand’s first skiwear collection, released in November 2023, luxury fashion house Balenciaga has launched a mini-game in which pla...
Luxury : Gaming : Fashion
Playing God

Daily Signals

Playing God

Global – Everything is a new game that enables players to experience life from the perspective of 3,000 organisms and objects in an evolving eco-s...
Gaming : The New Sublimity : Entertainment
Fanta's new app adds zest for Chinese teens

Big Ideas

Fanta's new app adds zest for Chinese teens

Fanta’s new app adds zest for Chinese teens
BRICs : Education : Apps
Sony’s PS5 Access Controller caters for gamers with disabilities

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Sony’s PS5 Access Controller caters for gamers with disabilities

Sony has raised its accessibility game with the Access Controller, a highly customisable controller designed to enhance the gaming experience for p...
Media & Entertainment : Technology : Health & Wellness
Game on

Big Ideas

Game on

San Bruno, California – YouTube has launched YouTube Gaming, a new video games platform, in a bid to compete with Amazon-owned Twitch.
YouTube Gaming : Twitch : Transmedia Futures
Fit for superheroes: Sony ad is tailor-made

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Fit for superheroes: Sony ad is tailor-made

Fit for superheroes: Sony ad is tailor-made
Gaming : Leo Burnett Worldwide : Prohibiton Gaming
Heads up: Stella ad pours out the perfect pint

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Heads up: Stella ad pours out the perfect pint

Heads up: Stella ad pours out the perfect pint
Advertising : Mobile Gaming : Mother London
Stat: Over half of US gamers are seeking healthy snack options

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Stat: Over half of US gamers are seeking healthy snack options

A September 2023 study by American eSports organisation NRG portrays gamers as serial snackers who enjoy healthy snack options.
Gaming : Pop Culture & Media : Food & Drink
Video brandits: Xbox unleashes Brandalism

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Video brandits: Xbox unleashes Brandalism

Video brandits: Xbox unleashes Brandalism
Advertising : Marketing : Platform
New study shows more than half of UK gamers are women

Big Ideas

New study shows more than half of UK gamers are women

Female gamers now account for 52% of the UK’s gaming audience, a new study of British gaming habits has found.
Gamification : The Athena Woman : Athena Woman
Archi-texture: The video game in which a city is the protagonist

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Archi-texture: The video game in which a city is the protagonist

Cambridge, Massachusetts – Two architecture students have created an architecturally inspired video game in which the protagonist is the city.
HomeMake : Cities : Ubiquitous Gaming Culture
Mr Robot returns

Big Ideas

Mr Robot returns

US – Mr Robot is a new mobile game that borrows its narrative from the eponymous show.
Mr. Robot : Night School Studio : Mobile Game
Mobile game breeds Disney croc for the big pond

Big Ideas

Mobile game breeds Disney croc for the big pond

Mobile game breeds Disney croc for the big pond
Gaming : Disney : Social Media
Your city in your hands: Video gamers become decision makers

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Your city in your hands: Video gamers become decision makers

Your city in your hands: Video gamers become decision makers
Las Vegas : Ubiquitous Gaming Culture : UGC
American Express taps video game to woo Millennials

Big Ideas

American Express taps video game to woo Millennials

American Express is offering a League of Legends debit card
Finance : League Of Legends : Luxury Millennials
Biophilia

Design Directions

Biophilia

Björk has released an app that is making buying music an experiential process again. The Icelandic singer is releasing her new album, Biophilia, as...
Interactive : Audio : Multi-sensory
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