'gaming'

By George: Lego goes virtual with Travel & Hospitality log app

News

By George: Lego goes virtual with Travel & Hospitality log app

By George: Lego goes virtual with Travel & Hospitality log app
Gaming : Virtual World : Generation I
Balenciaga launches mini-game to promote ski collection

News

Balenciaga launches mini-game to promote ski collection

To celebrate the brand’s first skiwear collection, released in November 2023, luxury fashion house Balenciaga has launched a mini-game in which pla...
Luxury : Gaming : Fashion
Playing God

News

Playing God

Global – Everything is a new game that enables players to experience life from the perspective of 3,000 organisms and objects in an evolving eco-s...
Gaming : The New Sublimity : Entertainment
Fanta's new app adds zest for Chinese teens

Big Ideas

Fanta's new app adds zest for Chinese teens

Fanta’s new app adds zest for Chinese teens
China : Gaming : Apps
Game on

Big Ideas

Game on

San Bruno, California – YouTube has launched YouTube Gaming, a new video games platform, in a bid to compete with Amazon-owned Twitch.
YouTube Gaming : Twitch : Transmedia Futures
Sony’s PS5 Access Controller caters for gamers with disabilities

News

Sony’s PS5 Access Controller caters for gamers with disabilities

Sony has raised its accessibility game with the Access Controller, a highly customisable controller designed to enhance the gaming experience for p...
Media & Entertainment : Technology : Health & Wellness
Fit for superheroes: Sony ad is tailor-made

News

Fit for superheroes: Sony ad is tailor-made

Fit for superheroes: Sony ad is tailor-made
Gaming : Leo Burnett Worldwide : Prohibiton Gaming
Pimp My Ride

Markets

Pimp My Ride

The automotive world is revving up the in-car experience by integrating gaming, entertainment and smart technology, transforming how passengers eng...
Technology : Automotive : Design
Stat: Over half of US gamers are seeking healthy snack options

News

Stat: Over half of US gamers are seeking healthy snack options

A September 2023 study by American eSports organisation NRG portrays gamers as serial snackers who enjoy healthy snack options.
Gaming : Pop Culture & Media : Food & Drink
Video brandits: Xbox unleashes Brandalism

News

Video brandits: Xbox unleashes Brandalism

Video brandits: Xbox unleashes Brandalism
Advertising : Marketing : Platform
Heads up: Stella ad pours out the perfect pint

News

Heads up: Stella ad pours out the perfect pint

Heads up: Stella ad pours out the perfect pint
Advertising : Mobile Gaming : Mother London
New study shows more than half of UK gamers are women

Big Ideas

New study shows more than half of UK gamers are women

Female gamers now account for 52% of the UK’s gaming audience, a new study of British gaming habits has found.
Gamification : The Athena Woman : Athena Woman
Archi-texture: The video game in which a city is the protagonist

News

Archi-texture: The video game in which a city is the protagonist

Cambridge, Massachusetts – Two architecture students have created an architecturally inspired video game in which the protagonist is the city.
HomeMake : Cities : Ubiquitous Gaming Culture
American Express taps video game to woo Millennials

Big Ideas

American Express taps video game to woo Millennials

American Express is offering a League of Legends debit card
Finance : League Of Legends : Luxury Millennials
Biophilia

Design Directions

Biophilia

Björk has released an app that is making buying music an experiential process again. The Icelandic singer is releasing her new album, Biophilia, as...
Interactive : Audio : Multi-sensory
Morphopolis

Design Directions

Morphopolis

From its pixelated beginnings with Pong and Donkey Kong Jr to filmic productions such as Grand Theft Auto, gaming has come a long way. Now it is re...
Gaming : Artful : Ceri Williams
Mr Robot returns

Big Ideas

Mr Robot returns

US – Mr Robot is a new mobile game that borrows its narrative from the eponymous show.
Mr. Robot : Night School Studio : Mobile Game
Mobile game breeds Disney croc for the big pond

Big Ideas

Mobile game breeds Disney croc for the big pond

Mobile game breeds Disney croc for the big pond
Gaming : Disney : Social Media
The Learning Economy

Macro Trends

The Learning Economy

Education has changed from an early-life to a life-long activity, but traditional institutions have failed to keep up with consumers. Bra...
Brand Educators : Lifelong Learning : Immortal Brand
The Polarity Paradox

Macro Trends

The Polarity Paradox

Moderation is no longer the modus operandi. In our busy, networked and choice-rich lives, people are finding a new model for self-restraint by fl...
Extreme Lifestyles : 5:2 Living : Pop Culture
Robert Newry: Arctic Shores

Viewpoints

Robert Newry: Arctic Shores

Why traditional psychometric tests are no longer fit for purpose.
Recruitment : The Learning Economy : Gen Viz
Your city in your hands: Video gamers become decision makers

News

Your city in your hands: Video gamers become decision makers

Your city in your hands: Video gamers become decision makers
Las Vegas : Ubiquitous Gaming Culture : UGC
Playing fields

Big Ideas

Playing fields

New York ­– Tribeca Games has joined forces with Kill Screen to launch the Tribeca Games Festival.
Tribeca Film Festival : Intelligent Gaming : Video Games
NYX turns beauty into game play for back-to-school on Roblox

News

NYX turns beauty into game play for back-to-school on Roblox

NYX Professional Makeup is amplifying its digital-first strategy with a bold return to Roblox by taking over the platform’s most popular high schoo...
Nyx Professional Makeup : NYX : Metaverse
Reaching for the stars: Gamers await infinite possibilities of No Man’s Sky

News

Reaching for the stars: Gamers await infinite possibilities of No Man’s Sky

UK – An open-world science-fiction game, No Man’s Sky, is the talk of gamers everywhere.
Hello Games : Procedural Gaming : Generation I
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