Milan – The online fashion retailer has introduced a new feature in its AI-powered virtual styling suite, YooxMirror.
By taking a selfie or uploading a photograph to the Yoox app, shoppers will be able to create their own personalised digital, 3D avatar. Once the avatar has been created, users can virtually try on outfits to see how clothes and accessories look, as well as share their favourite outfits on social media.
The avatar feature, which is powered by a combination of artificial intelligence and augmented reality technology, enables users to explore products virtually in a personalised, interactive and engaging way. ‘Before Yoox you could only try on items in the changing room of a boutique, then with Yoox, your home became the new changing room. And now, with YooxMirror, you can try on the clothes virtually,’ says Federico Marchetti, chairman and CEO of Yoox Net-A-Porter Group.
In a similar vein, our Digital Fit microtrend explores how digital tools are helping to refine sizing options for shoppers buying fashion online.