Need to Know

US – Sporty & Rich, the wellness-inspired lifestyle brand, has partnered with The Carlyle, a Rosewood hotel, to launch a limited-edition collection of apparel and accessories inspired by the iconic New York location. This collaboration captures The Carlyle’s storied elegance with Sporty & Rich’s modern aesthetic, featuring items like cashmere sets, varsity jackets and caps in classic shades such as forest green, merlot and heather grey. Prices range from £27 ($35, €32.60) to £540 ($695, €648).  

‘We’re thrilled to bring this unique collection to life with The Carlyle, a symbol of timeless style,’ said Sporty & Rich founder Emily Oberg. Selected pieces bear The Carlyle’s Madison Avenue address, adding an exclusive touch.

This release follows Sporty & Rich’s recent capsule for Rosewood’s wellness brand, Asaya, underlining the brand’s commitment to style and wellbeing. In our Why Hotels are the Next Frontier for Brands report, we previously analysed how fashion retailer Frame also turned to The Carlyle to design a collection of wardrobe basics inspired by New York. This hyped hospitality trend is now used by both brands and hotels to broaden their cultural relevance and establish new revenue streams.

UK – A new study has found that UK consumers are more likely to reduce their carbon footprint if they see politicians, celebrities and business leaders taking climate action themselves. The research, conducted by Cardiff University psychologists, reveals that 86% of Britons believe leaders should lead by example when it comes to adopting low-carbon lifestyles. 

‘Behaviour change is essential for reducing greenhouse gas emissions quickly,’ said Steve Westlake, the study’s lead author. ‘However, these choices are rarely modelled by high-status individuals.’ 

The study found that 53% of respondents would be more likely to make changes, such as flying less and using public transport more, if leaders made those shifts first. In addition, 78% of participants said everyone should make lifestyle changes simultaneously to tackle climate change. 

The research suggests that leaders who adopt visible, low-carbon behaviours could help break the governance trap by inspiring collective action. Importantly, example-setting leaders were rated more favourably on trust, effectiveness and credibility, highlighting the power of leading by example in motivating climate action. 

 In our Sustainability topic we highlight and analyse all of the pressing issues surrounding the climate crisis.